As the Fractional Chief Marketing Officer at Bravada Vodka, I have developed and executed a tailor-made brand strategy that highlights our unique Puerto Rican heritage while achieving global recognition. My approach integrates culturally relevant advertising with a focus on positioning Bravada Vodka as a premium choice in the spirits market. Through meticulous planning and targeted execution, I ensure our brand stands out and resonates with consumers locally and on a global scale.

Fractional CMO services to small businesses and startups, designing and implementing comprehensive marketing strategies to drive growth and brand development. Spearheaded new product development initiatives, ensuring alignment with overall brand vision and market needs. Guard intangible brand assets through strategic oversight and innovative marketing tactics, resulting in enhanced brand recognition and customer loyalty. Managed crisis situations effectively, maintaining brand integrity and stakeholder trust during challenging times.- Bravada Vodka- Causa Local - VRDG Group- Color Caribe- Stereograph Media - KC, LLC- Servicios Rush - D’Rose Studio- AP, LLC - RMG

A diversified mission-driven investment & business group that invests, advises and operates five portfolio companies in the industries of finance, infrastructure, agriculture, sports and media in Puerto Rico, Latin America and the United States.

Orchestrating a cross-functional Marketing Department leading 65 employees throughout 6 regions around Puerto Rico ensuring synergy across departments and brand guidelines compliance with the mission to promote tourism as an ongoing driver for the local economic, environmental and social growth in all 78 municipalities year-round. Negotiating and executing over 75 annual contracts from building interpersonal relations, financial negotiations and government compliance fulfilling win – win transactions for all parties. Management of an operational yearly budget of $11 million dollars.

Supervised internal corporate protocols and maintain a system of internal controls to ensure that funds are used appropriately. Processed all accounting transactions and countersign expenditures and receipts, including billings, accounts payable and receivable, payroll, collections, and cash receipts. Provided oversight of compliance ensuring that regulatory requirements are met and monthly financial reports to CPA. Advised management on short-term and long-term financial objectives, policies, and actions. Brand building for corporate communications.