Conducted regular social media audits to optimize content and platform effectiveness, enhancing audience interaction and brand responsiveness through daily engagements and targeted content formats. Analyzed content performance metrics to refine posting schedules and strategies, achieving higher engagement rates through adaptive content planning and performance analysis. Coordinated with faculty and academic departments to ensure social media messaging effectively highlighted program strengths and enrollment objectives, improving platform coherence and impact. Trained faculty and staff in social media best practices, fostering a unified and effective online presence that enhanced authentic audience interaction and engagement across platforms.Developed strategies targeting current and prospective students, resulting in a net follower growth over 120% on Instagram and Facebook by December 2023Improved impressions across Instagram, Facebook, and LinkedIn through cross-promotion and strategic content planningConstructed and executed a new video content strategy, increasing engagement by 52% on Instagram, 120% on Facebook, and 328% increase on LinkedIn in June 2024

Collaborated with local businesses and influencers to significantly amplify event reach and engagement across social media channels. Analyzed historical campaign data to develop new strategies, ensuring enhanced engagement and optimizing overall reach for various initiatives. Conducted comprehensive post-campaign evaluations to assess performance, highlight successes, and identify areas for strategic improvement.Generated social media content and marketing campaigns that resulted in an 88% increase in followers and engagement on InstagramCompleted a promotional campaign for agency’s FlavorFest fundraising that contributed to the agencyexceeding its fundraising goal of $17,.000 to $18,008Established the first TikTok account, expanding the agency's reach among its target audience by 90%

Produced and managed approximately 180 social media graphics, significantly improving visual appeal and extending reach on platforms like Instagram and Facebook. Aligned program messaging with participant needs through close collaboration with the program team, ensuring content relevance and effectiveness. Coordinated the design and distribution of marketing materials and partnered with local media to secure event coverage, substantially driving participant engagement and public awareness.

Initiated content strategies that improved the department's engagement and impression rates on social media by 50%Written copies for over 120 social media posts for Instagram and Facebook, increasing the follower growth by 60%

Organized and led promotional events and contests that significantly increased station visibility and attendance, while managing on-site logistics to ensure smooth execution and attendee satisfaction. Hired, trained, and supervised a team of four event promotions assistants, optimizing team productivity and enhancing promotional content creation including flyers, posters, and digital graphics. Conducted post-event evaluations to gather attendee feedback, utilizing insights to refine strategies and improve future event effectiveness and satisfaction.

Composed, proofread, and published 10 press releases detailing university events and announcements, ensuring clear communication and broad dissemination of key information.

Supported the implementation of marketing and communication strategies, including contests, exhibits, and promotional campaigns to enhance audience engagement and brand visibility. Crafted and published online communications for advertising and social media, including the creation and scheduling of posts across platforms such as Facebook, Instagram, and Twitter, to maintain consistent community interaction and promotion.