Analysing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies. Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand.Choosing in accordance with the other departments which Metrics/KPIs (Key Performance Indicators) to focus on.- Bringing traditional and creative ideas how to grow those KPIs.- A/B testing those ideas.- Analyzing the… Show more Analysing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies. Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand.Choosing in accordance with the other departments which Metrics/KPIs (Key Performance Indicators) to focus on.- Bringing traditional and creative ideas how to grow those KPIs.- A/B testing those ideas.- Analyzing the data and users’ feedback.- Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.- Driving traffic to your website, landing pages, social media, apps…- Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses.- Working on a lean startup process.- Working with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral - Revenue)- Prioritizing growth channels.- Optimizing channels in order to always improve the performance of ones business.- Scaling and Automating the growth processes.- Knowledgeable about referral marketing and being able to create viral growth. Show less

I have built an extensive background across the areas of computer science, marketing, and tourism.As a Global Marketing Coordinator with BMG, I facilitates projects across emerging markets such as India and China, where I am in charge of client and partner communications as well as database management and market research.

Under the Digital Marketing Team, Oversee the entire process of SEO and SMM and gained experience in complete Digital Marketing (with all major search Engines).