Imelda Khoo Email & Phone Number

United States

Hoboken, Nj, Us

I advise CEOs, build marketing practices, and grow businesses from pre-revenue to $50M+. Clients include companies in AI, B2B/B2C/B2G SaaS, risk management, and local non-profits.- Develop company branding and messaging.- Put in place scalable marketing infrastructure and marketing teams.- Build pipeline models, marketing strategy, and roadmaps.- Launch new products, websites, content, and demand programs.

New York, Ny, Us

Code Ocean provides an enterprise platform that improves scientific collaboration in biotech companies. Clients and partners included CytoReason, The Allen Institute, Nature, and TetraScience. As part of Code Ocean’s leadership team, I was responsible for go-to-market strategy and driving top-of-funnel demand.- Rebuilt Code Ocean's marketing organization, putting in place a highly efficient marketing engine.- Grew marketing qualified leads (MQLs) 5X quarter-over-quarter, substantially increasing sales pipeline.- Increased brand awareness through contributed articles, industry awards, and strategic partnerships with Nature and TetraScience.

Portland, Or, Us

LegitScript monitors for online risk compliance (within payments, internet platforms, and marketplaces) and advertiser certification. Enterprise clients included Visa, Google, Facebook, and Amazon. As part of LegitScript’s leadership team, I led the marketing vision and go-to-market strategy.- Built, structured, and successfully scaled LegitScript's marketing organization from ground up.- Oversaw all marketing functions: brand, PR, web, demand generation, e-commerce, business development, content, product marketing, market research, and marketing technology. - Rebranded the company, evolving it into a trusted, premium brand with a 90 Net Promoter Score (NPS).- Rolled out new website redesigns.- Made the Inc. 5000 by doubling revenue (250%) as a bootstrapped company in the first two years.- Delivered 50% of enterprise sales pipeline, adding several new marquee clients.- Grew revenue 25X during tenure, resulting in two successful M&As.US Search Awards Winner:- Best Use of PR in a Search Campaign (2020)

Duluth, Mn, Us

Aimclear is an Inc. 5000 digital marketing and PR agency. Clients included Airbnb, Dell, eBay, and LinkedIn. As part of Aimclear's leadership team, I was responsible for agency profitability, org structure, and developing a team of world-class digital marketers.- Led and mentored a large team of account managers and strategists who specialized in Search Engine Marketing (SEM), Social Media Marketing (SMM), creative, and content.- Developed values, team charters, and development plans.- Oversaw strategy and relationships for key accounts.- Improved profitability of account services through scalable work processes and models.US Search Awards Winner:- Best Large Integrated Marketing Agency (2016)- Best Use of PR in a Search Campaign (2016)- Best Use of Social Media in a Search Campaign (2015)- Best Low Budget Campaign (2015)

Portland, Or, Us

Babcock & Jenkins, a B2B demand generation agency, specialized in branding, account-based marketing (ABM), and sales enablement. Clients included Tableau, Tripwire, Sage, American Express, GE, and Microsoft. At Babcock & Jenkins, I built marketing plans for clients and managed client relationships.- Built fully integrated marketing strategies, roadmaps, tactics, and KPIs for clients. - Managed client relationships, advised on best practices, and directed cross-functional teams. - Managed programs involving advertising, re-branding, account-based marketing, and email automation.- Subject matter expert on Search Engine Marketing (SEM) and Search Engine Optimization (SEO).

Kanata, Ontario, Ca

Mitel is a $1B telecommunications company specializing in business phone systems and cloud-based SaaS solutions. At Mitel, I owned digital marketing strategy, including oversight of all paid, earned, and owned global digital media.- Built a scalable foundation for digital marketing capabilities.- Led overall website initiatives and digital acquisition efforts that drove double-digit lead growth.- Managed multiple agencies, media partners, and a remote team based across the US and Canada. - Trained marketing and sales teams in social selling techniques.- Led the online rollout of company rebranding efforts for the Mitel/Aastra merger.

Beaverton, Or, Us

Tektronix is a Fortune 500, $1B B2B manufacturer of test and measurement equipment. During my time with Tektronix I was promoted to various marketing roles, and relocated from the European Headquarters in the UK to the Global Headquarters in the US.As the Global Digital Marketing Manager, I was responsible for building and globally scaling Tektronix’ digital marketing capabilities, including Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing (SMM), community management, and web analytics. I worked across many business functions, managed multiple agencies, and supervised a team of direct reports.- Built the digital marketing practice and developed global digital marketing plans and strategies.- Consistently increased digital marketing leads by 50% year-over-year, with a 10X ROI.- Managed SEM programs, spanning 15 countries and 10 local language websites.- Optimized the website for organic search, including YouTube video optimization.- Provided digital marketing training and consulting across other Danaher subsidiaries.- Developed global social media strategy and policies, and established center of excellence.- Led web analytics function, providing a holistic approach to digital marketing insights.- Defined and reported digital marketing KPIs to show revenue contribution and return on investment to business leaders.- Forecasted and managed a multi-million dollar budget.Covario SIGMA Awards Winner:- Best SEO/SEM Integration (2011)

Beaverton, Or, Us

Led global awareness and demand generation plans to support new product launches and customer retention programs. I coordinated marketing efforts of regional teams (Americas, EMEA, Asia-Pacific, Japan), agency partners, technical writers, and product management teams.- Produced worldwide launch plans for new products.- Developed product messaging based upon voice of customer research.- Wrote and produced marketing content. - Worked with product management teams to develop technical collateral for engineers.- Planned and scheduled global advertising campaigns.EDN Awards Winner:- Top Performing Advert: MSO4000 Series Oscilloscopes (2007)

Beaverton, Or, Us

Managed marketing communications across Europe, Middle East, and Africa, supporting the distribution sales team and channel partners with marketing efforts.- Managed distributor Co-Op budgets and activities.- Wrote and produced regional content for sales and distribution partners.- Worked on integrated demand generation campaigns (direct mail, email, advertorials).- Developed distributor support tools and templates.- Supported regional sales programs.

Beaverton, Or, Us

Responsible for fulfillment operations in EMEA. This included managing our European fulfillment vendor and partnering with IT and marketing communications teams.- Oversaw day-to-day customer fulfillment processes.- Managed annual catalog mailings.- Developed an online literature order system for distributors.- Wrote process documentation and agency tenders.- Streamlined infrastructure processes.

Beaverton, Or, Us

One year internship, completed as part of my degree program. - Organized annual catalog mailings.- Designed standardized fulfillment packaging.- Assisted day-to-day fulfillment processes.- Maintained and updated the marketing database.- Developed Tektronix’ very first web response form and set up sales database feeds.

Dip. Idm, Direct And Digital Marketing

Bachelor Of Arts (B.A.), Marketing