• Developed and executed targeted digital ad campaigns.• Implemented A/B testing strategies leading to a 25% improvement in ad engagement metrics and ROI.• Analysed data insights to optimise ad spend allocation• Successfully led product lunches in collaboration with brands• Successfully led the launch of TennisGear Loyalty Rewards Program in 2022. • Customer Journey Mapping and set up post purchase automations.• Analysed Data and advised on product pricing• Created specialised dashboards to assist data analysis• Led Marketing Projects from planning to execution• Designed weekly EDM Campaigns which generated Click Rate of 6% and Open Rate of 39% on average• Website and search engine optimisation through GA4• Setting up of UTM Trackers for data integrity • Graphic Design for social media posts, stories and reels• Client Relationship Management & Growth• Strategic Account Planning & Execution• Performance Analysis & Reporting

• Spearheaded strategic communication strategies for school programs, State Tennis events, and international tournaments (ITF/WTF/ATP), resulting in increased participation and brand recognition.• Contributed significantly to business growth and development by formulating and executing effective marketing objectives, policies, and programs.• Facilitated decision-making for the executive team by preparing and presenting comprehensive management reports.• Designed and implemented innovative business and marketing strategies that positively impacted the organization's bottom line.• Streamlined operations by introducing a "systems-based approach" and standard operating procedures, enhancing overall efficiency.• Successfully developed and executed a comprehensive maintenance plan for TennisGear Centres, ensuring top-notch facilities for players and customers.• Implemented problem-solving techniques, leading to improved operational efficiency and increased participation rates.• Orchestrated and coordinated a well-planned calendar of events, encompassing Coaching Programs, Tennis Brisbane Fixture Program, Tournaments, and Tennis Queensland initiatives.• Fostered strong relationships with diverse stakeholders, ensuring seamless collaboration and alignment of objectives.• Established robust procedures for the recruitment and grading of new players, resulting in a talented and skilled pool of athletes.• Demonstrated leadership in recruitment and training processes, ensuring a highly skilled and motivated team.• Contributed significantly to the organization's future success by actively participating in the preparation of business and marketing plans.

• Conducted market research to identify emerging trends and recommended product assortment adjustments resulting in a 12% boost in revenue.• Analyzed customer feedback to refine product displays, leading to a 10% increase in sales conversion rate.• Collaborated with marketing team to develop engaging social media content resulting in a 20% growth in online followers.• Implemented innovative visual merchandising strategies to increase foot traffic by 15%.

• Implement after-sales service strategies to ensure customer satisfaction and retention. • Forecast demand and plan inventory replenishment to meet customer needs and prevent overstock situations.• Analyse POS data to identify sales trends and customer preferences, enabling data-driven business decisions.• Develop and implement standard operating procedures (SOPs) to streamline workflows and enhance operational efficiency.• Monitor and evaluate the performance of marketing campaigns, adjusting strategies as needed to achieve desired outcomes.

• Conducted comprehensive market research and analysis, leading to the identification of new growth opportunities• Advised senior management on innovative restructuring strategies, aligning organizational goals with market demands and enhancing competitive positioning.• Conducted SWOT Analysis• Developed and implemented tailored change management strategies to enhance employee engagement and commitment to organisational identity transformation.• Led comprehensive cultural assessments to identify gaps and opportunities, paving the way for a more inclusive and adaptable work environment.

- Research and data analysis of India’s foreign policies regarding its economic and social environment.- Administrative and logistics management: Helped conduct the YFFP seminar in Assam on the 19th of Feb 2015.

Media relations and press invites- Interacted with different media personnel and keep them updated on events relating to the NEMUN.- Handled Press invites.Administration and Logistics- Organized the first ever Model United Nation in the state of Nagaland, India. Collaborated with different parties involved in order to arrange transportation and accommodation for the delegates arriving from the different regions of North East India.Content Writer - One of the founding members of the “Pinnacle Times”, official newsletter of the NEMUN

Client management- Managed the athletes in the roster and looked after their well-being.Digital Marketing- Build marketing campaigns by analyzing and understanding the needs of the audience.- Helped establish strong rapport with clients.- The Facebook page now boasts with 71,000 subscribers.Brand Management and Engagement- Strategical interaction with the winners of monthly competitions that allowed the audience to be a part of the company. This initiation gave way in building a loyal fan base for the company.- Creation of Wikipedia profiles for the athletes under the company's roster.- Website updates.Media communications- Middleman in the information channel between the firm and its partners.

Data Analysis - High volume data entry for each specific regions of the country. Processed all the data gathered before being passed on to the Directors.- Collected and captured data provided by schools’ nationwide and produced graphical and statistical reports to be presented to the National Director. - Resulted in higher efficiency of the company and helped achieve its objectives.Received professional recognition for the Statistical Data Analysis from the National Director.Part of a 9-member team that helped host the organisation’s Golden Jubilee at the British Council, New Delhi.