Ian M.

Ian M. Email and Phone Number

Chief Marketing Officer, Management Team @ Green Man Gaming
London, GB
Ian M.'s Location
London, England, United Kingdom, United Kingdom
About Ian M.

An International Business & Marketing Leader, leveraging 20+ years’ experience with some of the world’s best known and loved brands in popular culture. Passionate about 'ideas' and creativity, highly entrepreneurial and brings a track record of consistent overdelivery.

Ian M.'s Current Company Details
Green Man Gaming

Green Man Gaming

View
Chief Marketing Officer, Management Team
London, GB
Employees:
79
Ian M. Work Experience Details
  • Green Man Gaming
    Chief Marketing Officer, Management Team
    Green Man Gaming
    London, Gb
  • Green Man Gaming
    Chief Marketing Officer, Head Of Publishing & Content Acquisition
    Green Man Gaming Dec 2017 - Present
    London, Gb
    Green Man Gaming Publishes, Distributes and sells Digital video games to Millions of customers, around the world. As CMO and a member of the management team, I lead a multi disciplined team, across: Performance Marketing, Marketing, International, PR, Social, Community, Content, Design, CRM, Publishing and Business Development professionals. Corporate: https://corporate.greenmangaming.com/Retail: https://www.greenmangaming.com/
  • Invinsec
    Chief Revenue Officer (Interim)
    Invinsec Mar 2017 - Dec 2017
    Cheltenham, Gb
    invinsec is a highly innovative Cyber Security startup, that uses state of the art technology to prevent cyber crime. The brief was to design, position and launch the brand, and rapidly build Multi £M early pipeline growth.
  • Self Employed
    Sabbatical - Dream Project "Build Your Own House”
    Self Employed Mar 2016 - May 2017
    I must be mad - leave a great job having delivered record breaking results and trade it in for a year in a static caravan with my family whilst we built our own house.....it has always been a dream of mine and has been an amazing experience.
  • Dixons Carphone
    Group Marketing Communications Director
    Dixons Carphone Sep 2014 - Mar 2016
    Responsible for strategy, planning, investment & execution for end to end Consumer Marketing, (Brand, Strategy, Content, Digital, Social, Social Care (On-line customer care), Media, Promotional Advertising, In-store & Print Production) across Dixons (Retail) Brands- On merger, relaunched Curry's PC world Brand, driving a significant increase in consumer preference (+2%)- Delivered 2x record breaking Black Friday campaigns- Delivered £MM "synergy" savings (300% above target)- Won Christmas (2015) 'Retail Week' Campaign of the year- Improvements to content & social drove additional Multi £MM to the bottom line- Led Digital Transformation agenda
  • Activision
    Vp Eu & International Consumer Marketing & Shared Services (Emea Cmo)
    Activision Jun 2010 - Aug 2014
    Santa Monica, California, Us
    Member of Activision EU & International Leadership team. Member of Global Consumer Mktg Leadership team. I led the EU & Intn'l consumer team In the following disciplines: Advertising, Media, Digital Advertising, Content & Social Media, Business Intelligence (Data & analytics), EU POS data, Consumer Intelligence, PR, Events and experiential marketing- Led 3x Record Breaking launches for Call of Duty, each launch delivering IEO $1Bn NR in 14 days- Launched new IP from standing start to No1 Selling kids toy (less than a year)- Harnessed data to drive in excess of $10M additional revenue- Delivered in excess of $6M in hard savings - improved overall quality of output- Built "Data aggregator" - adopted as Global 'best practice'- Owned EMEA POS data and delivered "insight" to drive commercial success
  • Ea
    International Consumer Marketing Director (Eu & Emerging Markets)
    Ea May 2004 - Jun 2010
    Redwood City, Ca, Us
    International Consumer Marketing Director, at (EA) Electronic Arts EU HQ in Switzerland, leading Brand, Strategy and Integrated Communications on some of the world's best known gaming brands including: FIFA, Champions League, Need For Speed, The Sims, Harry Potter, Battlefield, Medal of Honor, Burnout, Crysis, Battlefield Bad Company, Mirror's Edge, Tiger Woods etc.Repositioned Global FIFA product, & increased market share IEO 50%. Led multi award winning strategic and creative work. Delivered significant cost reductions and improved processes internationally. Significant AAA Athlete and Talent Management experience.
  • Publicis London
    Board Account Director
    Publicis London Apr 1999 - Apr 2004
    New York, New York, Us
    Board Account Director. Full P&L responsibility on a variety of core Domestic and International clients including:Ericsson (WW), The British Army (UK) Allied Domecq (EMEA), Chello Pre IPO Brand Promotion and Team hire. (UPC), Amsterdam. COI (UK), and business consulting for Publicis Groupe & Publicis Consultants (Paris).
  • British Army
    Company/ Platoon Commander
    British Army Apr 1990 - Apr 1997
    Andover, Hampshire, Gb
    Infantry Officer, Platoon Commander, Reconnaissance Platoon Commander, Jungle Warfare Instructor, Company Commander NI (Acting)Infantry Battalion, HM Forces

Ian M. Skills

Integrated Marketing Digital Marketing Strategy Advertising Online Advertising Digital Strategy Marketing Communications Management Leadership Digital Media Video Games International Marketing Mobile Marketing E Commerce Team Leadership Brand Management Public Relations Strategic Communications Social Media Marketing Business Strategy New Media Relationship Marketing Analytics Mobile Games Casual Games Content Strategy Innovation Marketing Research Monetization Entertainment Social Games Customer Insight Mmo Data Analysis Digital And Online Marketing Marketing Roi Cross Functional Team Leadership Multi Channel Marketing Statistical Analysis And Data Mining Data Aggregation Data Analytics Consumer Attribution Business Analytics Brand Strategy Business Intelligence Brand Architecture Marketing Strategy Agency Relationship Management Mobile Contract Negotiation

Ian M. Education Details

  • Royal Military Academy Sandhurst
    Royal Military Academy Sandhurst
    Military And Strategic Leadership
  • Pangbourne College
    Pangbourne College

Frequently Asked Questions about Ian M.

What company does Ian M. work for?

Ian M. works for Green Man Gaming

What is Ian M.'s role at the current company?

Ian M.'s current role is Chief Marketing Officer, Management Team.

What is Ian M.'s email address?

Ian M.'s email address is ia****@****oup.com

What is Ian M.'s direct phone number?

Ian M.'s direct phone number is +4420713*****

What schools did Ian M. attend?

Ian M. attended Royal Military Academy Sandhurst, Pangbourne College.

What are some of Ian M.'s interests?

Ian M. has interest in Science And Technology, Children, Education, Disaster And Humanitarian Relief.

What skills is Ian M. known for?

Ian M. has skills like Integrated Marketing, Digital Marketing, Strategy, Advertising, Online Advertising, Digital Strategy, Marketing Communications, Management, Leadership, Digital Media, Video Games, International Marketing.

Who are Ian M.'s colleagues?

Ian M.'s colleagues are Roman Sadovski, Tom Curtis, Shant Younki, James Tamplin, Alex Hall, Scott Bradford, Beatriz Ferreira.

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