Our recent partnership with Capital One showcases my dedication to capturing brand essence and enhancing community engagement through strategic photography and branding. At Forward Impact Investments, our team's communication strategy led to a notable subscription increase, a testament to our focus on data-driven decision-making and impactful marketing communications.With a Health Sciences background from James Madison University, I leverage my analytical skills to inform our marketing campaigns and UX design, ensuring inclusive and personalized customer experiences. My approach is centered on continuous improvement and stakeholder satisfaction, underpinning our efforts to elevate brand presence and foster effective collaborations.
Imani Sowah Photography
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FounderImani Sowah Photography Aug 2017 - PresentVirginia, United States● Create branding strategy by uploading impactful imagery and maintaining content production to differentiate photography services from competitors● Partner with companies such as Capital One to capture impactful talent, brand, and marketing imagery to increase awareness of the company’s mission and community engagement● Structured website and increased customer engagement by 33% using UX design research and data analytics to create inclusive experiences for new and existing clients● Capture customer requirements and identify photography project goals, to develop personalized experiences and services
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Manager Of Communications & MarketingForward Impact Investments, Llc Jun 2023 - Present● Implemented measurement and analysis techniques, resulting in an 85.67% increase in subscriptions.● Directed communication strategy for 550+ subscribers, leveraging data analysis for strategic decision-making.● Elevated promotional materials through graphic design, expanding brand presence on social media.
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Program LeadForward Impact Investments, Llc Nov 2022 - Jun 2023● Successfully manage four diversity and inclusion innovation projects within a fast-paced startup environment● Collaborate with the CEO to define project scope, deliverables, and timelines, leveraging their insights and vision to drive project success● Foster collaboration and synergy among cross-functional teams, including marketing, product development, and tech support, to streamline communication & increase productivity● Utilize project management tools such as Asana to effectively track and manage project progress, priorities, due dates, and launch milestones, to ensure timely execution of projects and programs● Lead weekly zoom meeting to foster open communication, collaboration, and track alignment amongst team members to enhance project coordination, mitigate risks, and provide progress updates● Conduct comprehensive competitive audits and analysis to identify market trends, customer preferences, and competitive landscape to develop strategic initiatives for increasing business revenue
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AssociateHealthy Moves Llc Aug 2021 - Nov 2022● Utilized industry data to assess customer insights and increased potential client interest list by 48% within the first 8 months of employment● Draft and proofread correspondence and reports for public-issued communications● Create, develop, and manage project deliverables from internal and external stakeholders to ensure outlined project and program objectives are met from concept to completion● Managed a master schedule using tools like Microsoft Excel for all staff, senior leadership, and 30+ clients to maintain sufficient coverage for day-to-day operations
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Alternative Spring Break LeaderJames Madison University Sep 2019 - May 2020● Facilitated project kick-off, status meetings, and communicated individual roles to clearly outline community impact goals and expectations● Managed and monitored any risks associated with costs, resources, schedules, and technical aspects of the project to identify, assess, document, track, and mitigate risks● Spearheaded virtual and in-person fundraising events to define goals and metrics resulting in a $10,000 sponsorship to decrease trip costs for student volunteers● Sourced, recruited, interviewed, and selected 25 student volunteers from a pool of 500 applicants for a mission trip to New Orleans,LA -
Secretary Of EventsJames Madison University Aug 2017 - May 2020 -
InternDc Office Of The State Superintendent Of Education (Osse) Jun 2017 - Aug 2018
Imani Sowah Education Details
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Health Sciences
Frequently Asked Questions about Imani Sowah
What company does Imani Sowah work for?
Imani Sowah works for Imani Sowah Photography
What is Imani Sowah's role at the current company?
Imani Sowah's current role is Founder @ Imani Sowah Photography | Marketing Campaigns, Marketing Communications.
What schools did Imani Sowah attend?
Imani Sowah attended James Madison University.
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Imani Sowah
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