An independent brand insight and strategy specialist working with outstanding research agencies including The Magnetic Collective and Engage. I lead projects where needed and support them as required. Recent project include:- Google: unearthing a motivating global positioning for Google Home- Instagram: creating a compelling campaign idea to attract teens to Instagram in France- Ocado: identifying characterful consumer voices to feature in their value for money… Show more An independent brand insight and strategy specialist working with outstanding research agencies including The Magnetic Collective and Engage. I lead projects where needed and support them as required. Recent project include:- Google: unearthing a motivating global positioning for Google Home- Instagram: creating a compelling campaign idea to attract teens to Instagram in France- Ocado: identifying characterful consumer voices to feature in their value for money campaign- The National Lottery: creative development for two outstanding advertising campaigns- RSPB: bringing this leading charity's various segments to life to allow for better targeting- Mondelez: identifying npd opportunities that appeal to millennials- Rimmel: identifying key make up trends to ensure a successful future for this leading cosmetics brand- Body Shop: developing compelling npd opportunities to help fuel growth- Keurig: a tech company in the beverage business, I've worked with Keurig on a number of initiatives to bring their smart & easy to use technology to new categories Show less

- Responsible for leading UK and international qualitative projects - Led a wide variety of projects from brand strategy to segmentation to innovation - Clients included Britvic, Vodafone and Reckitt Benckiser - Expanded international experience conducting global projects in markets such as Indonesia and Dubai

- Guided eBay as they face up to trust and safety issues- Worked with BBC Worldwide as they take cBeebies to India, having pitched for and won the business- Worked closely with the founding editor of Grazia Magazine, to help develop a new on-line media proposition for Bauer Media- Helped GSK launch a vaccine against cervical cancer- When I started directing the GSK account, GSK was a new client to H&P’s consumer qualitative division. Within one year, GSK was responsible for half… Show more - Guided eBay as they face up to trust and safety issues- Worked with BBC Worldwide as they take cBeebies to India, having pitched for and won the business- Worked closely with the founding editor of Grazia Magazine, to help develop a new on-line media proposition for Bauer Media- Helped GSK launch a vaccine against cervical cancer- When I started directing the GSK account, GSK was a new client to H&P’s consumer qualitative division. Within one year, GSK was responsible for half of the department’s yearly budget.- Oversaw a team of junior researchers & was responsible for the overall direction and quality of project work Show less

Used research & insight to inspire the development of new and existing brands including Cadbury and Aviva for this leading npd agency

Worked closely with colleagues at Young & Rubicam to bring planning as a discipline to PR including working on Y&R's brand planning tool, Brand Asset Valuator (BAV)