Highly qualified manager. specializes in cultural design and Employer branding, based on digital storytelling, P2P communication, communities and digital media platforms. Expert in building brands and businesses through technological and digital platforms and tools, i Help organizations define and maintain narratives that drive business growth, internally and externally. I’m mostly passionate about finding the sweet spot between business strategy, technology and communications - to redefine the essence of brands, organizations and companies in the 21 century.Co-Founder and former CEO for Saloona, leading women website and blogging platform in Israel. founder and CEO for Likearinbow that specializes in employer branding and corporate communications - from brand strategy to media strategy, implementation and performance management.Vast and proven experience includes Building influential and contemporary brands: 1. Narrative-based 2. Technology-enabled 3. Community-driven4. Purpose led Former VP Creative Planning for 'Gitam BBDO' and ‘Fogel-Ogilvy’. Branding expert. 16 years of experience in advertising and branding. A mother to Amalia and Tamara. lives in Tel Aviv.