My entrepreneurial journey began with a grounding in finance, having earned a degree and honed my skills in the mortgage underwriter at Barclays UK. Subsequently, I transitioned to personal wealth management with Citi Bank.However, the burgeoning social media landscape in India ignited a passion within me. I embarked on a dual role, freelancing in community management alongside my corporate responsibilities. Collaborating with prestigious brands like Margaret Dabbs London, ColorsTV, MTV Roadies, and IPL broadened my skillset and propelled me towards a consultancy role at AdFactors PR.At AdFactors PR, I delved deeper into the realms of corporate communication, influencer campaigns, and brand storytelling, laying the groundwork for the establishment of Boomlet in 2017.Since its inception, Boomlet has enjoyed exponential growth, solidifying its position as a trusted partner for leading brands, agencies, and government bodies across India. Our comprehensive suite of services encompasses the entire spectrum, from end-to-end influencer marketing to crisis communication and from Influencer and KOL’s advocacy to building a WRCC (War room and command centre). A dedicated team, renowned for their expertise and innovative solutions, underpins our success.Furthermore, Boomlet has recently, in year 2024, launched a specialised creative division. This arm focuses on digital video content, content factory, HOR (Heavy on Reels), and branded intellectual property (IPs), further enhancing our client offerings.The success of Boomlet has not only fuelled my entrepreneurial drive but also empowered me to pursue my passion for social impact initiatives, particularly in the areas of affordable healthcare, skill development, and youth employment.My participation in the esteemed Stanford Seed Program has further emboldened my commitment to scaling Boomlet to even greater heights. Currently, I am dedicated to leveraging technology to develop solutions for influencer advocacy during brand crises and a defensive warfare system as a guard rails in an upcoming challenges in the world dark-web & AI. Additionally, empowering the youth by equipping them with the skills necessary for success in today's competitive landscape remains a core focus.