A passionate entrepreneur in pharmaceutical / biotechnology industry equipped with extensive strategic marketing experience at global, regional and local level. Demonstrated ability to understand customer needs and market/access trends in the complex reimbursement environment, identify commercial opportunities and develop marketing strategy that drives new product development. Collaborative cross-functional leader with proven record of developing and executing effective business/marketing strategies in all stages of product life cycle across diverse therapeutic areas. Recognized for win-win interpersonal skills, cross-cultural intelligence, “can do” mentality and commitment. Fluent in Mandarin.Specialties: Business Development, Global Marketing, New Product Development, New Product Planning/Launch, New Product Licensing, Brand Management, Life-cycle Management, Payer Value Proposition, Market Access, Reimbursement Risk Assessment, Thought Leader/KOL Engagement Strategy, Scientific Strategy, Scientific Platform, Competitive Intelligence & Counter Strategy, Scenario Planning, Public Affairs, Investor Relations, Portfolio Strategy, Franchise Maximization, Pipeline Valuation, Project Management, Cross-functional Leadership
Listed skills include Pharmaceutical Industry, Market Access, Cross Functional Team Leadership, Drug Development, and 25 others.