Imani Joy Email & Phone Number

Lisbon, Portugal

Pento is a B2B software company helping thousands of employees across the UK get paid accurately, seamlessly, and on time, every time. I joined in Q4 2022 to support the expansion of our Integrations and Onboarding offerings. Along the way, I:➤ Managed the successful execution of a high-visibility research project, leveraging data to advocate for a user-centric approach and leading C-suite and product stakeholders to achieve swifter alignment on product strategy.➤ Designed and launched a UX Research Hub in Notion that increased visibility of the product team's research insights and improved guidance on research best practices.➤ Delivered a vision for user onboarding and presented in the company All Hands meeting, inspiring cross-departmental discussion of opportunities to address the needs of MSMB customers while reducing overhead for customer success teams.➤ Collaborated with engineering partners to ship iterative improvements to the user experience, including a highly-requested feature that offers HR-integrated customers greater control over employee data syncing.➤ Provided mentorship to other designers, delivering feedback and guidance on interaction design, stakeholder management, and user research.

San Francisco, California, United States

➤ Spearheaded a foundational redesign to DoorDash’s menu editor that reduced order-related support tickets by over 30%.➤ Led a 5-day cross-functional design sprint to achieve team alignment of merchant needs and product strategy, resulting in a yearlong roadmap for the menu editor and strategic reprioritization of engineering resources.➤ Collaborated with 2 product managers and a team of engineers to improve the merchant onboarding experience, including a Square POS integration flow that reduced activations times by 34%.Owned 0-to-1 designs for the Courier apps for iOS and Android, enabling scalable management of a new labor model and expansion of DashMart into new geographic markets.➤ Owned 0-to-1 designs for the Courier apps for iOS and Android, enabling scalable management of a new labor model and expansion of DashMart into new geographic markets.➤ Authored a Figma resource that improved effectiveness of remote design critiques across the design organization, then released to the public as a free resource to strengthen brand recognition of Design at DoorDash.➤ Developed and delivered training on racial equity for the design organization, resulting in increased employee morale, improved awareness of racial biases in tech, and a more inclusive research & design process.➤ Created and implemented a junior designer portfolio review rubric that reduced bias in the candidate screening process.

San Francisco Bay Area

Pathrise is an online mentorship platform for job-seekers in tech.➤ Spearheaded the redesign of the job tracker, a key product feature, leading to an estimated 100%+ increase in task efficiency and an improvement of fellows’ coaching experiences.➤ Conducted user research and heuristic analysis to envision and deliver a new information architecture for the Pathrise knowledge base, resulting in an 83% conversion rate and a 75% 3-day feature retention rate.➤ Leveraged product analytics and session insights from Fullstory to identify and advocate for key user needs and product solutions.➤ Collaborated with 2 engineers and 1 product manager to ensure that design solutions aligned with technical constraints and business goals, contributing to the success of several feature launches.➤ Developed Figma library of design components, templates, and guidelines to achieve consistency in the product experience and minimize design and technical debt over time.➤ Mentored a cohort of 30+ junior product designers on skills such as product strategy, visual design, writing, and presentation, resulting in increased career opportunities and program satisfaction.➤ Produced and presented workshops on design industry topics such as portfolio storytelling, resulting in an increase in sales prospects.

San Francisco Bay Area

➤ Delivered over 800 hours of in-classroom instruction and one-on-one mentoring. ➤ Recognized for outstanding performance, receiving an instructor score of 4.91/5 and a student NPS rating of 93.

San Francisco, Ca

Darby Smart (Acquired: Grove Collaborative, 2019) was a B2C social media startup that allowed creators to share video tutorials with hobbyists. As the team's second design hire, I contributed to Darby’s product evolution into video commerce.➤ Drove a 25% increase in next-day retention and a 26% increase in user engagement within the iOS app, collaborating with engineers in an agile environment to design and validate solutions through A/B testing.➤ Created wireframes and prototypes to achieve cross-functional team alignment on core product hypotheses.➤ Synthesized user insights and developed engaging new methods to present them to the team, leading the CEO to see value in future product research investments.➤ Conceived and maintained an atomic design system of components and patterns in Sketch, aiding in rapid design cycles and cohesion of the user experience.

Led brand launches, website redesigns, and digital marketing campaigns for a variety of clients, from local businesses to national nonprofits.

Oakland, Ca

Oakland, Ca

Chicago, Il