Apac And Mea Lead : Head Of Business Strategy And Demand
Uniscale Tech
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Nikhil Manchanda Email & Phone Number
APAC and MEA Lead : Head of Business Strategy and Demand
at
Uniscale Tech
1 work email found
@paytm.com
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
APAC and MEA Lead : Head of Business Strategy and Demand
Location
New Delhi, Delhi, India
Who is Nikhil Manchanda? Overview
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Quick answer
Nikhil Manchanda is listed as APAC and MEA Lead : Head of Business Strategy and Demand at Uniscale Tech, based in New Delhi, Delhi, India. AeroLeads shows a work email signal at paytm.com and a matched LinkedIn profile for Nikhil Manchanda.
Nikhil Manchanda previously worked as Global Lead|Sales Director : Account Management & Revenue Partnerships at Branch and Asst. General Manager | AdTech : Demand Generation & Account Management at Paytm. Nikhil Manchanda holds Leadership Communication With Impact, Leadership And Communication from Insead.
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{first}.{last}@paytm.com
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Profile bio
About Nikhil Manchanda
• Business Leader with decade plus experience in Ad Tech Monetization, Business Development,
Listed skills include Marketing, Marketing Communications, Marketing Strategy, Market Research, and 9 others.
Current workplace
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11 roles
Nikhil Manchanda work experience
A career timeline built from the work history available for this profile.
Global Lead|Sales Director : Account Management & Revenue Partnerships
• P&L Management : Successful and proud owner of book of business driving Ad dollars worth $25Mn ARR year on year overseeing the profitability metrics and mitigating losses.• Account Management : Leading a team of Account Managers responsible to consistently upscale the Ad revenue for full funnel ad campaigns via up-selling and cross-selling practices for over 100+ Advertisers. Continuously analysing the ad performance data to build data-driven retention strategies for account expansion & revenue growth.• Go-To Market Initiatives : Ideated, built & implemented GTM levers and expansion approaches, for monetising international markets in SEA, EU and LATAM regions from scratch, clocking Ad revenue growth @ $12Mn ARR while collaborating with cross-functional teams.• BD, Demand Partnerships & Revenue Generation : Revamped and led the growth of our entire 3P Agency Business, accounting for 50% of our weighted monthly Ad dollars. Initiated and executed strategic joint business plans with key partners across IN, SEA, LATAM & EU to generate Ad dollars from new & existing advertisers.• People Management : Built frameworks and processes to increase the efficiency and output of the GTM and Ad ops team. Incepted several best practices by iterating and improving on play-books, internal tools & resources to increase the team's productivity and reduce redundancy.• Data Analytics & Optimisation: Plan & Perform A/B tests & experiments using creatives, content copies & user segmentation cohorts to improve CTRs through optimisation levers. Segment users, based on various parameters for driving better conversions and goals to improve clients' ROIs and ROAS throughout the account lifecycle.Product Adoption & Expansion : Analyze campaign performances, study user behaviours, gather customer & product feedback to identify and develop product features that drives revenue growth and customer retention while collaborating closely with product, tech & data science teams.
Asst. General Manager | Adtech : Demand Generation & Account Management
# Sales Strategy and GTM Leader : Core Member of the Launch Team - Created Go-To Market frameworks and strategy for launching Paytm AdTech Platform while working very closely with Product and Tech Team.# Built Advertising strategy from ground-up and generated Advertising demand at an ARR of $6 Mn year on year with over 95% retention of active Advertiser base. # Agency and Client outreach programs: Organised & led Roadshows, initiated and executed Joint Business Plans and created Training Modules for partner agencies on new products and solutions. # Team Management and Demand Generation : Lead a team of 4 Sales/Account Managers driving 30% of PAN India weighted monthly Ad revenues. # Data Driven Audience Monetization on Paytm’s 1st & 3rd Party Audience Network via Direct Display, Programmatic video (DSP), E-Com led Advertising, PLA and other innovation led offerings like ScratchCards, Cash Backs and Affiliate business. # Led the integration, adaptation and usability of Ad-Tech measurement tools like Appsflyer and Branch.io critical for success on performance marketing campaigns. # Data Analytics & Brand-Attribution Uplift studies to measure campaign success & performance in meaningful terms of audience measurement and provide optimizations and real time targetingrecommendations to clients. # Recognized as “Rockstar" for driving highest revenue among peers. Enabled Team members to win 10+ awards for exceptional revenue contribution to Ad business.
Aug 2019 - Nov 2021
Senior Manager - Business Growth And Monetization
Jul 2016 - Jul 2019
Account Management
Feb 2015 - Jul 2016
Digital And Saas Solutions
Jun 2013 - Feb 2015
Marketing And Events-City Lead
May 2012 - Apr 2013
Corporate Relations Specialist
Aug 2011 - Apr 2012
Marketing Trainee
Jul 2012 - Aug 2012
Industrial Trainee
Study of Car Acquisition Radar used for Defense management purposes
Jun 2010 - Jul 2010
Industrial Trainee
Study of Electricity Grid Management and how it operates.
Jun 2009 - Aug 2009
4 education records
Nikhil Manchanda education
Leadership Communication With Impact, Leadership And Communication
Pgdc, Digital Marketing And Communication, 85%
Master Of Business Administration (Mba), Marketing, 82%
Bachelor Of Technology (B.Tech.), Electronics And Communications Engineering
FAQ
Frequently asked questions about Nikhil Manchanda
Quick answers generated from the profile data available on this page.
What company does Nikhil Manchanda work for?
Nikhil Manchanda works for Uniscale Tech.
What is Nikhil Manchanda's role at Uniscale Tech?
Nikhil Manchanda is listed as APAC and MEA Lead : Head of Business Strategy and Demand at Uniscale Tech.
What is Nikhil Manchanda's email address?
AeroLeads has found 1 work email signal at @paytm.com for Nikhil Manchanda at Uniscale Tech.
Where is Nikhil Manchanda based?
Nikhil Manchanda is based in New Delhi, Delhi, India while working with Uniscale Tech.
What companies has Nikhil Manchanda worked for?
Nikhil Manchanda has worked for Uniscale Tech, Branch, Paytm, Zee Entertainment Enterprises Limited, and Radio Mirchi.
How can I contact Nikhil Manchanda?
You can use AeroLeads to view verified contact signals for Nikhil Manchanda at Uniscale Tech, including work email, phone, and LinkedIn data when available.
What schools did Nikhil Manchanda attend?
Nikhil Manchanda holds Leadership Communication With Impact, Leadership And Communication from Insead.
What skills is Nikhil Manchanda known for?
Nikhil Manchanda is listed with skills including Marketing, Marketing Communications, Marketing Strategy, Market Research, Event Management, Corporate Communications, Brand Management, and Sap.
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