Building trends and bringing novelties accordingly to consummers preferences.

Foster and deliver constant revenue growth of strategic Latvian retail partnersBuilding a strong business relationship with each partner to develop their businessesPlaning and preparing accurate sales forecasts and manage the product inventories with the partnersMake sure the partners have the correct order backlog in placeAnalyse and report business results and trends regularlyIdentify opportunities in retail market and develop specific plans to drive resultsNegotiate with the partners to build and execute strong and impactful demand generation plansClosely collaborate with training team to ensure requested levels of product knowledge are maintained within each partnerTogether with the partners and marketing team, plan, developing and implementing effective marketing campaigns and initiatives into the partners storesHIGHLIGHTS1) Successful new product launches (MacBook Air/Pro M2, iPhone 14 (all), iPad 10th/Pro, Apple Watch Ultra/S8/SE)2)Despite challenging environment secured strong YoY growth across all the categories3)Scaling out regional programs of demo devices to drive awareness of Apple ecosystem and boosting sales4)Successful temp. management of largest retail partner in Estonia

Customer Relationship Management (CRM)Sales Strategy Business-to-Business (B2B)ForecastingNew Business Development HIGHLIGHTS1) Leading negotiations on Baltic Llevel what was win-win for both sides. As a result chain was main growth contributor for Baltic BU.2) Graduate of internal talent management program Fast Forward 2 O2M with project "Sales team leader of Future" 3) Developed & shaped agile daily sales tracking tool for team

Key Account Management (Experience with all Latvian Chains)Management of sales Process Improvement of customer satisfactionHGHLIGHTS1)By convincing Senior management to invest in Nielsen Skantrack weekly data to monitor large KA sales, we managed to improve cooperation. Despite national trend of category to decline in volume & value, KA in terms of Value was outperforming market & was securing Latvian business unit profitability targets

Sales representatives team leading (Team size 10)HIGHLIGHTS1)Improved team engagement by review of KBIs structure2)Set KBIs with direct impact on market shares what let field team feel important3)Established new hungry team ( hired 6 members)

Provided support for Sales director & KAMsHIGHLIGHTSDeveloped:1)Route plan for BDs based on territory, delivery schedule, customer size & potential2)Daily sales tracking (few clicks for update, Sales force was able to identify gaps immediately & take actions3)Participated in development of planning tool to improve forecast accuracy4)Worked with Nielsen data

Daily route planningDirect SalesMerchandisingHIGHLIGHTSSales trends was different from rest of sales colleagues (in positive way)Perseverance in the fight against competitors on the field what lead to rotation of additional displays for our benefit