Matt Schaeffer Email & Phone Number

El Segundo, Ca, Us

Campbell, Ca, Us

- Developed and delivered personas, foundational messaging, and influencer journeys for two segments globally.- Led a strategy, tactics, and team that delivered a 128% YoY increased pipeline – and continues to outpace other segments in terms of opportunities generated. - Developed a virtual demo focusing on owner and operator needs, helping customers see how EV charging fits at their properties and delivering 5k+ views in less than nine months.- Drove the organization to clearly define segment revenue goals and organizational structure to ensure accountability across the business and better align segment marketing efforts. - Led key web property updates, delivering +2,409% click volume and +2,147% impressions in CY2023.. - Led foundational work for our Commercial Real Estate business in Europe – market research, personas, and messaging - and drove the work of a global cross-functional team to gain strategic buy-in from leadership.- Developed the strategy, sales talking points, and booth design and represented ChargePoint at tradeshows and on stage at key industry conferences – averaging 125+ qualified leads from the shows. - Built a single source of truth for sales materials and industry updates that set the standard for how sales teams can access information and assets critical to helping them win a deal. - Launched a brand-new business line with impactful messaging, web page, sales flyer, landing page, sales training, LI support, and web banner, resulting in $1.2M pipeline in the first month.

Denver, Co, Us

- Oversaw the national launch of a new solution, generating double-digit leads within the first two months of launch.- Wrote and delivered the story for seven complex solutions across four unique audience types, providing our sales team with a cohesive story for each and a material toolkit to sell with.- Led the transition from a focus on “Us” to “WIFM” focused marketing, creating a culture that drives the value and ROI to the prospect rather than concentrating on the technical aspects of our solution. - Identified the need for and developed a product Go-To-Market process and toolkit. This increased the speed to market, matching the start-up’s aggressive growth goals. - Created a simplified place to keep all sales support materials, increasing speed to close. Reduced inbound questions for materials by 50%. - Developed and executed the company’s first external DEI messaging strategy. Delivered a charter for the first-ever DEI Advisory Board to ensure messaging remains empathetic and resonant. - Direct manager of a team of Go-To-Market, Sales Enablement, and Design professionals. Re-established the role of our product marketing team, then socialized, receiving 100% company-wide buy-in.

Portland, Or, Us

- Launched new products in four markets with five unique brands, including sales education, client awareness, and member engagement. - Using sales data drove a shift in how we engage with key audiences, ensuring that an additional 100k+ customers get their needs met by Regence. - Drove development and implementation of a business strategy for an audience responsible for 97% of sales.- Developed LOB and audience-specific marketing strategies that drove awareness (15% higher engagement than market average), education (ex. 20% CTOR), sales (60k reach) and loyalty (90%+ retention). - Guided product and marketing teams in a conjoint study that informed product strategy. - Co-founded and named an employee group that influenced the company’s sustainability initiatives (HOPE). Ensured employees in each state we operated in were able to find value in living a more sustainable life through employee interviews and initiatives that resonated locally. - People management: managed coordinator through two promotions and positioned her as a trusted partner.- Led holistic marketing strategy for the Small Group line of business as well as our most important sales channel for five unique brands – increasing sales by 71% in 2.5 years. - Working closely with leadership, product, sales, and marketing, developed a multi-state marketing strategy supporting growth, retention, and relationship building - increased actionable touches by over 25%. - Developed and executed campaigns in two new marketing channels - led to over 30% average engagement.

Chicago, Il, Us

As a member of the national AMA board, I'll serve a number a chapters as a consultative resource and mentor to help them find success. I also have had the opportunity to speak on the topic of at our national conference on the topic of "Creating, and pitching, a vision that attracts inspired teams." I've also led a regional event for over 40 people - helping them understand and unify around the collective vision of the AMA, nationally.

Oakland, California, Us

• Managed diverse teams of sales, marketing and care delivery to develop needs-based marketing - evolving how KP was seen in the market• Increased reputation and awareness among producers by developing a monthly newsletter featuring videos of key physicians and leaders. Routinely received 300+ views for an audience of ~1,500 (20% engagement)• Led a team that improved marketing’s employee satisfaction rating 9%• Led strategy to drive University of Oregon students to use a new facility, supporting growth into new market• Started “new thinkers,” a group of physicians, sales, product and marketing thought leaders, to work on unique projects. Resulted in virtual reality being used – still used in the way the team suggested• Was identified as an example of who KP wanted to be in the community and represented KPNW at the Special Olympics World Games in Los Angeles, CA.

Oakland, California, Us

• Identified the need to change how we review collateral. Leadership of this effort led to reduced personnel and financial resources for production of over 50 pieces of collateral by reducing rounds of review by 50%• With sales, managed updates to four websites conveying important messaging to key audiences• Top box scores of over 80% among co-workers – indicating strong satisfaction in work relationships even when implementing large scale changes

Tillamook, Or, Us

- Led research, evaluation, and strategy to execute our first entry into strategic shopper marketing programs – understood need/audience so well that we realized 100% participation and 35% utilization. - Led up to six agencies simultaneously, accounting for approximately 75% of marketing activity.- Built the customer experience, managed the budget, and reported on successes/opportunities for an experiential marketing tour (22MM impressions). Hired and oversaw 12 brand ambassadors for the tour. - Managed relationships with external audiences, customers, influencers, and internal partners.Effectively presented marketing programs alongside sales managers to key buyers and executives.

Dual, Marketing / Advertising

Bachelor Of Business Administration - Bba, Marketing And Advertising