I oversee the entire outdoor division at RTP Outdoors, leading product strategy, marketing, customer relationships, and sales. Focused on growth and dealer expansion across the U.S., I’m responsible for ensuring that our Genesis no-till drill and other outdoor products meet the highest standards. Backed by Redexim’s legacy of excellence, RTP Outdoors delivers innovative, reliable equipment for land management and the outdoor industry.

*Manage all operational aspects to include, procurement, collateral marketing, digital marketing campaigns, sales, website development, customer service and technical support for native seed packages and bundles, and e-commerce.*Conduct current and future market research supported by on-site customer visits and associated focus groups.*Source and develop new strategic partnerships, social engagements, and advertising opportunities generating new revenue streams.*Conduct digital campaigns with split testing to target specific customer demographics and ad messages.*Negotiate supplier contracts, decreasing inventory cost while providing our customer base with quality native seed options.*Created new packaging designs, utilizing less expensive and environmentally friendly materials improving production costs.*Developed all promotional campaigns consisting of email marketing of 25,000+ subscribers, Facebook page/group with over 60,000 members, Facebook and Google ad generation through landing pages and sign-ups. *Designed and developed entire company website from the ground up, to its current updated version.

Passionate Conservation Outreach Specialist dedicated to promoting sustainable land management and the preservation of our natural resources. With a focus on conservation easements and land protection, I engage and collaborate with private landowners to champion ecological restoration and wildlife habitat projects.🔹 Landowner Engagement: Building strong relationships with landowners through informative sessions, workshops, and personalized meetings to highlight the benefits of conservation programs.🔹 Educational Resources & Marketing: Developing tailored educational materials and dynamic marketing campaigns to effectively communicate conservation principles and increase participation in conservation and volunteer initiatives.🔹 Program Advocacy: Promoting available conservation programs, grants, and incentives, and assisting landowners in navigating application processes to secure funding for their projects.🔹 Partnership Building: Collaborating with local conservation organizations, government agencies, and community groups to enhance outreach efforts and create joint initiatives that benefit both landowners and the broader community.🔹 Technical Assistance: Providing expert guidance on sustainable land management practices and habitat restoration, connecting landowners with the resources and expertise needed to tackle specific conservation challenges.🔹 Data Collection & Reporting: Maintaining detailed records of outreach activities and program participation, and creating compelling reports that showcase the impact of our conservation and volunteer programs.Committed to responsible stewardship and the lasting preservation of our natural landscapes, I strive to inspire and empower others to plant their legacy in the great outdoors.

In my tenure at ACME as Marketing, Brand, and Communications Manager, I oversee internal and external communications and public relations, social media platforms, website, content creation, graphic and marketing materials, video production, photos, and more. In addition to that, I oversee and coordinate any and all events, team-building exercises, banquets, lunches, etc. I've streamlined processes for a more efficient workflow, redesigned the website, created and oversee a company radio station, and instituted multiple campaigns to showcase our community involvement. All of which have increased team morale and contributed to our continued success.

*Managed social media platforms, social media marketing, market research studies, advertising campaigns, digital marketing, SEO optimization, and website development updates.*Coordinated social events and tradeshows including procuring the venue, managing graphics, design layout, booth set up, and develop strategic partnerships for all events.*Established and executed traditional and non-traditional lead generation, advertising campaigns, updated lifestyle branding, social media advertising data collection, and website growth through development of online sales. *Directed all content development to include video and photo production, editing, podcasting, virtual reality, app development, CRM development, and educational/training programs.*Managed and trained sales specialists on updated content for sales generation, pushing brand forward techniques and guidance to develop new revenue streams.*Developed annual budgeting for advertising/marketing; predominately used for online marketing.

*Designed, developed and maintained the company’s website content management system and search engine optimization strategy resulting in increased website traffic with improved page ranking in various search engines. *Developed creative briefs and direction for all public-facing advertising, including print, graphic design for ads, digital and video assets.*Authored scripted ads for radio and television advertising bringing awareness to the retail locations available to customers. *Built robust brand awareness campaigns throughout tradeshows, conferences and speaking engagements.*Partnered with sales and overseas development teams on competitive landscapes and features and benefits for successful product launches including marketing communications. *Managed 6-figure advertising budget with a heavy focus (70%) on digital pay-per-click (PPC) ads with Google, Facebook, & YouTube

A premier marketing consulting company specializing in combat sports like MMA, boxing, & pro wrestling. We were responsible for social media campaigns, PPC advertising, event coordination, video production, live streaming, traditional advertising, business development, sponsorships, negotiations, & website development. We also had the unique opportunity to develop our video production (specifically live switching/broadcast production) & distribution skill sets. Notables:EVANDER 2.0Evander 2.0 was a live-stream, dynamically switched broadcast and production of the life of 5x World Heavyweight Boxing Champion Evander Holyfield. Our cameras followed Evander from the time he woke up until the time he went to bed. The difference between 'life streaming' (single camera, un-switched, low production) and Evander 2.0 is our live, HD, multi-camera, switched view into Evander's daily life, which includes guests, friends, and commentary. With our one-of-a-kind distribution network and technology partners, we put Evander 2.0 among the cutting edge in video broadcast and production in the United States. To date, Caged Marketing's production of Evander 2.0 has been the only broadcasted event of its kind in the US. PENNANT SPORTS NETWORK, Game On. Developing the idea over several years, as technology finally caught up with the concept, we were able to bring PSN to life. Using proven methods in an unproven way, PSN was developed as a combination of several successful video production and broadcast companies that exist today. However, when they stopped, PSN took off. First with radio, followed by video of live & rebroadcasted sporting events.UNDISCLOSED RETAILERA chain of local stores broke the $100m annual gross sales milestone. When we took on this client, they had a goal to reach $100m by 2020, and we were able to help them achieve this goal in 2016 after working with us for three years.Other developed notables:Go Fight LiveFight Ad NetRespect Is Earned MMA

FightAdNet is an MMA & Combat Sports Advertising Network with a simple concept. Advertisers wanting to showcase their services/products to MMA fans & the MMA industry, can post their ads on our publishers' MMA & Combat Sports related websites. Advertisers pay a fee to have their ads shown on websites and Publishers receive payments for showing ads. It's that simple. Advertisers can take advantage of posting ads in any of the following ways: VideoTextBannerLinkSMSEmailNewsletters

RIE MMA was established by a close personal friend in Dec 2008. I was asked to join the marketing division of RIE and quickly became the online marketing director. Shortly after, I was promoted to Matchmaker for the MMA league, as well as the CMO or Chief Marketing Officer.RIE provided exciting professional sports entertainment for hardcore MMA enthusiasts while maintaining a family-friendly environment with strong role models and general sports fan appeal. Created to become the premier feeder league to the “Majors”, RIE showcased promising up and coming fighters, as well as those making their way back to the top, to a nationwide audience with the purpose of gaining exposure to further their careers.

I worked with GFL to establish the best source for combat sports videos, including Boxing, MMA and Wrestling. GFL is among the world leaders in the industry already and through active marketing campaigns and constantly improving viewer experience, GFL will no doubt lead the group.