Ian Miranda Email & Phone Number

São Paulo, Sp, Br

São Paulo, São Paulo, Brasil

I worked within a vibrant integrated complex in the heart of São Paulo, shaping a dynamic hub for culture, food, fashion, and diversity, seamlessly blending the digital and physical experience.In this capacity, I lead initiatives within an innovative mobile application, designed to enhance user engagement and experience within the complex. My responsibilities included planning, meticulously collecting, and analyzing user behavior data within the app. Ensuring data quality and relevance, enabling insights to validate hypotheses and drive strategic business and product decisions.In executing these activities, I leveraged a suite of analytical tools including Google Analytics, Firebase, BigQuery, Databricks, Looker Studio, and Power BI.

São Paulo, São Paulo, Brasil

EN -I worked within one of Brazil's largest higher education groups, focused on leveraging data to empower professors and academic managers in making well-informed decisions.In this role, I led discovery initiatives to identify crucial data needs, mapped the data ecosystem to define required datasets, tables, and variables, and developed a roadmap for data-driven solutions.I supported design, technical, and product teams in defining, collecting, and evaluating user behavior metrics using tools like Firebase and Google Analytics.Furthermore, I analyzed customer behavior and business metrics using Oracle and Big Query databases, presenting insightful information to stakeholders through Google Looker Studio.----------------------------------------------------------------------------------------PT-Trabalhei em um dos maiores grupos de ensino superior do Brasil, me dedicando à utilização de dados para capacitar professores e gestores acadêmicos na tomada de decisões bem fundamentadas.Neste papel, liderei iniciativas de descoberta para identificar as necessidades mais importantes de dados, mapeando o ecossistema, definindo datasets, tabelas e variáveis necessários. Também ajudei a elaborar e executar um roadmap de soluções de dados.Apoiei equipes de design, técnica e de produtos na definição, coleta e avaliação de métricas de comportamento do usuário, utilizando ferramentas como Firebase e Google Analytics.Além disso, analisei o comportamento dos clientes e as métricas de negócios por meio dos bancos de dados Oracle e Big Query, apresentando informações e insights relevantes aos stakeholders por meio do Google Looker Studio.

São Paulo, Brasil

I worked with the legal team inside one of the biggest investment banks in Latin America, uncovering stakeholders unmet needs and pain points concerning access and exchange of data for the operation and management of the legal team. Together with an Digital Strategist and a Product Designer I mapped information needs and data sources in order to develop a roadmap of data-products, including dashboards, datalakes and machine learning solutions. I also explored existing solutions in the Lawtech and Legaltech ecosystem through benchmarking and market research. Through this exploratory research I helped create a Design Blueprint with detailed opportunities for strategic and operational gains. Then I lead the process to define OKRs, and helped define a backlog of data products. Furthermore, I participated in the definition and development of the solution to the first prioritized problem, a dashboard with information that would help the management of the legal team.

I worked as an UX Researcher inside one of the biggest digital banks in Brazil, assisting the Tribe responsible for business partnerships and customers' benefits. I worked closely with the Design, Data and Product teams, providing data and insights in order to support business decisions.In this context, I planed, executed, analyzed and presented qualitative and quantitative data in order to define and evaluate business strategy, as well as explore customers' problems and validate solutions. ---------------------------------------------------------------------------------------Atuei como UX Researcher alocado em um dos maiores bancos digitais do Brasil, dedicado à tribo de parcerias e benefícios. Trabalhei em conjunto com o time de Produto, Dados e Design, fornecendo dados e insights para suportar as tomadas de decisão da tribo. Nesse contexto, planejei, executei, analisei e apresentei pesquisas qualitativas e quantitativas, para a definição e avaliação de estratégias de negócio, exploração de problemas e validação de soluções.

São Paulo, São Paulo, Brasil

My job was to conduct Customer Experience research together with UX and Service Designers from beginning to end. From research planning to execution, analysis, presentation and workshop conducting. I lead the planning and execution of research methodologies and established processes for note taking, data organisation and analysis. I took part in research projects for clients like Nubank, Youtube, Johnson & Johnson, The Coca-Cola Company, Porto Seguro and others. I also took part in internal projects to measure workflow in different teams inside Wunderman Thompson, mapping workers pain points and needs, in order to design better work processes. To perform this job I executed several activities including:- In-person and remote ethnography- Focus groups- Benchmarking.- Desk research.- In-depth interviews, contextual inquiries and surveys.- Usability tests- Guerrilla research, shadowing and hidden client.- Diary studies.- Customer experience maps, user flows and walkthroughs, analysing customer's pain points, needs and business opportunities.- Social Listening.- Design and execution of presentations and workshops. - Creation of visual boards and other forms of visualisation for research results.

São Paulo E Região, Brasil

São Paulo E Região, Brasil

My job was to conduct Customer Experience research together with UX and Service Designers from beginning to end. From research planning to execution, analysis, presentation and workshop conducting. I took part in big projects of important clients such as: Vivo, Shell, Cielo and Yamaha.To perform this job I executed several activities including:- Focus groups- Benchmarking.- Desk research.- In-depth interviews, contextual inquiries and surveys.- Usability tests- Guerrilla research, shadowing and hidden client.- Diary studies.- Customer experience maps, user flows and walkthroughs, analysing customer's pain points, needs and business opportunities.- Social Listening.- Design and execution of presentations and workshops.- Creation of visual boards and other forms of visualisation for research results.

Guarulhos

Guarulhos

Pós-Graduação Lato Sensu - Especialização, Mba Em Data Science E Analytics (Esalq)

Especialização no modelo MBA, que cobre temas como Estatística, Programação em R, algoritmos supervisionados e não supervisionados de.

Bacharelado, Social Sciences

Curso com forte base teórica e metodológica em Antropologia e Sociologia, me qualificando para a compreensão de comportamentos e condução.