I'm designing complex B2B enterprise networking and security products at VMware (a Broadcom company), simplifying complex systems to enhance user experience and improve customer retention.
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Senior Product DesignerVmwareUnited States -
Senior Product DesignerBroadcom Nov 2023 - PresentPalo Alto, California, United States- Lead the UX design for two flagship VMware NSX security solutions.- Drive innovative, user-centered design solutions that align with business objectives, earning recognition for creativity and measurable impact on user satisfaction.- Manage and prioritize multiple concurrent projects, meeting tight deadlines with unwavering attention to detail and a commitment to delivering excellence.- Partner with cross-functional teams—including product managers, developers, and stakeholders—to define project goals, gather requirements, and create cohesive, goal-driven designs.- Role transitioned to Senior Product Designer as part of the acquisition by Broadcom. -
Product Designer IiiVmware Aug 2023 - Nov 2023- Conceptualized and delivered a network analytics feature that empowers users with detailed performance monitoring and actionable insights for data-driven decision-making.- VMware was acquired by Broadcom in November 2023. -
Product Designer IiVmware Jun 2022 - Jul 2023Palo Alto, California, United States- Led the end-to-end design of a lifecycle management tool for SaaS services.- Established a design system framework that reduced design task time by 40%, improving team collaboration and efficiency. -
Graduate Teaching AssistantUniversity Of Maryland Jan 2022 - May 2022College Park, Maryland, United StatesGraduate level Interaction Design Studio -
Ux Design InternCox Automotive Inc. May 2021 - Aug 2021- Collaborated with diverse teams (product owners, developers, and data analysts) in agile sprints designing 5 interactive dashboards for internal teams and executives, streamlining their workflows.- Improved the user flow for the Dealertrack F&I community website to help 1000+ , reducing help desk emails by 30%. - Established PowerBi component library and dashboard templates in Figma and Axure to ensure consistency and improve user experience across different platforms. -
Product DesignerUniversity Of Maryland Nov 2020 - May 2021- Consolidated and analyzed 200+ points of qualitative data into a dashboard through creating user flow, wireframes, and prototypes. - Led user research initiatives, synthesizing insights to define requirements and drive product success. -
Architectural Designer/Project ManagerPi.Kl Studio Nov 2018 - Sep 2020Baltimore, Maryland Area- Led 3 projects in a fast-paced environment, managing 5+ engineering teams to launch with quality and necessary features for delivery. - Analyzed existing site conditions, spatial needs, and legal constraints to align business goals. - Clearly articulated vision, strategy, and design to executive stakeholders through prototyping in 2D and 3D. -
Junior Architect/DesignerUrban Design Group, Llc Oct 2017 - Oct 2018Baltimore, Maryland Area
Esther Cho Skills
Esther Cho Education Details
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4.0/4.0 -
Summa Cum Laude -
Urban Design
Frequently Asked Questions about Esther Cho
What company does Esther Cho work for?
Esther Cho works for Vmware
What is Esther Cho's role at the current company?
Esther Cho's current role is Senior Product Designer.
What schools did Esther Cho attend?
Esther Cho attended University Of Maryland, Maryland Institute College Of Art, Dis - Study Abroad.
What skills is Esther Cho known for?
Esther Cho has skills like Product Thinking, Visual Design, Sketch, Autocad, Archicad, Urban Design, Wireframing, Web Graphics, Ux Research, User Experience, Web Design, Usability Testing.
Who are Esther Cho's colleagues?
Esther Cho's colleagues are Kelsey Buell, Abhishek N., Lizbeth Glasser, Anilkumar N, Sreekanth Gadara, Kah Jon Oh, Ashutosh Kulkarni.
Not the Esther Cho you were looking for?
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Esther Cho
Los Angeles Metropolitan Area -
Esther Cho
Economics And Philosophy @ Harvard University | Co-Founder Of Milky Co. Studios | Researcher At Harvard UniversityScottsdale, Az
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