Develop comprehensive media plans and strategies for both existing clients and new business development.Successfully pitch to and onboard new clients, expanding the client portfolio for the organisation.Lead and manage a cluster of clients, ensuring seamless communication and client satisfaction.Oversee a monthly budget of nearly 3 crores.Manage and mentor a team of 8 professionals, ensuring their productivity and growth.Conduct in-depth PNL analysis to evaluate company’s… Show more Develop comprehensive media plans and strategies for both existing clients and new business development.Successfully pitch to and onboard new clients, expanding the client portfolio for the organisation.Lead and manage a cluster of clients, ensuring seamless communication and client satisfaction.Oversee a monthly budget of nearly 3 crores.Manage and mentor a team of 8 professionals, ensuring their productivity and growth.Conduct in-depth PNL analysis to evaluate company’s ROI.Planned and execute weather-specific advertising campaigns for Catch.Utilize Nielsen as a tracking tool to monitor and assess publisher performance against targets.Execute media buying with a focus on cost-effective negotiations and securing optimal placements.Implement revenue-sharing affiliate campaigns for performance driven clients, boosting revenue.Utilize paid tools such as SimilarWeb and SEMrush to conduct precise market research and gain a competitive edge.Continually analyze and refine campaigns based on key performance metrics, ensuring effective results.Foster strong client relationships, ensuring alignment with client objectives and satisfaction.Stay updated with industry trends, algorithm changes, and emerging technologies to adapt strategies accordingly. Show less

Collaborated with multiple clients to strategize and execute highly effective paid campaigns, ensuring the satisfaction of diverse client needs.Utilized BigSpy and Ahrefs as paid tools to precisely target audiences and gain valuable insights into competitors' advertising strategies.Managed a team of 5 paid media professionals, ensuring seamless coordination and optimized campaign execution.Developed and maintained a budget tracker sheet to facilitate smooth budget… Show more Collaborated with multiple clients to strategize and execute highly effective paid campaigns, ensuring the satisfaction of diverse client needs.Utilized BigSpy and Ahrefs as paid tools to precisely target audiences and gain valuable insights into competitors' advertising strategies.Managed a team of 5 paid media professionals, ensuring seamless coordination and optimized campaign execution.Developed and maintained a budget tracker sheet to facilitate smooth budget allocation.Created comprehensive media plans and executed strategies to meet client objectives and deliver desired results.Proficiently managed clients' advertising campaigns on Google Ads, Facebook Ads, and LinkedIn Ads, consistently achieving client goals.Meticulously planned and organized landing page content to drive successful lead generation campaigns with high conversion rates.Conducted in-depth research and analysis of competitors' advertising campaigns, identifying opportunities and optimizing campaign strategies.Systematically measured and optimized the performance of all campaigns, enhancing overall campaign effectiveness. Show less

Measuring and reporting on the performance of all campaigns. Create Media Plan and execute the budget on various platforms for the client. Managed several clients for Google ads, Facebook ads & Twitter ads. Analyzed competitor’s data and investigated new growth opportunities. Setting up of performance trackers to measure performance on GTM, Google Analytics, Search console. Research and analysis of advertising campaigns of competitors. Planned and organized landing… Show more Measuring and reporting on the performance of all campaigns. Create Media Plan and execute the budget on various platforms for the client. Managed several clients for Google ads, Facebook ads & Twitter ads. Analyzed competitor’s data and investigated new growth opportunities. Setting up of performance trackers to measure performance on GTM, Google Analytics, Search console. Research and analysis of advertising campaigns of competitors. Planned and organized landing page content for lead generation campaign Set up social media Calendar for clients. Created tracker for Budget Optimization. Created paid media plans & executed. Show less

I have freelanced in various industries, including healthcare, educational centers, salons, manufacturers, retailers, etc.