Highly respected strategist with more than 20 years of experience designing paid media solutions, including at such firms as Ogilvy, McCann-Erickson and Saatchi & Saatchi. I work with private, public and not-for-profit brands, such as BP (British Petroleum) and the COVID-19 Vaccine Campaign. I am versed in every medium, including TV, radio, print, Out-of-Home and digital. I am at my best when combining the might of multiple platforms to drive measurable success.

Imani Greene is the Founder and Principal Consultant at GreeneGroup, an independent consultancy that designs advertising and communications solutions to business challenges. Current/Recent clients include CDC, ASAE (American Society of Association Executives), NEAMB (National Education Association Member Benefits), MetLife, and Washington Nationals. Many are in partnership with such agencies as Ogilvy Washington and Meredith Xcelerated Marketing.At GreeneGroup, Imani designs campaigns for public, private and not-for-profit brands that support behavioral change and drive tangible outcomes. She is versed in every medium, including: national and local television; network and spot cable; network and spot radio; national, regional and local print; and out-of-home/outdoor. Importantly, she has very rich experience across digital advertising tools including: programmatic, display, desktop, mobile, native, video, SEM (search engine marketing) and paid social media. However, she is at her best when designing campaigns that combine the might of multiple platforms to drive measurable successes.

As a team leader within the Creative Studio and 360 Digital Influence groups, Imani spearheads OPR’s in-house Strategic Media Planning & Buying group. This team is responsible for the design and build of cross-platform advertising solutions for corporate marketers (i.e. ADP and YMCA) and advocacy advertisers (i.e. Association of American Railroads) who rely on Ogilvy Washington it's for advertising know-how. Imani’s team also works hand-in-hand with the agency’s PR and Communications experts to produce paid-media campaigns that work in tandem with their clients’ marketing and public relations efforts.Imani believes passionately in the Pursuit of Zero Waste, and aggressively encourages the advertising industy to seek ways to deliver messages - efficiently - only to the individuals who may benefit from them. She believes that working in concert with publishers, the agency world must take on this charge.

Managed the creation and implementation of ad campaign recommendations (traditional and on-line) for regional and national accounts: Pharmaton, Coldwell Banker, Cingular Interactive/ BellSouth Wireless Data, Blue Cross and Blue Shield of NJ, Beiersdorf.

Created and implemented media buy recommendations (traditional and on-line) for regional and national accounts: Toys R Us, Black Opal Cosmetics, Tetley Tea, Pharmaton Health Supplements

implemented campaign recommendations (traditional and on-line) for such regional and national accounts as: Smith Barney, US Airways, Unilever: I Can’t Believe It’s Not Butter, Promise, Good Humor-Breyers.