Imelda Chen

Imelda Chen Email and Phone Number

Field Marketing | Bringing Ideas to Life @ Tacton CPQ
Chicago, IL, US
Imelda Chen's Location
Greater Chicago Area, United States, United States
Imelda Chen's Contact Details

Imelda Chen personal email

n/a
About Imelda Chen

Imelda Chen is a Field Marketing | Bringing Ideas to Life at Tacton CPQ. She possess expertise in event management, marketing communications, marketing strategy, social media marketing, digital marketing and 6 more skills. She is proficient in Chinese. Colleagues describe her as "I have thoroughly enjoyed working with Imelda at NICE. Imelda is an awesome team mate who is incredibly patient and measured in her approach, and absolutely dedicated and efficient when it came to her work. She was able to navigate complex processes, collaborate with regional stakeholders, and drive results for the ASEAN region, and was recognized across the organization for her great work and effort. Imelda adds positive and friendly energy to any team she works with, and I would love to work with Imelda again!" and "Proactive, dedicated and responsible are words that comes to mind when I think about Imelda. I’ve had the pleasure of knowing Imelda while she was working as Field Marketing Manager at NICE when she supported the field marketing activities for the ASEAN region. During her time here, Imelda has demonstrated an ability to navigate challenging organizational processes while maintaining her positivity and enthusiasm. She has always been proactive in driving initiatives and activities and her deep sense of responsibility shines through in the work she produces. Above all, her pleasant and helpful personality will be a great asset to any company’s culture. Imelda would be a true asset for any organization and comes with my heartfelt recommendation."

Imelda Chen's Current Company Details
Tacton CPQ

Tacton Cpq

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Field Marketing | Bringing Ideas to Life
Chicago, IL, US
Imelda Chen Work Experience Details
  • Tacton Cpq
    Tacton Cpq
    Chicago, Il, Us
  • Tacton Cpq
    Field Marketing Manager, North America
    Tacton Cpq Jan 2023 - Present
    Chicago, Illinois, Us
  • Servicenow
    Senior Field Marketing Manager
    Servicenow Aug 2021 - Jan 2022
    Santa Clara, Ca, Us
  • Nice Ltd
    Field Marketing Manager, Apac
    Nice Ltd Jan 2020 - Jan 2021
    Hoboken, New Jersey, Us
  • Google
    Marketing Program Planner For Unskippable Labs Apac
    Google Nov 2018 - Jan 2020
    Mountain View, Ca, Us
    I work with one of the most creative and data-driven teams in Google. The team supports top Google's clients in boosting the effectiveness of video ads campaigns in the form of consultation/premium workshop. What I do on a daily basis includes:1. Support Unskippable Labs’ strategists and creatives to deliver high impact workshops to pinnacle APAC clients. 2. End-to-end program management – from tracking and scheduling daily workshop requests through Google’s internal portal, handling the logistics, to wrapping up post-workshop materials.3. Partner with the cross-functional teams – including Google’s regional sales team and global experience team to ensure premium experience and a streamlined workshop day.4. On project basis - support team in producing data-driven report on campaign effectiveness.
  • Qiren Organisation
    Marketing, Partnership And Events
    Qiren Organisation Aug 2017 - Oct 2018
    Singapore, Sg
    Part of the dynamic team who believe in striving for excellence and "creating" relationship by activating platforms for consultants to connect with potential buyers/clients. My main responsibilities include:1. Managed the Rewards Program, one of the core strategic elements of the Qiren Organisation’s mobile application - established and maintained the relationship with the Rewards partners/merchants.2. Continuously discover opportunities with top potential partners for high impact marketing activations.Project highlight: 1. Part of the successful team for the launch of the People's App, the first mobile app brought by an insurance company.2. Effectively established a strong partnership with close to 60 rewards merchants.
  • Sphere Exhibits Private Limited
    Events, Gourmet Projects & Festivals
    Sphere Exhibits Private Limited Jun 2016 - Aug 2017
    Singapore, Singapore, Sg
    Key Responsibilities:1. Identified and secured prospective food and beverage partners.2. Reviewed and communicated agreements with various stakeholders.3. Ensured workflow in cross-functional departments and operational requirements are met by contracted partners.4. Act as customers’ main focal point to handle daily enquiries.5. Led in pre-event site inspection to verify venue partner’s requirements for the compliance of overall operational procedures.Projects:Asian Masters 2017Gourmet Japan 2017Gusto Italiano 2016 Salon Gourmet 2016
  • Sphere Exhibits Private Limited
    Marketing, Trade
    Sphere Exhibits Private Limited May 2013 - Jun 2016
    Singapore, Singapore, Sg
    Key Responsibilities:1. Involved in initial project conceptualisation and event branding.2. Organised and planned the media schedule, translated complex ideas into advertising and promotion strategies.3. Established/maintained good working relationships with local and regional media partners.4. Generated strategic partnership proposal, enforced and strengthened the relationship with supporting organisations from regional countries, including Indonesia, Malaysia, Myanmar, Thailand, and Vietnam.5. Developed print and digital collaterals to assist sales team for successful project collaborations.6. Handled the production of digital and print collaterals, including weekly eDMs, website and social media updates, advertisements, brochures, and event guide and directory.7. Performed strategic market research for collateral information and copy-writing.8. Managed marketing expenses on project basis.Project highlights:1. Manufacturing Solutions Expo 2015Secured more than 10 regional supporting organisations while driving marketing campaign to promote group delegation programme and successfully congregated close to 150 regionalindividuals to form trade group delegations.2. BuildTech Yangon 2014Successfully launched the inaugural trade exhibition in Yangon, Myanmar, with over 120 participating brands from around the world and 3,500 attendees from 16 countries.

Imelda Chen Skills

Event Management Marketing Communications Marketing Strategy Social Media Marketing Digital Marketing Online Advertising Market Research Email Marketing Online Marketing Marketing Management Direct Marketing

Imelda Chen Education Details

  • Republic Polytechnic, Singapore
    Republic Polytechnic, Singapore
    Integrated Events Management
  • Kaplan Singapore
    Kaplan Singapore
    General

Frequently Asked Questions about Imelda Chen

What company does Imelda Chen work for?

Imelda Chen works for Tacton Cpq

What is Imelda Chen's role at the current company?

Imelda Chen's current role is Field Marketing | Bringing Ideas to Life.

What is Imelda Chen's email address?

Imelda Chen's email address is im****@****now.com

What schools did Imelda Chen attend?

Imelda Chen attended Republic Polytechnic, Singapore, Kaplan Singapore.

What skills is Imelda Chen known for?

Imelda Chen has skills like Event Management, Marketing Communications, Marketing Strategy, Social Media Marketing, Digital Marketing, Online Advertising, Market Research, Email Marketing, Online Marketing, Marketing Management, Direct Marketing.

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