David Butler Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

The Leader-in-Residence (LIR) program is designed to give professionals with significant senior, general management experience an opportunity to interact with Emory's Full-Time, Evening and Executive MBA students as well as undergraduate students in various ways.

SoWhat is a brand strategy and design agency that helps brands leap into a weird future. We launched SoWhat through our passion for helping brands grow--from startups focused on scaling to global brands needing more agility and relevance. The name SoWhat, is based on the track, So What from an album called Kind of Blue, Miles Davis composed in 1959 as the world was entering a decade of cultural turbulence. Davis' approach was very different–he balanced the structure of standardized scales with the flexibility of improvisation to create one of the best selling jazz albums of all time, "a defining moment of twentieth century music." His approach actually foreshadowed the same approach SoWhat uses today by connecting systems thinking to design--balancing stability and change.

Miami, Fl, Us

Strategic Advisor providing guidance on growth strategy, competitive positioning and curriculum.

Atlanta, Ga, Us

New Story is a crowdfunding nonprofit giving safe homes to families in danger around the world. www.newstorycharity.org (Y-Combinator class of 2015)

Remote, Oo

Wonolo connects people with immediate hourly or daily jobs from the biggest and best brands, allowing them to work where they want, when they want, and for whomever they want. www.wonolo.com

Malvern, Pa, Us

Good Buy Gear makes it easier to sell the baby stuff you don't need--all the stuff you say you'll get around to selling one day as a parent.

Monterrey Nuevo León, Cp, Mx

Kinedu makes it easier to guide a child's development with AI enabled, customized development content for parents.

Park City, Utah, Us

Motherly is reinventing motherhood.

Atlanta, Georgia, Us

Be Curious Partners is a venture capital firm focused on early-stage companies reinventing parenthood. I'm lucky to be a partner on our rock-star team and advise high-growth companies like Wonderschool and Kinedu.

Atlanta, Ga, Us

Kids2 makes it easier for early-stage parents to be the best they can be and for kids to reach their bright future. My job is to help us use the super-powers of insights, product design, and marketing to help us drive revenue growth and scale globally.

Johannesburg, Gauteng, Za

Delvdelvv.io combines the power of technology and advertising research methodologies to redefine how professional feedback supports the creative process.

Dallas, Texas, Us

Bruce Mau, Chief Design Officer asked me to join his Design Board of Advisors. My focus is on helping Freeman build a sustainable future.

Ho Chi Minh, Ho Chi Minh, Vn

S3 makes it easier for wholesalers to manage their inventory and drive more sales with their customers across Vietnam. http://s3co.vn

Atlanta, Ga, Us

Promoted to a new, global role to lead “disruptive” innovation for the Coca-Cola Company. Responsibilities:1) Design and implement a strategic framework to guide innovation across the enterprise 2) Co-create new business ventures to drive inorganic growth at global scale3) Build Coca-Cola’s innovation culture Accomplishments: • Developed a strategic framework to guide the Company's planning and investment around sustaining, incremental, and disruptive innovation• Designed and operationalized a repeatable and scalable seed-stage venturing model called Coca-Cola Founders; co-created 15 startups in 10 countries in less than 3 years, generating a 4x ROI• Evangelized Coca-Cola’s external innovation reputation through public speaking events around the world and media coverage including Wall Street Journal, USA Today, Fortune, Business Insider, The Next Web, Huffington Post, TechCrunch, Venture Beat and Fast Company• Led the development of an internal capability building program based on the Lean Startup Method; trained over 1000 employees in the US, Brazil and China in less than 12 months

Atlanta, Ga, Us

I was recruited to help Coca-Cola become a "design-driven" company--part of a holistic turnaround strategy for the Coca-Cola Company.Responsibilities: (1) Develop the vision, strategy and operating model to leverage design as a sustainable growth strategy for the Coca-Cola Company(2) Lead Coca-Cola’s multidisciplinary design and development teams including disciplines in brand, product and experience design (3) Influence/partner with Business Unit Presidents and corporate functions to deliver on both short-term and long-term growth strategies(4) Establish global standards and guidelines to ensure brand integration across campaigns, websites, advertising, experiential and immersive environments, packaging, print, product experiences, and other brand touchpoints (5) Build a capability in design thinking across the enterprise(6) Leverage design to build employee engagement and corporate reputation Accomplishments:• Designed and implemented a cross-functional, systems-based approach to design enabling more agility across Coca-Cola contributing to 18 quarters of positive volume and value share growth• Built and led a 30-person core design team with indirect influence to over 4000 field-based designers, marketers and engineers• Administered and controlled capital and expense budgets for creating global brand standards, product development projects, and digital/shopper marketing programs • Responsible for leading the design development of Coca-Cola Freestyle, transforming the Company’s food service business and increasing revenue growth by 25% • Instituted Design Machine, a web-based platform capturing +$100M in annual productivity savings• Relocated to Mexico City to build “design thinking” capability across 40 countries in Lain America; trained over 1000 employees in less than 12 months• Appointed as the Company's first VP of Design; recognized as playing a critical role in the Company’s holistic turnaround strategy to stability and growth

Boston, Massachusetts, Us

Sapient helped big brands transform into digital brands and was considered one of the world's most influential consulting companies during the dot-com era. After the acquisition of Studio Archetype, I was promoted to Sapient's NYC office and asked to build/lead a digital brand strategy team. After the crash in 2001, I was asked to relocate to Atlanta to help manage the relationship with UPS, one of Sapient's biggest clients at the time.Responsibilities:(1) Develop and manage a new, global business consulting practice specializing in helping established brands transform into digital brands (2) Lead a multi-disciplinary team of strategists offing a full-range of services—strategic planning, user-experience research, product development roadmaps, digital marketing strategy, and IT integrationAccomplishments:• Led new business development and managed all aspects of the project lifecycle—from scope of work through deliverables, and relationship management—for large-scale, long-term projects • Developed customer relationships and led transformation strategies for multinational companies across sectors including consumer goods, transportation/logistics, and finance including United, Gucci, Bank of America, Caterpillar, IBM and Coca-Cola• Managed the design development and launch of UPS.com, used by over 9M daily customers in over 200 countries tracking an average of 47M daily requests

In the late 90’s, San Francisco-based Studio Archetype was considered the leader in its user-centered design approach to building web-based products and services. In 1997 it was experiencing exponential growth, opening offices in Atlanta, Sydney and Sao Paolo. I joined the Atlanta office to help build its multidisciplinary design team. Accomplishments:• Led design development for various large-scale programs including Coca-Cola.com, UPS.com and IBM.com • Supported business development • Helped grow the team from 6 to 60 people in less than 12 months while maintaining the studio’s strong culture• Managed the transition process of Sapient acquisition (1998)

Co-founded Process1234, a digital agency designed to help big brands build web-based products and services in the very early days of Web 1.0 (before Steve Jobs went back to Apple and before broadband). As CEO, led the vision, strategic planning, marketing, customer development and operations for the fast-growing startup.Accomplishments • Bootstrapped startup; reached profitability and 40% MoM revenue growth before exit• Managed development of first streaming audio/video app for CNN.com• Managed development of TNTdrama.com and various web-based products for Cartoon Network and Bank of America

Atlanta, Ga, Us

Managed cross-functional design teams, and led creative direction across large-scale, complex design systems. Engaged by multinational corporate clients representing a broad range of industry sectors, and non-government organizations. Accomplishments: •Co-developed the 1996 Centennial Olympics Games visual identity system used to create a common “look and feel” across sports venues, retail, sponsorships and media•Launched and led the agency’s digital consulting practice

Alpharetta, Ga, Us

Bachelor Of Arts, Mass Communications

Bachelor Of Arts (Ba), Fine Art