Coach businesses and content creators on paid media, going viral, having a social media strategy for growth and engagement, content calendar, content coaching, video scripting.Helped brands 2-5x their social media following and engagement.Helped brands generate more revenue via social media ads by increasing LTV and decreasing CPAConsult and coach small businesses, agencies and brands on best practices on paid media and social media for growth and engagement to increase ROI, revenue and engagement by 50%+ over 90 daysAssist in creation and development of social content calendar and ideas, writing engaging copy, development of ads campaigns, landing pages and flowsCoach clients on how to read and understand key metrics such as CPC, CTR, CPA and more to ensure positive revenue and ROI

8+ years of experience in developing, executing growth marketing campaigns for a small business (online and offline campaigns)8+ years of experience in building and growing a brand and social media for a start-up/small businessSkilled in creating engaging content for social media (Facebook, Instagram, TikTok - 8 years)Increased social media organic engagement by over 200%8+ years experience in paid advertisement campaigns, management and analyticsStrong leadership skills (led a team of 3-6 people)Strong client relations skills (over 70%+ client retention rate that translates to clients lifetime value working with the company for a minimum of 1 year)Generated over $2M of revenue in B2C (online and offline) through marketing in the past 3 years Consistently maintained 70%+ profit margins for the business (never at a loss in 8+ years)Knowledgeable in digital marketing tools and platforms such as: Facebook + Instagram ads, Social Media Advertising, Branding, E-mail campaigns, CRM platforms, SEODeveloped digital campaigns (paid and organic) to drive conversions and brand awareness. CPA, CPC, LTV etc.Monitor and adjust campaign performance to achieve desired KPI’s such as: ROI, CTR, CPM, CPA, CPC, CTV, etc. Leverage customer data to optimize ad strategies for ROIWork collaboratively across teams to ensure best performing copy, customer retention strategies to enhance LTV, provide feedback to other teams to ensure maximum ROI

Develop and creating social media campaigns on Facebook, Instagram, TikTok to increase brand awareness and drive e-commerce sales. Develop, manage and create email campaigns using Klaviyo and Shopify to drive sales and nurture clients. Help generate on average 100k in organic ecommerce sales monthly. Increased social media engagement by 3-5x. Develop and manage social media influencer campaigns to drive sales, growth and brand awareness. Developed content and created ideas to bring awareness to the brand digitally. (1m+ impressions monthly)Create social calendars to help the brand maintain consistent social engagement and growth.Be the voice of the brand on all digital platforms as the community manager.Create email automations to ensure a highly engaged email list for conversions.Developed digital campaigns (paid and organic) to drive conversions and brand awareness. CPA, CPC, LTV etc.Monitor and adjust campaign performance to achieve desired KPI’s such as: ROI, CTR, CPM, CPA, CPC, CTV, etc. Leverage customer data to optimize ad strategies for ROIWork collaboratively across teams to ensure best performing copy, customer retention strategies to enhance LTV, provide feedback to other teams to ensure maximum ROI

0-63k followers on TikTok in 4 months in fashion. Curate and create all content from copy, to video, to editing.

Ensured clients were receiving the best possible service and saw revenue winsHelped clients gain $5-10k+ of revenue per monthHelped onboard new clients and coached them through their sales and marketing strategiesRegular check-ins daily/weekly/monthly to ensure milestones are met and clients stayed on trackHelped develop marketing plans for clients and their fitness brandsHelped improve sales and do sales call reviews with clients to improve their closing ratesManaged up to 15 clients at one point as their CSM