Imelda Jimenez

Imelda Jimenez Email and Phone Number

Marketing Professional at Universal Studios Hollywood @ Universal Destinations & Experiences
Imelda Jimenez's Location
South Gate, California, United States, United States
Imelda Jimenez's Contact Details

Imelda Jimenez personal email

n/a
About Imelda Jimenez

I am an experienced Marketing professional with significant experience working for major Southern California employers including NBCUniversal, Mattel, DreamWorks, DirecTV and The Walt Disney Company. I specialize in developing innovative campaigns and analyzing business strategies through continuous ROI analysis. A consummate professional, I excel in a team-oriented environment, have proven leadership skills, strong communication skills and am fluent in Spanish.Areas of expertise include:• New product launches• National promotions• Marketing Strategy• Campaign analysis• Project management• Trade Marketing Industry experience in:• Entertainment• Home Entertainment• Theme Parks• Cable/satellite programming • Consumer products/Toys

Imelda Jimenez's Current Company Details
Universal Destinations & Experiences

Universal Destinations & Experiences

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Marketing Professional at Universal Studios Hollywood
Imelda Jimenez Work Experience Details
  • Universal Destinations & Experiences
    Sr. Manager, North America Trade Marketing
    Universal Destinations & Experiences Apr 2023 - Present
    Los Angeles, California, United States
    • Drive marketing communication initiatives in support of domestic and international sales clients for Universal Studios Hollywood and Universal Orlando Resort• Lead Trade Marketing efforts in support of key company initiatives including new attraction launches, new product launches and sustain efforts• Align with cross-functional roadmap to drive conversion within sales channels through B2B and B2B2C digital marketing and in-market collateral• Lead the development of marketing material for partner driven marketing campaigns with U.S. Domestic and international Markets including UK, Latin America, and Asia Pacific Countries• Recommend marketing strategy through analyzing market and industry trends
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  • Universal Studios Hollywood
    Trade Marketing Manager
    Universal Studios Hollywood Apr 2014 - Jun 2024
    Universal City, California
    • Drive marketing communication initiatives in support of domestic and international sales clients• Align with cross-functional roadmap to drive conversion within sales channels through B2B and B2B2C digital marketing and in-market collateral• Lead marketing efforts within sales channels for new attractions including Fast and Furious-Supercharged, Jurassic World and the Wizarding World of Harry Potter• Lead the development of marketing material for partner driven marketing campaigns with U.S. Domestic and international Markets including UK, Latin America, and Asia Pacific Countries• Recommend marketing strategy through analyzing market and industry trends
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  • Universal Music Group
    Brand Marketing Manager
    Universal Music Group Feb 2007 - Apr 2014
    Greater Los Angeles Area
    • Managed family brands including Hallmark, NFL Rush Zone, Transformers, GI Joe, My Little Pony, Garfield, Mighty Morphin Power Rangers, Marvel Animation, Televisa, Sesame Street, Discovery Kids and National Geographic• Analyzed home entertainment product lifecycle and recommended marketing/repricing strategies to maximize ROI• Managed the P&L and budgets to determine profitability and ensure the brand’s financial success• Managed creative direction on packaging, artwork, consumer ads, displays, and radio/TV promotions
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  • Custom Leathercraft
    Marketing Coordinator
    Custom Leathercraft Oct 2005 - Feb 2007
    • Developed impactful merchandising plans for key retailers in the construction industry.• Managed media & PR schedule to promote product awareness
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  • Dreamworks Skg
    Home Video Retail Marketing Coordinator
    Dreamworks Skg Jun 2005 - Oct 2005
    Glendale, California
    • Oversaw development of promotional material for National and Canadian campaigns for multi-million- dollar box office success, Madagascar movie • Managed the fulfillment of sweepstakes and promotions
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  • Mattel
    Customer Marketing Coordinator
    Mattel Jan 2003 - Jun 2005
    El Segundo, California
    • Executed domestic account promotions for the iconic Barbie, Hot Wheels, and Mattel Games and Puzzle brands• Partnered with outside agencies on development and execution of sweepstakes and other promotional activities• Assisted in management of account exclusive product for popular accounts including Toys R Us, KB Toys and Macy's
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  • Self-Employed
    Marketing & Vendor Relations Manager
    Self-Employed Nov 2001 - Dec 2002
    • Expanded customer base and increased profitability through execution of successful marketing campaigns for start-up, family-owned food distribution business• Acquired new vendors and managed all vendor relations
  • Directv
    National Promotions & Merchandising Coordinator
    Directv May 2000 - Oct 2001
    • Supported the execution of national promotions and marketing campaigns for Hispanic Market and General Market in the U.S.• Oversaw the implementation of “DIRECTV Para Todos” merchandising campaigns• Managed vendor relations for all national promotions and merchandising for national accounts including Wal-Mart, Kmart, and Best Buy• Trained over 500 Field Representatives for in-store display merchandising• Performed promotional and marketing campaign analysis • Assisted in the development of promotional material for the DIRECTV Retailer Website
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  • The Walt Disney Company
    Abc Cable Affiliate Sales Coordinator
    The Walt Disney Company Jun 1998 - Apr 2000
    • Developed and executed marketing tactics and promotional campaigns for Disney Channel programming• Managed affiliate event collateral to ensure consistency between Disney Channel and the Walt Disney Company• Assisted in the planning and launch of new cable network, SOAPnet among affiliate partners• Managed affiliate print advertising
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Imelda Jimenez Skills

Entertainment Brand Management Consumer Products Marketing Strategy Sponsorship Retail Marketing National Promotions Trade Marketing Toys Vendor Management Marketing Communications Sales Operations P&l Management Merchandising Strategies Profit And Loss Management Sales Support

Imelda Jimenez Education Details

Frequently Asked Questions about Imelda Jimenez

What company does Imelda Jimenez work for?

Imelda Jimenez works for Universal Destinations & Experiences

What is Imelda Jimenez's role at the current company?

Imelda Jimenez's current role is Marketing Professional at Universal Studios Hollywood.

What is Imelda Jimenez's email address?

Imelda Jimenez's email address is ji****@****ail.com

What schools did Imelda Jimenez attend?

Imelda Jimenez attended University Of Southern California.

What skills is Imelda Jimenez known for?

Imelda Jimenez has skills like Entertainment, Brand Management, Consumer Products, Marketing Strategy, Sponsorship, Retail Marketing, National Promotions, Trade Marketing, Toys, Vendor Management, Marketing Communications, Sales Operations.

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