Nancy Gonzalez Email & Phone Number

New York, Ny, Us

• Expand understanding of the optimization opportunities available across priority DSPs by collaborating with Sony local and global teams. • Work with the local teams to discover and develop innovative and effective optimization strategies by testing and understanding how to maximize reach, engagement and music consumption. • Work closely with Sales and digital marketing teams to provide recommendations and support for regional artist initiatives based on best practices. • Provide insight and learnings to all relevant stakeholders, helping foster an increased awareness of best and worst practices. • Coordinate digital initiatives with all internal departments to maximize utilization of all available tools.• Work with Ops/GDB to understand optimization opportunities for new and emerging devices. • Track results, develop insights and actionable learnings for regional optimization initiatives.• Spot digital trends, understand new technologies and social media behavior and align these with business objectives to create new and innovative opportunities and solutions.

Burbank, Ca, Us

Developed creative strategies & supported cross-promotion multi-platform campaigns (console, mobile & OTT) for various IPs from WBG, such as Mortal Kombat, Injustice 2, Gotham Nights & Hogwarts Legacy, to increase DAU and revenue.Core team member for Hogwarts Legacy's global launch resulted in the most successful launch in gaming history––with over 12MM copies sold in the first two weeks of launch.Collaborated with creative teams to develop compelling UA Ads to increase the DAU & downloads for the different DSP platforms (Facebook, Google, Snapchat & Tiktok).Point of contact for relationship development with licensors and brand product marketing team for all IPs for WBG. Measured campaign performance to provide actionable insights and recommendations for optimization.

Executed and measured influencer and digital campaigns for music, beauty & entertainment brands.Responsible for the creative planning for the launch strategy of multiple Latinx artists such as Tico El Imigrante, Coast City, and Adso Alejandro.Nurtured relationships between music producers, managers, and labels from the Latinx and USH music industries. Collaborated in the multi-platform launch strategy for Adso Alejandro's single "Como Si Nada" & the Remix featuring Micro TDH. These efforts resulted in over 143MM views on YouTube.

Chicago, Illinois, Us

I provide marketing consulting to their portfolio companies.

Miami, Florida, Us

Miami, Fl, Us

Managed and optimized all O&O YouTube channels and the ones partnered with MCN Radarpix, including Latinx, USH, and Europe. This market represented a profit of 1% of YouTube's total revenue for 2017.Managed the optimization of new content acquisition of Radarpix, increasing the content inventory for its CDMX & Mexican-American markets.Led the Radarpix team to become an official YouTube Business Certified Network. Executed the research and testing tools for content automation, such as Facebook Business Manager, Sprout, Later, Hootsuite & Buffer.

Los Angeles, Ca, Us

Managed and optimized all O&O YouTube channels and the ones partnered with MCN Radarpix, including Latinx, USH, and Europe. This market represented a profit of 1% of YouTube's total revenue for 2017.Managed the growth of "Pongalo Inc" brand social media footprint with an organic growth of 50K followers.Managed the optimization of new content acquisition of Radarpix, increasing the content inventory for its CDMX & Mexican-American markets.Led the Radarpix team to become an official YouTube Business Certified Network. Executed the research and testing tools for content automation, such as Facebook Business Manager, Sprout, Later, Hootsuite & Buffer.

Developed and executed marketing strategies to increase sales and revenue for Angostura Media.Collaborated with the creative team on Angostura Media's branding refresh & relaunch.Created partnerships between Angostura Media and international chambers of commerce, opening new business opportunities for local and international markets. Analyzed the competitive landscape to propose new strategies & explore ways to optimize services to increase revenue.

Caracas, Distrito Capital, Ve

Organized Venezuela's most important business events: World Business Forum New York, Think Venezuela, Happiness Venezuela, Inspire Venezuela & Leadership Venezuela. Events that added value and credibility to the development of Group Delos as a brand.Collaborated with Juan Andres Cisneros from Cisneros Group on bringing professor Tal Ben-Shahar, teacher of the most popular course in Harvard's history, Positive Psychology, as the main speaker for Happiness Venezuela.Planned and executed tactics to implement ideas that would optimize costs and obtain benefits in the short-medium term.Nurtured relationships with different C-Level executives and decision-maker stakeholders.

Caracas, Distrito Capital, Ve

Head of Corporate Sales, handling negotiations with customers and suppliers, organization and logistics of events developed by the company, control and monitoring of guidelines meetings, appointments with sponsors as well as development of the close of business, launching new products. Marketing and advertising sales of ManagemenTV channel - WOBI

New York, Ny, Us

Managed the analysis reports for the efficiency of brands such as Splenda, Nivea, and McDonald's for the Latam market.Oversaw all media campaigns & created reports to the media distribution channels.Collected and analyzed AGB - AC Nielsen data to deliver updated reports to brand stakeholders.

Leverkusen, North Rhine-Westphalia, De

Bayer Dermatology line Product Manager's right hand. Controlled & managed all product lines across the board. Coordinated the brand's presence in seminars & conferences, which amplified brand awareness in the pharma industry.Handled negotiations for promotional material purchases for the sales force.Managed the advertising budget of all product lines and reported directly to the finance department.

Senior University Technician, Advertising & Media

Administration, Business