I help business owners and brands to differentiate themselves from their competition.The 20 years in the advertising industry gave me the guideline:If you have a company, you have a brand and then you have a purpose.If today you are not clearly communicating that purpose to your internal team, your advertising agency or your department. of marketing, you are wasting your investment and the opportunity to position yourself as a different alternative.Your brand is unique, my North Axis program helps you build a communication strategy focused on your best customers.✅ WHY DOES IT WORK? Because together we build a solid communication strategy based on your essence.“I am not going to sell you an idea, we are going to discover it and shield it together”.+ Align the heads of directors to communicate assertively.+ Make it easier for your customers to buy from you.+ Escape from the price war by differentiating your product or service.✅ MY NORTH AXIS PROGRAM is helping different industries, B2B and B2C, to communicate the value of their company.✅ MY CLIENTS ARE ENTREPRENEURS AND MANAGERS who are in this situation:+ They do not project the full value of their brand.+ They invest in differentiating themselves, but they can't get out of the price war.+ They do not know how to communicate to their ADVERTISING AGENCY what they need.+ They continually change their communication concept, wearing down their positioning.North Axis gives you, your teams and your agency an approach manual, to maintain a powerful communication strategy, as Apple, Nike or Starbucks do, standing out for the emotion and value they offer.Clients who have trusted my work:Volvo Trucks, Mack trucks, Interlub Group, Bud Light Chelada USA, Banco de Alimentos Guadalajara, Kellogg´s, Lechera Sello Rojo, Cruz Roja Mexicana, Sirloin Stockade, Gobierno del Estado de Jalisco, Muebles América, Viu, Placencia muebles, Dulces de la Rosa, C&A, Volkswagen, Concesionarias Ford, Concesionarias Nissan, Networkmarketing Klöb, Tierra y Armonía, Campo Real, El Campestre, Altea, Blue residencial, Cantabria, Los Tréboles, Vista Sur, Lubricantes Akron, Marca Destino Puerto Vallarta, Sedeco, Seminis, Monsanto, Univa, Plaza del Sol, Yuri Zatarain, Dulces Montes, Aceite Canoil, Chocolate Ibarra, Tec Italy, Cryo-Cell, Laboratorios Sophia, Intermoda, HP enterprises, HP inc, Etxea Arquitectos, Gobierno del Edo. de Nayarit .