Global Lead|Sales Director : Account Management & Revenue Partnerships
Current- P&L Management: Successful and proud owner of book of business driving Ad dollars worth $25Mn ARR year on year overseeing the profitability metrics and mitigating losses.
- Account Management: Leading a team of Account Managers responsible to consistently upscale the Ad revenue for full funnel ad campaigns via up-selling and cross-selling practices for over 100+ Advertisers. Continuously.
- Go-To Market Initiatives: Ideated, built & implemented GTM levers and expansion approaches, for monetising international markets in SEA, EU and LATAM regions from scratch, clocking Ad revenue growth @ $12Mn ARR while.
- BD, Demand Partnerships & Revenue Generation: Revamped and led the growth of our entire 3P Agency Business, accounting for 50% of our weighted monthly Ad dollars. Initiated and executed strategic joint business plans.
- People Management: Built frameworks and processes to increase the efficiency and output of the GTM and Ad ops team. Incepted several best practices by iterating and improving on play-books, internal tools & resources.
- Data Analytics & Optimisation: Plan & Perform A/B tests & experiments using creatives, content copies & user segmentation cohorts to improve CTRs through optimisation levers. Segment users, based on various parameters.
Nov 2021 - Present
