In 2015, I considered launching a CPG brand. After looking at a few categories, it became obvious the world didn't need more product--it needed more pros who knew how to sell product at scale.So I packaged up all the experience I gained from scaling another brand with my brother (30+ countries, national retail, Ops, Finance, DTC, and Amazon) and launched Genesis.Amazon was a lot simpler then but brands still needed help managing it the right way (maximizing growth while also growing other channels). For the next several years, Genesis supported brands in a number of different ways but the one constant has been helping them navigate the platform that controls 40% of all ecom in the US (Amazon).If you're looking for an Amazon partner who has been where you are and knows how to scale a CPG brand to $40M+ in ARR, please reach out. Outside of Genesis, I'm a husband, a father of 4, and a lover of all things sports (MTB, Tri, and old man flag football to name a few).