Imani Obiri-Mainoo Email & Phone Number

New York, New York, United States

- Strengthening relationships between clients and Mass Appeal team by managing daily communications, status updates, and digital marketing strategy across project- Conceptualizing project’s digital marketing campaign and roll out calendar while analyzing published content and social performance- Tracking and overseeing creative deliverables to deliver on-time and in-budget, making adjustments as necessary to meet deadlinesKey Client: adidas

New York, United States

- Coached team of 20 beauty advisors to increase productivity and implement strategic solutions to improve performance and drive individual sales. - Analyzed Tableau data and created an action plan to focus on key metrics to exceed sales goals and digital objectives.- Planned and executed brand events and sales strategies to increase store revenue and improve client experience by setting clear goals and timelines.- Worked closely with key brand partners to identify obstacles that arise during brand events to improve in-store client engagement.

New York, New York, United States

- Styled high-profile and celebrity clients, sourcing and selecting wardrobe items and accessories that adhere to current fashion trends.- Communicated with creative teams to produce visually stunning and compelling content.- Streamlined budgets and timelines for all projects to ensure on-time and on-budget delivery.- Maintained and organized styling inventory, ensuring that all items were accounted for and properly stored for future use.Key Client: Kaliii

- Oversaw day-to-day operations and led workflow of 10 direct reports for several digital marketing projects.- Collaborated closely with various departments to execute robust company-wide brand strategy plans and social media campaigns.- Drove and developed direct relationships between Audiomack and its major label content partners.- Liaised with record labels, mangers, and artists to define marketing objectives and maximize supporting music releases.- Ensured assets, metrics, and weekly marketing reports were delivered and communicated to partners in a timely manner.- Utilized data analytics to measure effectiveness and make informed recommendations.- Managed the planning and on set production of content shoots for Tik Tok, Instagram Reels, and YouTube performance posts.- Discovered new, emerging talent and arranged meet and greets with internal team members to build cutting edge ideas for audience growth.- Created and curated editorial playlists based on knowledge, trends and cultural moments within Hip-Hop, R&B, and more.- Influenced professional growth of department team members.

New York, New York

- Organized and streamlined data for 50-100 high priority accounts daily within domestic and global content registry for Paramount original movies, shows, and acquired linear broadcast content.- Identified data gaps, technical issues, and opportunities for process optimization through data analytics tools and techniques- Prioritized project progress, tracked milestones, and ensured adherence to project timelines.- Conducted training and onboarding sessions on data governance protocols and processes for new hires.- Audited account discrepancies to ensure accuracy and integrity within Paramount's programming, rights, acquisition deals, license agreements and finance departments.

- Wrote, edited, and proofread articles related to hip-hop music and culture, while adhering to brand voice and tone to ensure consistency and accuracy.- Ideated and pitched fresh, innovative content to drive user engagement and social shares.- Evaluated data analytics to surpass platform benchmarks on time spent and visibility.

New York, New York, United States

- Facilitated operations procedures efficiently to maximize productivity through order fulfillment, inventory management, receiving and replenishment, cleaning and repairing jewelry inquiries, and transferring merchandise; all with the Tiffany Touch.- Exceeded client services expectations, optimizing hospitality and store amenities to create unique experiences and deepen the relationship with clients to drive lifetime customer loyalty and spend. - Monitored and reconciled merchandise, using reports and systems to assess inventory accuracy and report discrepancies to management or corporate partners.

White Plains, Ny

- Designed, planned, and administered eye-catching visual presentations to influence customers through captivating product displays and store layouts that align with the brand image.- Implemented creativity with compelling visual stories and themes that enticed customers and drove foot-traffic. Updated and refreshed displays to reflect seasonal or promotional themes.- Produced signage, banners, and promotional materials to communicate key messages, prices, and promotions effectively. Ensured consistency in branding and visual identity across all display elements.- Partnered with store management and sales departments to align visual merchandising strategies with sales goals and tracked performance data. *Awarded Support Star of the Month - September 2017

White Plains, Ny

- Elevated Fine Apparel and Furs team by executing numerous back of house functions and office administration tasks with operational excellence.- Researched and analyzed digital marketing trends within the industry to conceptualize digital selling and social media presence.- Supported the organization of store promotional events and designer trunk shows - Developed a deep understanding of the store's product offerings, including luxury fashion trends, styles, sizes, and brands, to provide accurate information and expert advice to clients.- Contributed to the enhancement of the customer experience to improve sales performance and bottom-line profitability.

White Plains, New York

- Teamed with Store Manager to execute store strategies, analyze sales data, identify trends, leverage sales initiatives, and make informed decisions to drive business growth.- Supervised and motivated team of 5 associates by providing guidance, coaching, and feedback to enhance sales skills and ensure high-quality customer service.- Redefined extraordinary customer service and cultivated the ultimate shopping experience, while achieving an 88% satisfactory rating.- Assisted with inventory control and conducted regular inventory audits.