Imelda Jimenez Email & Phone Number

Los Angeles, California, United States

• Drive marketing communication initiatives in support of domestic and international sales clients for Universal Studios Hollywood and Universal Orlando Resort
• Lead Trade Marketing efforts in support of key company initiatives including new attraction launches, new product launches and sustain efforts
• Align with cross-functional roadmap to drive conversion within sales channels through B2B and B2B2C digital marketing and in-market collateral
• Lead the development of marketing material for partner driven marketing campaigns with U.S. Domestic and international Markets including UK, Latin America, and Asia Pacific Countries
• Recommend marketing strategy through analyzing market and industry trends

Universal City, California

• Drive marketing communication initiatives in support of domestic and international sales clients
• Align with cross-functional roadmap to drive conversion within sales channels through B2B and B2B2C digital marketing and in-market collateral
• Lead marketing efforts within sales channels for new attractions including Fast and Furious-Supercharged, Jurassic World and the Wizarding World of Harry Potter
• Lead the development of marketing material for partner driven marketing campaigns with U.S. Domestic and international Markets including UK, Latin America, and Asia Pacific Countries
• Recommend marketing strategy through analyzing market and industry trends

Greater Los Angeles Area

• Managed family brands including Hallmark, NFL Rush Zone, Transformers, GI Joe, My Little Pony, Garfield, Mighty Morphin Power Rangers, Marvel Animation, Televisa, Sesame Street, Discovery Kids and National Geographic
• Analyzed home entertainment product lifecycle and recommended marketing/repricing strategies to maximize ROI
• Managed the P&L and budgets to determine profitability and ensure the brand’s financial success
• Managed creative direction on packaging, artwork, consumer ads, displays, and radio/TV promotions

• Developed impactful merchandising plans for key retailers in the construction industry.
• Managed media & PR schedule to promote product awareness

Glendale, California

• Oversaw development of promotional material for National and Canadian campaigns for multi-million- dollar box office success, Madagascar movie
• Managed the fulfillment of sweepstakes and promotions

El Segundo, California

• Executed domestic account promotions for the iconic Barbie, Hot Wheels, and Mattel Games and Puzzle brands
• Partnered with outside agencies on development and execution of sweepstakes and other promotional activities
• Assisted in management of account exclusive product for popular accounts including Toys R Us, KB Toys and Macy's

• Expanded customer base and increased profitability through execution of successful marketing campaigns for start-up, family-owned food distribution business
• Acquired new vendors and managed all vendor relations

• Supported the execution of national promotions and marketing campaigns for Hispanic Market and General Market in the U.S.
• Oversaw the implementation of “DIRECTV Para Todos” merchandising campaigns
• Managed vendor relations for all national promotions and merchandising for national accounts including Wal-Mart, Kmart, and Best Buy
• Trained over 500 Field Representatives for in-store display merchandising
• Performed promotional and marketing campaign analysis
• Assisted in the development of promotional material for the DIRECTV Retailer Website

• Developed and executed marketing tactics and promotional campaigns for Disney Channel programming
• Managed affiliate event collateral to ensure consistency between Disney Channel and the Walt Disney Company
• Assisted in the planning and launch of new cable network, SOAPnet among affiliate partners
• Managed affiliate print advertising