Imelda Jimenez Email & Phone Number

Los Angeles, California, United States

• Drive marketing communication initiatives in support of domestic and international sales clients for Universal Studios Hollywood and Universal Orlando Resort• Lead Trade Marketing efforts in support of key company initiatives including new attraction launches, new product launches and sustain efforts• Align with cross-functional roadmap to drive conversion within sales channels through B2B and B2B2C digital marketing and in-market collateral• Lead the development of marketing material for partner driven marketing campaigns with U.S. Domestic and international Markets including UK, Latin America, and Asia Pacific Countries• Recommend marketing strategy through analyzing market and industry trends

Universal City, California

• Drive marketing communication initiatives in support of domestic and international sales clients• Align with cross-functional roadmap to drive conversion within sales channels through B2B and B2B2C digital marketing and in-market collateral• Lead marketing efforts within sales channels for new attractions including Fast and Furious-Supercharged, Jurassic World and the Wizarding World of Harry Potter• Lead the development of marketing material for partner driven marketing campaigns with U.S. Domestic and international Markets including UK, Latin America, and Asia Pacific Countries• Recommend marketing strategy through analyzing market and industry trends

Greater Los Angeles Area

• Managed family brands including Hallmark, NFL Rush Zone, Transformers, GI Joe, My Little Pony, Garfield, Mighty Morphin Power Rangers, Marvel Animation, Televisa, Sesame Street, Discovery Kids and National Geographic• Analyzed home entertainment product lifecycle and recommended marketing/repricing strategies to maximize ROI• Managed the P&L and budgets to determine profitability and ensure the brand’s financial success• Managed creative direction on packaging, artwork, consumer ads, displays, and radio/TV promotions

• Developed impactful merchandising plans for key retailers in the construction industry.• Managed media & PR schedule to promote product awareness

Glendale, California

• Oversaw development of promotional material for National and Canadian campaigns for multi-million- dollar box office success, Madagascar movie • Managed the fulfillment of sweepstakes and promotions

El Segundo, California

• Executed domestic account promotions for the iconic Barbie, Hot Wheels, and Mattel Games and Puzzle brands• Partnered with outside agencies on development and execution of sweepstakes and other promotional activities• Assisted in management of account exclusive product for popular accounts including Toys R Us, KB Toys and Macy's

• Expanded customer base and increased profitability through execution of successful marketing campaigns for start-up, family-owned food distribution business• Acquired new vendors and managed all vendor relations

• Supported the execution of national promotions and marketing campaigns for Hispanic Market and General Market in the U.S.• Oversaw the implementation of “DIRECTV Para Todos” merchandising campaigns• Managed vendor relations for all national promotions and merchandising for national accounts including Wal-Mart, Kmart, and Best Buy• Trained over 500 Field Representatives for in-store display merchandising• Performed promotional and marketing campaign analysis • Assisted in the development of promotional material for the DIRECTV Retailer Website

• Developed and executed marketing tactics and promotional campaigns for Disney Channel programming• Managed affiliate event collateral to ensure consistency between Disney Channel and the Walt Disney Company• Assisted in the planning and launch of new cable network, SOAPnet among affiliate partners• Managed affiliate print advertising