C2C Platform is a global green coffee trade enabler that facilitates direct trade between coffee farmers and buyers worldwide.

Naseba Capital works on private placement/fundraising across multiple industries and asset classes, in the Middle East and Asia.Started as an analyst identifying buy-side mandates profiling investors across the MENASA region.Established and maintained strong relationships with top executives at major investment banks, family offices, private equity firms, venture capital firms, sovereign wealth funds, boutique investment houses, and government investment promotion agencies.Later, as an associate, I was involved in the business development of sell-side clients, responsible for the investment strategy and value growth of our portfolio companies, deeply involved in all operations. I was eventually made accountable for a USD 2m dollar business unit sourcing global clients and promoting them in the GCC and China.Organized and delivered boutique roadshow services and niche capital raising initiatives; maintaining the database of Institutional/HNWI investors in the GCC & ASIA.Mentor and lead a team of four associates and analysts on all aspects of investment management operation.Lastly, as a Senior Manager, I led select private placement assignments for clients globally, managing discretionary and advisory mandates for both international and domestic investors with a transaction value in the range of USD 20 – 80m and for funds above USD 100m fund size.Summary of responsibilities:• Deal sourcing and business development• Evaluation and screening covering business model, market opportunity and competitive analysis• Pitch deck and teaser/factsheet preparation• Building investor target lists and executing the outreach• Developing industry or client specific marketing strategy and campaigns• Valuation (DCF and VC methods) and capital structure analysis• Three statement financial modelling• Organizing capital raising roadshows and follow-up• Data room preparation• Term sheet negotiations

The role comprised of Optimizing event database with the Sybase DBMS (Database Management System), Verified and analyzed data from various trade conferences such as Arab health, GITEX, and GETEX for the major international trade promotion organizations (TPO). Responsibilities included event coordination, database management, and reporting.

Employed by the leading Telecommunication company in the Middle East, trained under industry experts and managed an enviable client list. Prepared action plans and identified a specific target market and achieved Sales goals within limited schedule. Consulted, marketed and traded VeriFone devices to SMEs’ within the retail sector in the emirate.

Managed territory sales accounts, role comprised of being in charge of prospecting, signing contracts with new agents, Business development through the acquisition of new accounts in new locations. Providing all departments with the right information in due time (credit, sales support team. Successfully acquired 50 new accounts within 3 months in the northern territory of U.A.E