We create video content to drive action.​Using data we develop an effective content strategy that creates long term brand equity while maximizing ROI.We specialize in the following content formats:Product Videos, User Generated Testimonials, Social Content, Brand Positioning Videos, Explainer Videos, and more. If you are looking for video to help drive conversions for your brand we would love to connect. Please send more info about your project to info@nektar.media

Cheviot Performance Marketing is a direct response marketing agency managing large ad budgets with a small team of high performers.• Built entire marketing funnels from ad to sale and leads, using proprietary tools to maximize profit.• Primary verticals: Health, E-commerce, Lead Gen, and Finance.• Generated and placed Facebook Pixels, Postbacks, and other Native pixels for campaign optimization.• A/B split-test ad, advertorial pages, and bidding strategies to optimize user acquisition• Trained new media buyers on how to develop campaigns and optimization strategies.

•Analyzed and reported investment related documents for hedge and alternative fund issuers, administrators, and their investors; reconciled investor cash and share activity, while verifying all information. •Conducted transfer agent accounting functions and reviewed completed work for private equity, alternative investment, and dividend reinvestment clients; played a key role in writing/updating procedures.•Drove significant savings while minimizing risk for the company by spearheading efforts to streamline processes to prevent costly errors from occurring; recognized by management for this achievement.•Evaluated performance of other specialists and provided feedback on potential areas of improvement.•Accomplished a 100% fulfillment rate in meeting trade ticket deadlines every month; recognized in manager reviews for this feat. •Ensured all transactions were processed completely, accurately, and expeditiously.•Improved efficiency and overall effectiveness by testing new systems and programs.•Facilitated client conversions and key business improvements through active project team participation.

•Started-up this highly successful apparel company along with one partner; drove consistently increasing revenues after creating a brand, developing a product line, and setting up all operations.•Co-managed all social media, marketing, finances, accounting, athlete sponsorships, and vendor negotiations. With an emphasis on content creation and advertising across various social platforms.•Generated production cost savings on the majority of initial items offered through strategic negotiations with multiple vendors.•Maintained partner status in this lucrative operation after company relocation from Wisconsin to Arizona in 2015 until September 2016.

•Built and indirectly managed a high performing team of 50 personnel; served as the sole HR point person for the company; recruited, interviewed, hired, and trained the most qualified candidates.•Increased productivity while promoting career development by comprehensively evaluating staff performance and advocating key promotions when appropriate; led regular staff meetings.•Optimized the customer experience in a collaborative effort with on-site restaurant managers.•Reduced monthly payroll expenses 25% by leading innovative cost-reduction initiatives and identifying operational flaws through complete analytical reviews of financial reports.•Managed accounts receivable and payable for more than 300 accounts; calculated monthly/quarterly taxes.•Oversaw the financial reporting process; presented results to the Board of Directors.