I specialize in UX design proposals for websites and platforms aimed at capturing leads, boosting sales, and optimizing processes. UX Research & Design, Web Design, and Social Media Content.I successfully implemented an inbound strategy in email marketing and social media for Maka. By applying a detailed process, I streamlined campaign activation efficiently, resulting in a remarkable 130% increase in sales within 4 months.At Shop@BASF, I identified and rectified UI/UX deficiencies on their website.Additionally, I developed campaigns and structured LPs to increase MQLs at Great Place to Work.

UX/UI Design for brands such as Hexagon, Radio Desk, Bimbo, Xcaret, and J&J.Led the transformation of a manual process into a digital one for Radiodesk within 8 months. Leveraged Design Thinking and UX tools to streamline the acquisition of advertising space on Mexican radio.Facilitated the definition of the marketing automation strategy objective for Neutrogena. Collaborated with the Marketing Automation Lead to design a workshop aimed at achieving audience segmentation and personalization.

Responsible for enhancing the in-store experience for the group's brands' customers through the application of UX Design principles.I designed and optimized furniture and displays for the inaugural high-end Elektra stores in Mexico and Peru. Furthermore, I revamped the booths for TV Azteca's program "A quien corresponda" to boost engagement, leveraging an in-depth analysis of the program, its context, and budget constraints.

Product innovation, digital marketing strategies, and branding.I led the development of a comprehensive social media and service strategy for a nascent 3D printing startup, resulting in a substantial increase in its online presence and sales.

Adjusting point-of-sale furniture for Samsung's video and audio products.I oversaw the implementation of Samsung product displays in 10 department stores in Mexico, standardizing the design and dimensions of the furniture.

Product innovation, UX research, product design, and usability testing. Integration of Human Machine Interface (HMI) design.I was a member of the team that designed the Kitchen of the Future 2030, integrating innovative functions into a single piece of furniture controlled by voice commands. We collaborated with Stanford University, employing Design Thinking methodology, and the project was featured at "World Capital Design 2018" in Mexico City.