• Directing creation of seasonal campaigns across all social media platforms and brand’s website, fromconcept, to production, to shooting. Reflecting, adapting, adjusting on short timescales.• Defining brand plan and brand strategy for visual communications and ensuring all aspects align with identity, values and goals of the brand.• Leading social media strategy to drive brand awareness through genuine and relevant content reflecting Dower & Hall voice and values.• Curating and scheduling content across all social media channels and communicating Dower & Hall story.• Creating and editing photography, videography, and creating graphic design content (all social mediacontent, seasonal lookbooks, packshot photography, printed communications, assets for paid performancemarketing campaigns, etc.).•Managing social media adverstising with support of external digital agency.•Promoting brand’s social media presence by working with relevant influencers on collaborations.

• Creating a brand plan and brand strategy for visual communications and ensuring all aspects alignwith identity, values and goals of the brand.• Directing creation of seasonal campaigns across all social media platforms and brand’s website,from concept, to production, to shooting. Reflecting, adapting, adjusting on short timescales.• Creating and editing photography, videography, and creating graphic design content (all socialmedia content, seasonal lookbooks, packshot photography, printed communications, assets for paidperformance marketing campaigns, etc.).• Managing design of new fine jewellery range through concept stage, research briefs andbenchmarking.

• Managing design of new jewellery and accessory ranges through concept stage, research briefs andbenchmarking with special attention to products pricing and cost structure.