Bruno Dantas

Bruno Dantas Email and Phone Number

Social Media @ Banco Central do Brasil
Federal District, Brazil
Bruno Dantas's Location
Brasília, Federal District, Brazil, Brazil
About Bruno Dantas

I am a Brazilian journalist with 10 years of experience in corporate communication, excelling in public relations (PR) and internal communications. Half of this time has been spent working for technology (startups) and financial services (fintechs) companies, although earlier in my career I had clients in a variety of sectors, proving my adaptable profile. In my last position, I created and successfully strengthened a PR department.I also have knowledge and some experience in branding and social media, with certifications in digital and strategic marketing, which gives me a unique and holistic vision when it comes to collaborating with other areas or creating integrated communication plans. All my degrees are complementary and my most recent one is an MBA in ESG, the Social aspect of which addresses issues such as: Employee and supplier engagement; Building value with clients; Generating value, KPIs and reporting.My main characteristic is that I am highly organized, which allows me to handle multiple tasks simultaneously with self-management, productivity and reliability. My structured and systemic way of thinking and working, with decision making based on priorities, results in projects being delivered on time. At the same time, I have an attention to detail and a critical eye that ensures excellence in all services provided and high quality, error-free deliveries.Over the years, I have always been the trusted point of contact for multiple stakeholders (such as clients, PR agencies, journalists, media outlets, employees, executives, influencers and partner brands). I have the ability to move through all hierarchical levels of the company, adapting my interpersonal communication skills to each context, which has allowed me to build relationships and collaborate with different departments. This demonstrates my stakeholder management skills as well as my flexibility, emotional intelligence and supportive attitude.☼ You can check my career achievements, which I have highlighted in each professional experience described here on LinkedIn.✻ I can communicate with more than 30% of the world's population: Portuguese (native), English (fluent), Spanish (fluent) and French (basic).Personality: Assertive Advocate (INFJ-A)Role: DiplomatStrategy: Confident IndividualismMyers-Briggs Type Indicator®

Bruno Dantas's Current Company Details
Banco Central do Brasil

Banco Central Do Brasil

View
Social Media
Federal District, Brazil
Website:
bcb.gov.br
Employees:
3496
Bruno Dantas Work Experience Details
  • Banco Central Do Brasil
    Social Media
    Banco Central Do Brasil
    Federal District, Brazil
  • Freelance
    Digital Marketing And Branding Strategist
    Freelance Apr 2024 - Present
    Berlin, Germany
    BRANDING | DIGITAL MARKETINGProject developed for German lawyer Mark Stockfisch (Instagram: @adv.naalemanha), focused on attracting Portuguese-speaking clients seeking legal services in Germany.ACHIEVEMENTS:1- Structured an authentic personal brand for Mark Stockfisch, positioning him on Instagram as "Seu advogado na Alemanha" (Your lawyer in Germany).2- Increased law firm revenue by attracting new clients through Instagram.RESPONSIBILITIES:- Conducting benchmarking and competitive analysis- Defining brand positioning- Planning the digital presence strategy- Choosing the brand name- Planning the editorial line: tone of voice, target audience, posting frequency, themes, and formats- Creating strategic content for Instagram- Initial setup and profile optimization on Instagram- Content creation, publishing, and monitoring- CRM for client relationship management- Analyzing profile metrics and content performancewww.linkedin.com/in/stockfischwww.instagram.com/adv.naalemanhaSECTOR: Law and Legal Services
  • Tc
    Press Office Coordinator
    Tc Nov 2021 - Jul 2023
    São Paulo, Brazil
    PUBLIC RELATIONS | INTERNAL COMMUNICATIONS | BRANDINGOne of the youngest companies to be listed on the Brazilian stock exchange, TC has the largest investor community in Brazil.ACHIEVEMENTS:1- Lead the implementation and development of the public relations function within the Marketing department, collaborating with cross-functional teams.2- Take TC from a tiny and negative media presence (3 articles mentioning the company in January 2021) to a presence at the average monthly level of +200 articles, with 92% positivity, and 40 press demands (in the 1st quarter of 2023).3- Successful disclosure of information and news coverage about the IPO (around 240 articles) and numerous product launches, acquisitions, investments, partnerships and management changes.4- Precise crisis management after smear campaign against the company, demonstrating emotional intelligence under pressure and problem-solving skills.RESPONSIBILITIES:- Department leadership and management- Crafting communications framework and strategies- Stakeholder management (internal and external - PR agencies, journalists, media outlets, employees, executives and partner brands)- Writing, editing and proofreading (for external and internal communications)- Crisis management- Drafting plans and proposals- Review of reports- Selection and management of external communication agency- Direct management of four professionals- ESG project structuring for the company- Liaising with internal and external publics- Monitoring and coverage of events and spokesperson interviews- News clipping monitoring- Support in the company's internal projects (like websites development)- Regular meetings with other teams to update and gather inputs for external communicationSECTOR: Financial and TechnologyDEPARTMENTS: Marketing and Investor Relations
  • Tc
    Senior Public Relations Specialist
    Tc Feb 2021 - Nov 2021
    São Paulo, São Paulo, Brasil
  • Picpay
    Branded Content Analyst
    Picpay Jun 2020 - Feb 2021
    São Paulo, Brazil
    BRANDING | DIGITAL, CONTENT AND INFLUENCER MARKETINGPicPay is the biggest payment app in Brazil.ACHIEVEMENTS:1- Lead the brand's new verbal identity project, ensuring quality and consistency in all communications and maintaining a high level of standards.2- PicPay was among the 35 most remembered brands during the pandemic, according to Instituto Croma Insights.RESPONSIBILITIES:- Plan and execute projects with other teams- Establish channels and strategy for influencer marketing- Analyze results to support strategic decisions- Led the brand's new verbal identity project- Supervision of PicPay brand restructuring- Management of digital influencers (Felipe Neto, gospel music artists and Manual Pet): planning content strategy, production, approving and monitoring content for social media (text, graphics, and videos)- Planned and executed projects for celebrations and special dates- Structured external campaign for promoting Pix (an instant payment tool created by the Brazilian Central Bank)- Contribution to brand activation at Big Brother Brasil 2021- Set communication angles and key brand messages- Monitored competing companies- Initial structuring of an ESG project for the company- Oversaw and disseminated music live streams sponsored by the brand (as well as donations raised) during the Covid-19 pandemicSECTOR: Financial and TechnologyDEPARTMENT: Marketing / Branding
  • Gbr Comunicação
    Press Officer
    Gbr Comunicação Aug 2018 - Jun 2020
    São Paulo, Brazil
    PUBLIC RELATIONS | INTERNAL COMMUNICATIONS | BRANDINGBrazilian public relations (PR) agency with more than 10 years of experience.ACHIEVEMENTS:1- Serve as a trusted advisor to client executives, providing media training, guidance and support on communications best practices.2- In six months, PicPay's impact in the press has increased by over 1200%, with positivity close to 99%.RESPONSIBILITIES:- Press office service- Internal communications- Content production (including multiple types of messaging, presentations and communication material)- Crafting of reports, proposals and news clipping- Monitoring and coverage of events- Communicating with the press and clients- Translating difficult client concepts into easy-to-understand language- Reporting resultsMAIN CLIENTS SERVED:- Brazilian Association of the Plastic Industry (Abiplast), manufacturing sector- Cross Networking, marketing sector- Instituto Four, education sector- PicPay, financial sector
  • Cbic Brasil
    Corporate Journalist
    Cbic Brasil Dec 2017 - Jun 2018
    Brasília, Brazil
    INTERNAL COMMUNICATIONS | CONTENT MARKETINGBrazilian Chamber of Construction Industry.ACHIEVEMENTS:1- Develop and execute a comprehensive strategy covering disclosures from six departments, facilitating effective and timely communication with their leadership.2- Successful journalistic coverage of the largest national conference of the construction industry - 88th and 90th editions of the ENIC.3- Quickly learned the process on the email sending platform, allowing for rapid uptake of the role and avoiding a backlog of work in the department.RESPONSIBILITIES:- Content production for corporate newsletters and website (mailing list of almost 30,000 emails)- Conduct interviews and surveys- Internal communications- Coverage of meetings, hearings and events- News clipping monitoring- Reporting resultsI worked for CBIC on two separate occasions:- As a contributor to the agency GBR Comunicação e Publicidade between December 2017 and June 2018 (GBR was CBIC's Public Relations agency at the time and I worked based in the client).- As an employee at the agency Máquina CW between February and May 2016 (Máquina CW was CBIC's Public Relations agency at the time).SECTOR: ConstructionDEPARTMENT: Public Relations
  • Máquina Cw
    Press Officer
    Máquina Cw Jul 2013 - Dec 2017
    Brasília, Brazil
    INTERNATIONAL PUBLIC RELATIONS | INTERNAL COMMUNICATIONS | DIGITAL MARKETINGOne of the largest and most respected public relations (PR) agencies in Brazil. It is part of the BCW Brasil Group, a PR arm of WPP.ACHIEVEMENTS:1- Worked in Spanish for four years with eight international partner offices in Latin America and the Iberian Peninsula to promote Brazil as a tourist destination.2- The "World Cup Pre-Campaign" case, developed by Máquina Brasília together with Llorente y Cuenca for Embratur, won the prize PR Week Global Awards 2015, in the Global Partnership category. There were 1,750 articles published in 8 priority countries.RESPONSIBILITIES:- Press office service- Content production (press releases, articles, interviews, briefings and Q&As)- Social media management: Customer Relationship Management (CRM), content planning and monitoring- Provide qualified client service- Promote a great experience for journalists through press trip management- Monitoring and coverage of events- Drafting reports and proposals- News clippingMAIN CLIENTS SERVED:- Brazilian Tourism Institute (Embratur), tourism sector - press office and social media [4 years]- R2 Produções, events sector - press office [5 months]- Brazilian Chamber of the Construction Industry (CBIC), construction sector - press office [4 months]- 50th Brasília Festival of Brazilian Cinema (50th FBCB), events sector - social media [4 months]- Centro de Ensino Unificado de Brasília (UniCEUB), education sector - press office [3 months]SPECIAL PROJECTS:- Estácio de Sá University, education sector - press office- Ambev, manufacturing sector - press office- Airbnb, tourism sector - press office
  • Brazilian Federal Senate
    Intern
    Brazilian Federal Senate Aug 2010 - Dec 2010
    Brasília, Brazil
    INTERNAL COMMUNICATIONS | PUBLIC RELATIONSRESPONSIBILITIES:- Image captioning- Support for the Jornal and Revista do Senado (Senate newsletter and magazine)- Press office service- Liaising with external publics and internal stakeholdersSECTOR: Public AdministrationDEPARTMENT: Photographic Archive
  • Gama Regional Administration
    Intern
    Gama Regional Administration Mar 2008 - Mar 2010
    (Gama) Brasília, Brazil
    INTERNAL COMMUNICATIONS | PUBLIC RELATIONSRESPONSIBILITIES:- Press office service- Internal communication- Content production for external publications, wall newspaper and website- News clipping- Monitoring and coverage of meetings and eventsSECTOR: Public AdministrationDEPARTMENT: Press Office

Bruno Dantas Education Details

Frequently Asked Questions about Bruno Dantas

What company does Bruno Dantas work for?

Bruno Dantas works for Banco Central Do Brasil

What is Bruno Dantas's role at the current company?

Bruno Dantas's current role is Social Media.

What schools did Bruno Dantas attend?

Bruno Dantas attended Ibmec, Eseg - Faculdade Do Grupo Etapa, Faculdade Apogeu, Universidade Católica De Brasília.

Who are Bruno Dantas's colleagues?

Bruno Dantas's colleagues are Andre Oliveira, Renato Carvalho De Moura Leite, Ricardo Oliveira, Antonio Saraiva, Haroldo Pereira, Sonia Rosenberg, Wedja Karla.

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