As the Co-founder and Chief Product Officer at RITMO, I lead the development and strategic direction of our lending and cash flow management platform tailored for e-commerce businesses across Europe and Latin America.RITMO offered an all-in-one financial solution for e-commerce entrepreneurs to handle cross-border payments and secure flexible funding. Our platform integrates into the daily operations of our clients, providing financing and facilitating extended payment terms with suppliers. Additionally, it provides clients advanced data analytics tools tailored for e-commerce.Since our inception in 2021, we raised over $225 million in financing and expanded our operations to five countries, including Spain, the UK, France, the Netherlands, and Mexico. With a dedicated team of over 65 employees, we proudly supported more than 300 e-commerce businesses.

Digital consultancy firm providing growth & CRO services to our customers. #DigitalMarketing #Innovation #Growth #Barcelona

With Context, we're building and bootstrapping a SaaS analytics product from the scratch. We're working hard to automate and centralize business annotations workflows; redefining the tedious and tiresome process of logging everything that affects the KPIs we're responsible for.We are currently in private-beta-mode-on.Requests free early to our public beta here: https://context.sweetlabs.io/

Within Business Analytics & Optimization department I am in charge of Web Analytics & Optimization area at Softonic. Leading web analytics & optimization strategy across all the company, coordinating, supervising and giving support in several product and business optimization projects, giving service and working closely with product, business, sales & editorial areas.Within a work group formed by developers and my collegues from business intelligence and data analysis areas, defining and deploying Softonic´s A/B testing and optimization processes. Right now, also working as the product manager in the development of our in-house optimization and testing products, within a fantastic dedicated development team of 6 people: 2 PHP, 1 JS, 1 FE, 1 QA & 1 Project Manager).Deep experience working in Desktop Web and Mobile environments.

Experience as a teacher at various universities and business schools in Spain, always around digital marketing disciplines: Web Analytics, SEM & Optimization.- Universitat Ramón Llull (Barcelona, Spain) Web Analytics, SEM & Optimization I have participated in several programs since 2010, especially in Social Media Branding and Strategy Master.- Universitat Autónoma de Barcelona (Barcelona, Spain) Optimization Focus in conversion issues through an Optimization workshop with the students of Máster en Comunicación y Marketing Digital.- Marketing and Business European School (Alicante, Spain) Web Analytics Focus in the specifics of Web Analytics in Máster en Marketing Digital y Redes Sociales .

Within Business Analytics & Optimization department I was a Web Analytics & Optimization specialist at Softonic.I was the product owner within a non-100% dedicated development team fully focused in product and business optimization projects execution. Also worked very closely with other teams, leading the A/B tests performed in their products.At that time I was responsible for our Google AdSense account management and continious optimization.I also had shared responsibility for Google Analytics implementation across all Softonic´s digital properties.

I was responsible for Web Analytics & SEO in one of the 4 biggest sport media websites in Spain.Working very closely with the IT and Editorial teams, my duties were highly focused in traffic acquisition and user engagement improvement. Strong focus in real time content optimization and targeted SEO for Google News.I lead the implementation of Google Analytics and Omniture SiteCatalyst after going through a complete website redesign.Very close monitoring of market competitors KPI´s, using tools such as Nielsen NetView, ComScore and Market Intelligence.

My first experience working for an internet company was in yaencontre.com, an important real state website for the Spanish market.Reporting to the Marketing Director, I was in charge of Web Analytics duties, leading Google Analytics implementation from the scratch and providing the rest of the company with optimization insights.Most of my efforts were focused identifying relevant segments of traffic and landing pages that were underperforming, understunding why and providing optimization insights to product and design colleges. I also worked very closely with SEO analyzing organic acquisition performance and using these insights to optimize our AdWords campaigns.I finished being accountable for Google AdWords campaigns performance, managing relevant budgets and working closely with a team of designers, focusing our efforts in landing page optimization techniques.Design of regular dashboards and automatic reporting shared across all levels of the organization.

I managed several accounts for clients of the services sector, focusing in market research, applying mistery shopping techniques. My functions were mainly related to the methodological design of the studies, quantitative and qualitative analysis, reporting and results presentation to the client.