• Executed creative strategy leading 6-person team with $250K annual budget; sourced market-driven projects and developed 60+ pitch decks and 30+ sizzle reels annually, driving concepts through to funding• Established partnerships with A-list talent, leading brands, and high-value IP to package premium series ($3M-$8M budgets); oversaw 15+ episodes across new shows annually with direct revenue reporting to CCO/President• Spearheaded Netflix Top 10 debut within 48 hours and Peabody/NAACP Awards by securing Bloomsbury Publishing rights for 'High on the Hog,' advancing streamer's Strong Black Lead initiative• Launched Lionsgate Sound division with 'Scamanda' (16M+ downloads, #1 Apple Podcast 2023, Webby Award winner); architected podcast-to-TV adaptation pipeline, securing Hulu/ABC News deal• Conceptualized Power Slap league with UFC CEO Dana White, generating $3M+ per event through ticket sales, merchandise, and Rumble.com; achieved 136M viral views in 30 days, engaging emerging digital audience• Structured $5M co-financing partnership with Red Bull, leading feasibility assessment and distribution strategy; pioneered risk mitigation framework with $100K kill fee for global expedition sponsorship• Created Discovery+'s 'Dodgeball Thunderdome' and ABC's 'Ultimate Surfer,' leveraging venues (13-acre course, surf ranch) and partnerships (David Dobrik, World Surf League) to bring niche content to mainstream audiences• Distributed 'Wicked Tuna' FAST channel on Roku, implementing programmatic ad optimization across 320+ episode catalog to expand viewership and engage new audience segments

• Initiated first-ever sports betting rights deal between MGM Resorts and Alliance of American Football (AAF), pioneering real-time betting technology in emerging market• Orchestrated Nickelodeon-NFL Super Bowl brand integration for 'Superstar Slime Showdown,' uniting Nick Cannon and JoJo Siwa with NFL talent to capture a new revenue stream in family entertainment• Implemented ESPN partnership featuring '30 for 30: This Was The XFL' while driving 50% viewership growth for 'Rooster & Butch' through strategic network repositioning from CNBC to A&E, securing $750K in additional production funding

• Drove 500K viewers per episode and 300K social followers for E!’s 'Rich Kids of Beverly Hills' Season 1; leveraged success to develop market-tested pilots and expand franchise, resulting in successful spin-off 'EJNYC'• Secured NBC primetime adaptation of ITV UK's hit variety show as 'Best Time Ever with Neil Patrick Harris' while establishing strategic Food Network partnership with Yelp.com to launch 'Help My Yelp' series

• Managed strategic marketing campaigns for Spike Video Game Awards across gaming platforms (Xbox, PlayStation, Twitch), combining digital audience outreach with real-time engagement • Contributed to SEO-optimized content strategy for network tentpole shows, creating multimedia bonus content for 'Ink Master' and 'Scrubbing In' to boost digital engagement

• Coordinated content distribution and marketing strategies across 6 global territories (APAC, ANZ, EU, UK, LATAM, MENA), launching 'Pop of Culture' promotional campaign to optimize international ratings • Assisted luxury brand partnerships (Chanel, L'Oréal) for E! News' global Olympics coverage while managing data-driven NBCUniversal-Hearst joint venture rollout, rebranding from Style to Esquire Network

Fox Television Studios (Market Research) • Universal Content Productions (Scripted Development) • Oxygen Television Network (Unscripted Development) • Jerry Bruckheimer Films (Film Development) • Station 3 Management (Talent Management) • Pittsburgh Film Office (Production Assistant) • TriArts (Stage Production) • Radio Disney (Live Production)