Imelda Heaney Email & Phone Number

United States

New York, United States

-Developed and executed strategies to elevate the brand's identity with engaging messages, ensuring that the brand's message remains cohesive in all external and internal advertising efforts, encompassing both digital and print media.-Crafted and implemented effective social media marketing strategies that aligned precisely with the business objectives, driving brand growth, visibility, and engagement.-In collaboration with the creative design team, crafted and executed the external and internal print and digital advertising campaigns.-Keep the brand one step ahead of changing market trends, securing a competitive edge.-Crafted engaging blogs and press releases delivering the brand's message to a broader audience effectively.-Successfully executed and oversaw more than 800 marketing projects, encompassing both internal and external advertising initiatives.

New York, United States

-Planned, executed, and monitored digital internal and external campaigns across social media, email, and display advertising.-Developed and curated engaging content for (CRM) marketing campaigns, including social media, blog posts, email newsletters, and website content. -Maintained and updated social media profiles and engaged in community management by interacting with followers and responding to comments and messages.-Monitored and analyzed key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts and prepare regular reports for management.-Identified trends, industry insights, and customer behavior to improve and continuously update digital marketing strategies and tactics.-Worked closely with cross-functional teams, graphic designers, content writers, and web developers to ensure cohesive and effective digital marketing campaigns.

Hoboken, New Jersey, United States

-Efficiently oversaw and coordinated various marketing initiatives to drive brand visibility and generate leads.-Assisted the Relocation Services Director in facilitating international relocations of Siemens employees to the NJ/NY area from Europe and Latin America.Crafted compelling Lease and Real Estate contracts for various transactions.-Executed targeted advertising campaigns for individual marketing and property listings.-Advised clients through effective negotiation and mediation to achieve their goals.-Actively participated in all stages of rentals and sales procedures.-Managed the company's online presence on leading industry websites such as Zillow, Trulia, Hotpads, and Realtor.com.-Provided coaching and conducted educational training sessions for new sales associates to improve effectiveness and introduced the latest marketing techniques through team leadership and motivation.-Oversaw and optimized the CRM system to ensure data integrity, seamless integration, and automated processes, leading to enhanced business efficiency and delivering personalized customer experiences.

Guanacaste, Costa Rica

-Sales Executive for an exclusive 650-unit master-planned community in Playas de Coco, Costa Rica.-Successfully closed sales through effective market research and implementation of marketing strategies.-Utilized negotiation and problem-solving skills to tailor customized solutions for individual clients.-Led compelling presentations to attract prospective buyers and secure sales.-Strategically devised financial solutions during the 2008 financial crisis, resulting in over $5 million in closed sales.-Fostered strong business relationships with clients, providing support and information to identify sales opportunities.-Recommended and implemented marketing strategies that positively impacted sales.-Established and maintained professional networks with industry leaders in Real Estate and the local community.

Guanacaste, Costa Rica

-Successfully managed the Sales Gallery office for a 140-acre, 650-unit master-planned community.-Provided seamless support to Sales Executives in completing sales procedures.-Processed closings on more than $45 million in sales.-Organized and documented office operations and procedures for enhanced efficiency.-Played a key role in planning and organizing networking events to establish valuable relationships with industry leaders.

San Jose, Costa Rica

•Managed the client’s relationships and create strategic presentations to develop business from new and existing clients.•Assisted media planning with the main responsibility of negotiating and analyzing media kits and data from diverse media channels.•Recommended and implemented strategies to reach target audiences effectively within the client’s budget. •Created media plan executed as part of Coldwell Banker Costa Rica’s 2005 advertising campaign.

San Jose, Costa Rica

Creative Assistant

San Jose, Costa Rica

Public Relations Assistant

Double Major Ba Integrated Marketing Communication, Advertising, Public Relations

Education record