As Head of Sales at Lyceena Academy, I lead a committed sales team in delivering innovative e-learning solutions that empower students to reach their academic goals. I oversee the development and execution of strategic sales initiatives, ensuring our personalized offerings—ranging from revision plans to live sessions with qualified teachers—meet diverse student needs. I also collaborate with production to enhance content quality and partner with marketing to innovate and revitalize our brand, drawing on my extensive experience in digital platforms and ed-tech.

In my role, I balanced digital and human experiences while ensuring smooth daily operations. I oversaw the onboarding of students and instructors, provided post-sale technical support, and managed all financial activities of the space. Leading a team of educational consultants, I focused on achieving session goals through KPI tracking. I coordinated capacity with the ops team, maintained a creative work environment, organized social events, handled recruitment, and fostered B2B partnerships to drive commercial activity.