Imani L. Email & Phone Number

Washington, Dc, Us

Washington, District Of Columbia, United States

• Coordinated over 35 media interviews and engagements in 2023 to cover federal CX, DEIA, Payment Integrity, Federal Data, AI, the federal financial management vision, and more.

Washington D.C. Metro Area

• Creates and manages the messaging and design for the Bureau’s social media and digital media communications, including sub-program area presence on Twitter, LinkedIN, and Facebook. Serves as the social media, and media adviser on behalf of the Bureau. • Responsible for developing talking points, press releases, media content, and other public affairs correspondence to manage the Fiscal Service external communications.• Handles media inquiries, media monitoring and analytics, conducts media training to executive leadership, and social media crisis support on behalf of the Bureau.• Develops and maintains key contacts and pro-active communication with news media outlets, Fiscal Service leadership, and the general public. Responsible for maintaining outreach (inbound and outbound) to national and federal journalists and reporters. • Assisted in the expansion of a social media management system to support the increased scale of the bureau’s social media operations. Developed more interest in social media outreach at the bureau working closing with the established social media squad. • Performs collaboratively to achieve successful outcomes regarding LPA's core functions: media relations, strategic communication both internal and external, public education/outreach, marketing support, event management, publications, and web projects, the bureau's international outreach, public correspondence, general communications support across the bureau, and support for the Fiscal Service's overarching strategic goals.• Assisted on the web team to complete a review of over 20 bureau websites and development of a website/digital strategy incorporating industry and government best practices to better serve agency partners, other customers and the public. Works collaboratively on the Fiscal Service websites redesign project.

Washington D.C. Metro Area

Top of Mind Awareness Public Relations (TOMA-PR), is a digital marketing and public relations firm founded by Imani Lester that specializes in social media marketing, strategic communications and digital outreach. Visit us at tomapr.org.

Washington, District Of Columbia

Issues Management and Media Relations

Served as 'Acting' Deputy Director for the Office of Communications (OCE) and Engagement overseeing the Southwestern region for an 120 day detail.

Washington D.C. Metro Area

• Developed and managed social media campaigns for primary and secondary editorial pushes including but not limited to; Tax Time 2017, America Saves Week, Financial Capability Month, Small Business Week, Women’s History Month, Older Americans Month, the B’More Healthy Event, and Social Security Month.• Developed the 2016/2017 Email Marketing Strategy for communications to our consumers and myRA account holders • Active member of Design in Government (D.I.G.), a Federal creative design community• Ensured records management to ensure legal compliance for myRA shutdown

Washington D.C. Metro Area

• Assisted in organizing media credentialing for the historic Papal Visit 2015• Develops SEO rich content across e-promotions • Creates email marketing campaigns to promote USCCB products and services• Develops weekly email performance reports that help determine future promotions

Arlington, Va

• Led weekly meetings with the marketing and systems team to provide input into web structure, content and strategic direction• Developed marketing plans and customer acquisition strategies that introduced proven tactics and creative options for the use of new outreach techniques • Served as the conference manager – initiating procurement process, preparing marketing materials, representing NHI at exhibit booth including meeting preparation, delivery, evaluation and cost analysis for FHWA • Created standard operating procedures for course and session promotions, media outreach, conferences, email outreach and the public affairs approval process• Drafted copy and edited content for all promotions, articles, quarterly newsletters and outreach tools in conjunction with SME groups and training program managers (TPMs)• Analyzed data from content management information systems (CMS) and prepared reports to identify areas in need of improvement • Updated and prepared weekly and monthly status reports for the FHWA Federal client and Sevatec team• Coordinated with other FHWA/NHI contractors, FHWA subject matter experts, Office of Technical Services (OTS), and Public Affairs staff for marketing publications and services

Washington D.C. Metro Area

• Created SEO rich content for email communications, social media outlets, newsletters, marketing collateral and corporate website• Constructed and executed strategic communications plans for member outreach and registration revenue• Created flyers, brochures and other event materials using Adobe InDesign and Photoshop• Developed relationships with key groups, including news media outlets, corporate funders and partner organizations • Managed and edited content on social media platforms to lead generation and engagement on platforms such as Facebook, Twitter, LinkedIN, and corporate website • Provided copy for digital communications to corporate membership and distribution list (40K) • Identified newsworthy story angles and pitches to media via phone calls, emails, social media and in-person meetings as appropriate• Prepared weekly outreach and marketing analysis reports for all campaigns and activities related to the development and implementation of sales strategy, new business membership, events and client development

Washington D.C. Metro Area

*Board of Directors•Coordinates all communication efforts and print production internally and externally with materials such as news releases, advisories, fact sheets, audiovisual presentations, and other promotional tools•Manages and edits all content on social media platforms to lead generation, visibility, and engagement on platforms such as Facebook, Twitter,and company website.•Updates digital platforms with SEO rich content increasing public awareness, appreciation, and support for the organization as a whole.•Identifies key messages and communicates them to potential partners and investors •Develops, manages, and analyzes marketing programs to create innovative campaigns in support of educational partnership programs •Provides marketing support for conferences/events: create invitations, promotional materials for Men’s Health Network

Washington Dc

• Created comp-reels to be used for Nightly News airing/edited video content• Wrote scripts for on–air packages• Monitored ongoing foreign affairs and news events for relevant news content• Developed key media relationships

Hampton, Va

• Developed content and articles for press kits and promotional tools

Bachelor Of Arts (Ba), Public Relations, Advertising, And Applied Communication

Activities and Societies: Center for Broadcast Excellence (CBE) PRSSA Charter Chapter • Member of the Center for Broadcast Excellence.

Master Of Business Administration - Mba