Leading the Merchandising & Marketing and Insights teams on building tools that enable Retailers, CPGs, and Marketers to promote, merchandise, and manage their business on Instacart.

Leading product design across our core merchant experience, including signup and onboarding, optimizing their business operations, and helping to grow their profits sustainably.

Working to build great experiences across our core desktop platform to mobile web and native apps. Fandom is the world’s largest entertainment fan site. As the fan's voice in entertainment, it's where users can find and share news, commentary, stories, and knowledge, all in celebration of their favorite shows, movies, games and more. Launched in 2006, Fandom currently features 360,000+ fan communities and a global audience of over 200 million monthly uniques and growing.

• Led design team responsible for relaunching SkilledUp site.• Acted as lead designer in charge of planning design sprints, prioritizing feature request and usability fixes, managing projects, and communicating progress across teams.• Established the information architecture and sketched all page layouts and features for the new SkilledUp site, including various responsive viewpoints.• Developed wireframes and clickable prototypes using Axure RP to support user testing and to convey UX flows of the site to the development team.• Helped define user flows, interaction styles, and UI patterns and specifications.• Developed final logo and overall brand guidelines for the new SkilledUp brand.• Provided creative direction for a unique illustration style featuring characters and environments to evolve and shape the new brand voice and personality.• Conducted Design Workshops with internal teams with a focus of identifying and articulating user needs and providing solutions to existing user pain points.• Helped prioritize and execute A/B tests via Optimizely to increase user engagement and lead generation.• Worked closely with the Marketing team to establish new lead generation flows and forms as well as email templates and campaigns.

• Worked collaboratively with the product team to create a new user experience by breaking down user goals and creating layouts to help easily achieve them.• Redesigned the whole site in a three-month timeframe, including user testing.• Played a major part in creating new user flows such as user registration, profile integration, newsletter signup, and career-to-skill-to-course flows.• Introduced responsive design to optimize for tablet and mobile views.

• Worked closely with the product team to lay out a 12-chapter personal finance course that features a Cash Flow Tracker, Expense Tracker, and Trimming Tool.• Collaborated with the client to implement her branding on the course, including conditional responses from Suze herself for each user to learn from.• Provided final deliverables to the dev team including spritesheets and finalized Photoshop files.• Helped drive not only the look and feel, but also the user experience of their new online course.

ITA Group specializes in group event management from incentive programs to corporate conferences. My goal for each program was to build out necessary collateral to help bring the experience to life and give it it's own brand personality and feel.During my time with ITA my contributions included:• Worked on over 100 programs that required a custom identity for each, most of which had a registration website and various collateral pieces.• Oversaw each project from design-to-production including vendor management.• Clients ranged from major tech companies to fortune 500 clients.• Assisted with corporate marketing materials for client incentive programs, and worked with a creative director to develop an identity for each to communicate to participants the guidelines for qualifying for their respected trip.

While interning with Main Street Iowa I worked with local communities on developing marketing materials in an effort to help revitalize their local economy. During this process I also completed many architectural renderings using Adobe Photoshop and presented potential company logos. My biggest task, however, was the 2010 Main Street Iowa Awards in which I developed a custom identity to utilize on various collateral and presentation pieces.

As Editor-in-Chief of the Grand Views I was responsible for the rebranding of the newspaper and online media, as well as managing contributing editors, writers and photographers. Each week I wrote and edited stories as well as proofed the newspaper before sending it to print. The publication ending up winning the 2009-2010 ICMA Student Newspaper of the Year award, which was truly an honor to my staff and me.

Outpost Worldwide provided me with valuable experience in the multimedia industry. Although primarily a video production company, I had the chance to work with the lead animator and web designer to create a new branch of the company focused on a one-stop-shop advertising service catering to smaller companies who may not have the overhead and time to work with bigger firms. Through this process I helped create a sister website to compliment their already fully developed one, as well as various marketing materials.