1. Marketplace Strategy and Execution: - Develop and execute a comprehensive ecommerce marketplace strategy to achieve sales targets and increase market share. - Develop and execute a comprehensive marketplace strategy to achieve sales targets and increase market share2. Product Listings and Optimization:- Create and manage product listings on various online marketplaces, ensuring accurate and compelling product descriptions, images, and pricing.- Optimize product listings to enhance search visibility and conversion rates.3. Advertising & Promotions4. Performance Analysis and Reporting5. Inventory and Order Management6. Brand Representation

Responsible for managing the Branding, Promotion & Positioning of Dr. B. Lal Group products and services of the company digitally. Formulating & Executing the CRM strategy to drive traffic, retargeting, repeat purchase and cross-sell by working closely with the Revenue, Product, Tech and UX teams.Main duties include running Google AdWords Campaigns, email marketing campaigns end-to-end, managing email databases and creating newsletters/promotional email strategy & execution. Campaign optimization through A/B testing and iteration.

Research, Analysis, Solution & Results!

Formulation of strategies to build a lasting digital connection with consumers & planning and monitoring the ongoing company presence on social media & google ad words.

E-Commerce Marketing

I was responsible for the SEO, SMO & including paid promotions.