Iman Mustafa Email & Phone Number

Kuala Lumpur, My

Federal Territory Of Kuala Lumpur, Malaysia

Federal Territory Of Kuala Lumpur, Malaysia

Shah Alam, Selangor, Malaysia

Fundamental Principle to uphold “Happiness Drives Performance” Establish & develop productive partnerships with senior leaders in understanding company objectives, environment and directions.• Design and build priority frameworks and interventions as defined by the culture and leadershipstrategy.• Revamp and develop internal and strategic communication cross all affiliates and subsidiaries.• Take lean role in recommending and implementing new development and engagement solutionsand processes.• Acts as a creative and strategic thinker, capable of consulting with Senior Management to developand implement communications strategies across various media including traditional and social media.Key Achievements:o Developed and rebrand Employer Branding for UMW Toyota.o Championed and organised MY Toyota Happy Day in less than a month.o Support Toyota Gazoo Racing Festival at Sepang International Circuit.o Build partnership with IIUM to organise inaugural UMWT Mental Health Campaign.o Champion and organised UMW Toyota Townhall 2022.o Prepare speeches and copywriting for senior leadership for all important occasion andevents.o Prepared and performed malay translation press release for events and launching projects. o In-house emcee for internal and external events including National Dealer Conference2022.o Championed on internal communication improvement with ITSD.o Champion on Post-Flood Relief with DYTM Raja Muda Selangor .o Championed Toyota Ramadan Raya Campaign 2022.o Championed for Toyota Veloz New Model Launching & Sustenance.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Manage end-to-end portfolio from the offering, target segment, marketing, communication, and offer strategy. Monitor performance including the campaign process, ideation, design, scripts, and execution across all channels and touchpoints including all stakeholders and communication platforms.Improve operational insights, optimize results, and effectiveness base on actionable recommendations.Design campaign flow via CCMP and CI360 and track analysis via EDW & CRM on the project outcome.Key Achievements:Increased FY20 total reconnection by 10% to 199K.Takes lead on the social media marketing strategy, explored Astro Digital banner in articles write up, and social media drive to Lead Gen.Project champion for Automation Winback process - manage AMDOCS and other stakeholders to establish and improve system efficiency.

Federal Territory Of Kuala Lumpur, Malaysia

Astro PrimaWorked on a collaboration project with NU Ideaktiv (a venture company of Astro and Karangkraf) from magazine brands to TV programs such as Mingguan Wanita, Hero Remaja, Dewi Remaja, Tanya Dr. Imelda, and many more. Secured an average RM300K of sponsorship by worked closely with the Media Sales team. Increased Astro Prima Raya channel share from 2.1 to 4.1 highest increase amongst other Astro Malay channels.Project champion for Astro Prima's new revamp of Channel Slate; established new program offering and content-repurpose strategy resulted in a significant increase on monthly channel share. Build rapport with various production houses for program commissioning.Astro RiaManaged and worked on signature campaigns such as Gegar Vaganza, Duo Star, Big Stage, Anugerah MeleTOP Era, and dominated ratings on the time slot against competitors. Project Champion for Pit Stop Karnival Terbaek Drama. Taken up by NU Sentral and collaboration with Toyota Gazoo Racing Festival. Secured 3 locations in a row valued at RM 1.5mil in revenue. (Terengganu, Selangor & Penang) Project Champion for The Malaysia Book of Records: AF Megastar.Managed special project broadcast requests on RayaHD set up for launching. Worked on Collaboration contract with FINAS for Festival Filem Malaysia ke-30 (FFM30) and involved in content strategy, marketing, promotional plan, and broadcast production. Marked the highest rating throughout the FFM series at 1.3 mils and trended nationwide.Managed Anugerah Industri Muzik ke-22 (AIM22). Contract preparation, deal, content planning, marketing, script review, and broadcast production. The first-time collaboration with Media Prima (Primeworks Studios production team). Highest Rating ever for AIM series hit at 2.1 mils, Trended Top 3 Worldwide.Managed end-to-end branded content special project for Oh Abang Kosmetik. Marked the highest ratings of 1 mil average during primetime. The brand continued for the third season.

Federal Territory Of Kuala Lumpur, Malaysia

Key Achievements:Managed in coordinating 2 documentaries, namely Kami Anak Malaysia & HM:1980 in terms of EPG, subtitling, and transmission.Coordinated Prima Negaraku Campaign and my first time Konsert Negaraku 2016 at Bukit Jalil. (Rating 350K)Worked on promo launched, transmission, subtitling on Lara Aishah. Marked the highest rating ever so far for the Prima drama in FY17. (Final Episode: 2.5M).

Federal Territory Of Kuala Lumpur, Malaysia

Assisted sales executive on day-to-day tasks and campaign assignments including documentation and contract preparation.Worked for on-ground activation to assist clients/sponsors in Astro programs such as Maharaja Lawak Mega, Kilauan Emas, and many more.

Key Achievements:Managed radio survey for Hot FM Kelate & Hot FM Tganu. Developed contests and planned on-ground activation throughout the survey period to suit the listeners' behaviours and cultures to increase listenership and brand trust in the east coast.Partnership with Pesta Wau Antarabangsa Kelantan for Hot FM Kelate as official media partner. Involved in organizing Anugerah Bintang Popular ABPBH, Anugerah Juara Lagu, Hot FM Big Jam, Annual Concert, Bekwoh Ramadan, Jom Heboh TV3 and many more.

Federal Territory Of Kuala Lumpur, Malaysia

Key Achievements:Able to provide solutions to customer’s inquiries within the stipulated timeframe given.Achieved above 90% call handling quality rate.Received compliments for excellent service quality from customers.

Gombak, Selangor, Malaysia

Worked on distributing information within the office includes answering phones, taking memos, and maintaining files. Key Achievements:Assisted the Office Director; Prof. Emeritus Tan Sri Dr. Mohd. Kamal bin Hassan on day-to-day tasks and special projects on Academic Conferences.