Flora Ma Email and Phone Number
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A passionate entrepreneur in pharmaceutical / biotechnology industry equipped with extensive strategic marketing experience at global, regional and local level. Demonstrated ability to understand customer needs and market/access trends in the complex reimbursement environment, identify commercial opportunities and develop marketing strategy that drives new product development. Collaborative cross-functional leader with proven record of developing and executing effective business/marketing strategies in all stages of product life cycle across diverse therapeutic areas. Recognized for win-win interpersonal skills, cross-cultural intelligence, “can do” mentality and commitment. Fluent in Mandarin.Specialties: Business Development, Global Marketing, New Product Development, New Product Planning/Launch, New Product Licensing, Brand Management, Life-cycle Management, Payer Value Proposition, Market Access, Reimbursement Risk Assessment, Thought Leader/KOL Engagement Strategy, Scientific Strategy, Scientific Platform, Competitive Intelligence & Counter Strategy, Scenario Planning, Public Affairs, Investor Relations, Portfolio Strategy, Franchise Maximization, Pipeline Valuation, Project Management, Cross-functional Leadership
The Harel Group
View- Website:
- theharelgroup.com
- Employees:
- 5
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Senior ConsultantThe Harel Group May 2014 - PresentGreater New York City Area | Pharmaceutical / Biotechnology• Create and execute an innovative business development model to commercialize innovative, differentiated biopharma products for small to mid-sized companies on a global basis.• Lead the licensing and acquisition opportunity search strategy to ensure that a robust product pipeline for commercial collaboration will address the diverse business needs of clients and ultimately achieve accelerated growth.
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Independent ConsultantLife Sciences Consulting Sep 2013 - Apr 2014Greater New York City Area / Biopharmaceutical• Identified functional expertise and led cross-functional team discussions to provide a medical device startup with commercial and scientific recommendations that create the value for an FDA-cleared asset under the auspice of Executive Alliance for Life Science sponosored by BioNJ.• Provided commercial advice to a startup CEO in exploring the opportunity to build the case for earlier launch of its Phase III asset by synergizing a unique target product profile and the insurmountable unmet medical need of selective ex-US markets.
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Associate Director/Director, Global Human Health Marketing – Cardiovascular (Cv) New ProductsMerck Jan 2007 - Aug 2013Whitehouse Station• Provided global commercial input into the product development strategy for early to late stage pipeline compounds, targets include CETP and PCSK9.• Evaluated market potential for licensing candidates• Provided marketing input into the development of discovery strategy for the cardiometabolic disease areas including atherosclerosis, dyslipidemia, diabetes, specialty hypertension, chronic angina, heart failure. -
Director, Worldwide Human Health Marketing – AtherosclerosisMerck Aug 2001 - Dec 2006Whitehouse Station• Developed and executed global brand strategy for Merck’s $8 billion business, ZOCOR, inlcuding innovative promotion campaign, counter competitive action planning and execution, and communication strategy for major outcomes studies• Developed strategic recommendations for proactive life-cycle management for the atherosclerocis franchise
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Director, Strategic Marketing Planning – Msd AsiaMerck Apr 1996 - Jul 2001Hong Kong• Led multiple regional marketing projects for ZOCOR in Asia Pacific, including first regional clinical study, cross-therapeutic physician education initiative and life-cycle extension task force• Developed pre-launch marketing strategy for SINGULAIR (for asthma) in Asia.• Developed strategies and tools to improve marketing excellence and sales force effectiveness in Asia, including New Product Planning process and system and strategy implementation through effective customer targeting.
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Various Local And Regional Sales/Marketing Positions – Msd AsiaMerck Jul 1987 - Mar 1996Hong Kong• Directed the cross-functional pre-launch efforts for new products including CRIXIVAN (for HIV/AIDS), COZAAR (for hypertension) and FOSAMAX (for osteoporosis) in Asia.• Launched new products including MEVACOR (for hypercholesterolemia), ZOCOR, PRINIVIL (for hypertension) and TIENAM (for hospital infection).• Managed sales of in-line products in a broad range of therapeutic areas, including arthritis, glaucoma, hypertension, infection, Parkinson’s disease.
Flora Ma Skills
Flora Ma Education Details
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Marketing -
Chemistry
Frequently Asked Questions about Flora Ma
What company does Flora Ma work for?
Flora Ma works for The Harel Group
What is Flora Ma's role at the current company?
Flora Ma's current role is Commercial & Business Development Strategist.
What is Flora Ma's email address?
Flora Ma's email address is fl****@****ing.com
What is Flora Ma's direct phone number?
Flora Ma's direct phone number is +190839*****
What schools did Flora Ma attend?
Flora Ma attended The Chinese University Of Hong Kong, The University Of Hong Kong.
What skills is Flora Ma known for?
Flora Ma has skills like Pharmaceutical Industry, Market Access, Cross Functional Team Leadership, Drug Development, Product Launch, Strategy, Sales Effectiveness, Pharmaceutical Sales, Therapeutic Areas, Diabetes, Clinical Trials, Cardiology.
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Flora Ma
Quality Improvement Coach At Great Start To Quality Western Resource CenterGrand Rapids, Mi1arborcircle.org -
2georgefox.edu, stanfordhealthcare.org
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1yahoo.com
2 +124825XXXXX
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