Cam Elliott Email & Phone Number

Memphis, Tn, Us

- Spearheaded the first SMS program for marketing and transactional notifications, achieving a 19% higher click-through rate than email notifications. Optimized the program with A/B testing, UTM tracking, and varied calls to action.- Created a scalable campaign process with targeted emails and gated landing pages, boosting lead generation with seamless integration into ActiveCampaign and Salesforce for improved customer relationship management.- Established foundational measurement principles for accurate tracking in Google Analytics and Salesforce, leading to better data-driven decision-making and improved campaign performance visibility.

Memphis, Tennessee, United States

- Spearheaded creative direction/execution of B2B rebrand and collaborated with cross-functional teams including product designers, managers, engineers, executive leadership, and customers to define overarching brand narrative, brand design, product messaging, and content strategy.- Developed and refined brand’s first design system and content guidelines (including voice/tone, messaging framework, and visual style) resulting in a 30% boost in both brand consistency and customer engagement across website, social media, email, PPC/print ads, and sales presentations.- Conducted market analysis and in-depth B2C customer research, producing over 150 pieces of high-impact consumer-facing collateral – including articles, infographics, presentations, and videos – resulting in a 35% improvement in user engagement.- Leveraged SEO techniques and UX design principles to optimize website visibility, resulting in an impressive 50% growth in organic traffic, pagespeed scores above 90, and frequent selection as Google’s featured snippets.- Implemented mobile responsive best practices in email design, resulting in a notable 25% enhancement in campaign engagement and overall improved user experience.

Memphis, Tn

- Managed and directed cross-functional project teams primarily for high-touch customer service accounts. - Collaborated with clients and internal stakeholders to align project objectives, contributing to a 25% increase in client satisfaction scores.- Managed and optimized PPC advertising campaigns, resulting in a substantial 30% increase in click-through rates and a 20% decrease in cost per click.- Conducted comprehensive keyword research and analysis to refine SEO and PPC strategies, contributing to a 25% improvement in search engine ranking positions.- Orchestrated email campaigns with precision, leading to a 20% rise in open rates and a 15% increase in click-through rates.- Successfully managed the launch and maintenance of 5 key account websites, driving a 15% boost in user engagement.

Memphis, Tn

- Collaborated closely with cross-functional teams, leading to a 30% improvement in design alignment with marketing objectives.- Ensured accurate production of packaging designs, resulting in a 95% reduction in production errors and costs.- Implemented efficient design workflows, leading to a 75% increase in design project completion rate – specifically by automating the process of updating thousands of artwork files with new copyright information, revised safety instructions, and product descriptions.- Adhered to brand guidelines and design standards, maintaining a consistent and cohesive visual identity across all materials.- Collaborated with print vendors to oversee production processes, achieving a 98% on-time delivery rate and high-quality print output.

Saint Louis, Mo

I lead the design and strategy of over six departmental brands within Student Affairs, ranging from logo design, brand collateral, and social media strategy, and developed two eLearning modules available to the entire student population. I also co-managed a ten-person department and personally supervised six members.Brand Development, Graphic Design, Instructional Design, Social Media, and Staff Management

Greater St. Louis Area

Gained first-hand experience in promotional planning and strategic brand management.• Brand management.• Graphic design (logo design).• Promotional products.• Social media engagement.• Web design.

Norfolk, Virginia Area

I created and distributed various financial spreadsheets and analysis from the base to Washington, D.C. Due to high level of confidential employee information, I was also granted Secret Clearance.Data Analysis, Financial Analysis, Secret Clearance

Master Of Arts (M.A.)

Bachelor Of Science (B.S.)