Imogen Bannister Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

• Assess, write, edit and design digital content for a range of corporate and not-for-profit organisations including Lonely Planet, Melbourne Polytechnic, Engineers without Borders, Curio, and Jellyfish.Key Achievements
• Established and grew this successful small business, gaining clients through referrals.
• Recruited, trained and assessed freelance creative teams working with major e-commerce sites for Jellyfish Agency, providing feedback and assessing tone, style, SEO and brief compliance.
• Reviewed structure and content of digital assets for several clients including Engineers without Borders, Curio LMS, and NMIT/Melbourne Polytechnic.

Melbourne, Victoria, Australia

• Manage a digital and physical product portfolio across Higher Education and Primary Education (humanities and science) with a strong focus on customer needs and commercial success.
• Manage products end to end, covering market research, business cases, product development, content design, publishing strategy, budget, timelines and implementation.
• Lead a team of writers and the wider project team to develop the content, specifications, budget and timelines for each project/product.
• Explore user needs, opportunities and challenges through research, competitor analysis and conversations with subject experts.
• Collaborate with designers, marketing and others in the development of new products and present business cases to senior leadership in Australia and the UK.Key Achievements
• Drove innovation as the Product Owner of the organisation’s first digital-only product.

Melbourne, Victoria, Australia

• Project managed a content audit and redesign of the planning, building and public health department’s customer-facing documentation.
• Collaborated with stakeholders to define the goals and processes, needs and roadblocks.Key Achievements
• Redesigned and rewrote the planning, building and environmental health department’s customer facing documentation to improve accessibility, consistency, usability and currency.
• Trained other team members in better writing and design practices, including Plain English.

Melbourne, Victoria, Australia

• Managed the product strategy for Lonely Planet’s digital and print content as a key member of the Guidebook Leadership Team
• Product Owner of Eastern Europe, Africa and India guidebooks, and the Best of, Short Walks and Cruise Ports series.
• Managed a team of eight cross-functional creators (editors, designers and cartographers), including recruitment and performance development. Key Achievements
• Developed a Short Walks series, including product development, content creation, leading a dispersed team of creative writers, editors, designers and cartographers through implementation.
• Delivered 160 products on time and to budget, as part of the Guidebook Leadership Team.

Melbourne, Victoria, Australia

• Led a team of three staff and a greater freelance team to manage the production and resourcing of the guidebook list (~170 digital and print publications), from approval to publication.Key Achievements
• Delivered 170 guidebooks to print, on time and to budget, achieving ~$US35M revenue.
• Managed and grew the freelance editor and designer teams through a 25% increase in bookings.
• Worked with cross-functional colleagues to improve workflows such as cover image selection and approval of the forward publishing list to decrease risk and cost.

Melbourne, Victoria, Australia

• Program managed Lonely Planet’s European guidebook list (40 titles), leading and mentoring a team of eight editors (product owners) and overseeing a greater team of 200 in-house and freelance writers and editors.
• Led several key digital and content transformation projects, ensuring market feedback was translated into product requirements and designs.
• Ensured all projects were aligned with strategy, customer needs and were cost effectivene.Key Achievements
• Pioneered the use of Agile methodologies in the Guidebook department.
• Project managed the editorial component design and implementation of a new custom Content Management System (CMS), a major digital transformation project, which improved efficiencies and cut costs by 62%.
• Redesigned Lonely Planet’s flagship Country Guides to better meet user needs as part of a collaborative, diverse team, boosting sales by approximately 15%.

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Australia

Graduate Diploma, Publishing & Editing

Bachelor Of Arts - Ba, Political Science And Government, First Class Honours