Leading the Enablement team in the Netherlands.The Enablement team is responsible for the roll out, support, and customization of Omni and is the primary point of contact for all Annalect clients and OMG stakeholders. Enablement also covers client related projects around data infrastructure (with capabilities like Cloud, tagging, consent and 1PD).

- Leading development of data strategies for OmnicomMediaGroup clients and beyond (e.g., L'Oréal, McDonald's, Renault).- Responsible for marketing activities for Annalect NL. Raising awareness for our brand with (online) marketing and PR.

Working at the intersection of media and creativity, helping ambitious brands create and influence popular culture. Responsible for content formats, partnerships and social content development. Creating music documentaries (for Levi's), music videos (for McDonald's), influencer collaborations (for Doritos) and offline events (for HP).As a Strategy Director my role was to lead development of effective content strategies for all DRUM NL clients. Also, strong focus on pitches and other new… Show more Working at the intersection of media and creativity, helping ambitious brands create and influence popular culture. Responsible for content formats, partnerships and social content development. Creating music documentaries (for Levi's), music videos (for McDonald's), influencer collaborations (for Doritos) and offline events (for HP).As a Strategy Director my role was to lead development of effective content strategies for all DRUM NL clients. Also, strong focus on pitches and other new business opportunities. Show less

Developing social media strategies for all my business units clients providing inputs and recommendations from performance and branding learnings and competitive best practice in culture and category. Also responsible for KPI/ objectives setting and measurement reporting.Creating guidelines for way of working within the social team and responsible for team knowledge on different subjects like platform and technical skills and creative best practices. Lead influencer content planning and… Show more Developing social media strategies for all my business units clients providing inputs and recommendations from performance and branding learnings and competitive best practice in culture and category. Also responsible for KPI/ objectives setting and measurement reporting.Creating guidelines for way of working within the social team and responsible for team knowledge on different subjects like platform and technical skills and creative best practices. Lead influencer content planning and collaboration with external parties. Show less

Drive paid social advertising & Content marketing for a wide variety of clients (McDonald's, PepsiCo, easyJet, Bacardi and Levi's). Consulting on content- and advertising strategy with a strong focus on influencer marketing.Coordinate with third-party partners to launch sponsorship, seasonal and influencer campaigns.Pioneer new ideas/ practices across clients/ internally.Develop and nurture relationships with (platform) partners (Snapchat, Facebook, Twitter, Divimove, RTL, Adfactor,… Show more Drive paid social advertising & Content marketing for a wide variety of clients (McDonald's, PepsiCo, easyJet, Bacardi and Levi's). Consulting on content- and advertising strategy with a strong focus on influencer marketing.Coordinate with third-party partners to launch sponsorship, seasonal and influencer campaigns.Pioneer new ideas/ practices across clients/ internally.Develop and nurture relationships with (platform) partners (Snapchat, Facebook, Twitter, Divimove, RTL, Adfactor, etc.)Delegate and educate social executives who implement and optimize campaigns. Analysis of social advertising tools + consulting different clients on this. Show less

Managing and working on social advertising strategies/campaigns & content marketing across multiple clients; from FMCG's like PepsiCo to travel- and beautycompanies like easyJet and Estee Lauder.Guiding clients through social advertising opportunities.Pitching social advertising ideas to clients and delivering presentations.Developing detailed social advertising media plans with a good understanding of the social landscape and the role of native advertising within the mediamix.

Drive online video advertising (planning, optimizations & reporting) for all Omnicom Media Group clients within the Netherlands.Develop relationships and PMP deals with platform partners (Smartclip, RTL, YouTube etc.).Working within the programmatic team being also responsible for display advertising on some accounts.Hands-on experience with RTB/DSP technology.

While attending the University of Amsterdam in Communication Sciences, I wrote for www.modernehippies.nl about new hotspots in Amsterdam, culture, travel and food. Moderne Hippies was an online magazine about mindset, culture, fair fashion, food and travel.

Within the Veghels Buiten project I was responsible for all social media; creating content and advertising. This was a parttime job which fitted perfect alongside the master Communications I was applying by then.

As a Community Manager, I worked on improving both the internal and external communication of ProudMom. I was responsible for all social media, the content for the ProudMom Community and the monthly newsletter. To improve the quality of the content, I controlled a group of enthusiastic bloggers for the Community.

As a communication assistant / junior communication advisor I was responsible for communication tasks such as: management and further development of various websites; management and development of social media; taking care of quarterly newsletters; providing acquisition material and brochures; house style management; coordination advertising and other publicity; support with organizing events and compiling mailings. In addition to communication-related activities, I supported the agency… Show more As a communication assistant / junior communication advisor I was responsible for communication tasks such as: management and further development of various websites; management and development of social media; taking care of quarterly newsletters; providing acquisition material and brochures; house style management; coordination advertising and other publicity; support with organizing events and compiling mailings. In addition to communication-related activities, I supported the agency with general tasks and was occasionally available for external clients to do smaller communication projects. Show less