Lisa Rhee, Phd Email & Phone Number

Columbus, Ohio, United States

- Spearheaded a Facebook/Meta funded research grant of $99,341, delving into the psychological variations in perceptions and actions toward online hate content- Designed and implemented a mock social media feed to capture naturalistic social media behaviors- Orchestrated an intricate 18-month, multi-phase research initiative in collaboration with three professors from different universities in the US and Germany- Engineered a robust database on real-world hateful posts toward racial groups using Synthesio, a social media analytics platform

Columbus, Ohio, United States

- Executed a multi-phase project that encompasses GPS sensing, digital logging, experience sampling, and online surveys to understand the psychological implications of mobile technology and daily mobility- Orchestrated an experience sampling study with 658 respondents over an intensive 8-month period while working with cross-disciplinary research teams in the US and Taiwan- Managed and dissected a voluminous dataset with 30 million smartphone logs via R to unearth daily patterns of social media app usage

Columbus, Ohio, United States

- Administered 11 undergraduate courses over 6 years- Meticulously graded student discussion posts, assignments, exams, and collaborative group projects, guaranteeing timely feedback and nurturing academic growth- Showcased exceptional teaching prowess by expertly guiding weekly lab sections and delivering as a guest lecturer, adeptly communicating complex concepts with clarity and enthusiasm- Championed student success through steadfast dedication, hosting approachable weekly office hours to provide invaluable guidance and supportAdvertising & Society: Fall ’17 & Summer ’18 & Spring ‘20Industry Research Methods: Fall ‘18Communication in Society: Spring ‘18History of Communication: Spring ‘19Communication & Decision-Making: Fall ‘20Introduction to Organizational Communication: Spring ‘20Social Media: Spring ‘21

Columbus, Ohio, United States

- Coordinated a substantial Facebook/Meta funded research grant of $28,400 to investigate the perceptions of WhatsApp and misinformation across the United States, Singapore, and Turkey (N = 3,664)- Innovated the design and validation of cutting-edge self-report measures - Recruited 619 participants through Amazon’s Mechanical Turk and a large university to complete an online survey on Qualtrics while collaborating with three scholars across disciplines across the United States

Columbus, Ohio, United States

Deployed social listening tools via Synthesio to construct a comprehensive report for CPD, scrutinizing perceptions of CPD's management of BLM protests in 2020 on social media

California, United States

Conducted moderated semi-structured interviews with TikTok creators to understand creators' process and feature needs when creating dubbed contentAssessed users' sentiments about connecting with their off-app friends on TikTok by conducting an online survey with approximately 900 US usersDesigned and launched an online experimental survey via Qualtrics to determine if TikTok appeals to and meets the needs of Spanish Language users and non-usersCollaborated with cross-functional teams on multiple projects and participated in all facets of research, including research planning, meetings, material creation, interview moderation, analysis, and presentation

Yeongdeungpo-Gu, Seoul, Korea

Orchestrated a meticulous examination of the company's marketing performance, formulating inventive strategies to elevate the brand’s market positioning

Mapo-Gu, Seoul, Korea

Championed an exhaustive analysis of the brand’s competitive landscape, dynamically influencing the strategic design layout of its online platform

Doctor Of Philosophy - Phd, Communication, General

Master'S Degree, Communication, General

Bachelor'S Degree, Communication And Media Studies

Activities and Societies: NUAsian Magazine, ReFresh Dance Crew, AfterParty Dance Team, A-Nu-Bhav Bollywood Dance Team, Kasa Presents Exec.