• Assess, write, edit and design digital content for a range of corporate and not-for-profit organisations including Lonely Planet, Melbourne Polytechnic, Engineers without Borders, Curio, and Jellyfish.Key Achievements• Established and grew this successful small business, gaining clients through referrals.• Recruited, trained and assessed freelance creative teams working with major e-commerce sites for Jellyfish Agency, providing feedback and assessing tone, style, SEO and brief compliance.• Reviewed structure and content of digital assets for several clients including Engineers without Borders, Curio LMS, and NMIT/Melbourne Polytechnic.

• Manage a digital and physical product portfolio across Higher Education and Primary Education (humanities and science) with a strong focus on customer needs and commercial success.• Manage products end to end, covering market research, business cases, product development, content design, publishing strategy, budget, timelines and implementation.• Lead a team of writers and the wider project team to develop the content, specifications, budget and timelines for each project/product. • Explore user needs, opportunities and challenges through research, competitor analysis and conversations with subject experts.• Collaborate with designers, marketing and others in the development of new products and present business cases to senior leadership in Australia and the UK.Key Achievements• Drove innovation as the Product Owner of the organisation’s first digital-only product.• Collaborated with the digital, production and project management teams to create a new digital-first strategy and workflow.

• Project managed a content audit and redesign of the planning, building and public health department’s customer-facing documentation.• Collaborated with stakeholders to define the goals and processes, needs and roadblocks.Key Achievements• Redesigned and rewrote the planning, building and environmental health department’s customer facing documentation to improve accessibility, consistency, usability and currency.• Trained other team members in better writing and design practices, including Plain English.

• Managed the product strategy for Lonely Planet’s digital and print content as a key member of the Guidebook Leadership Team• Product Owner of Eastern Europe, Africa and India guidebooks, and the Best of, Short Walks and Cruise Ports series.• Managed a team of eight cross-functional creators (editors, designers and cartographers), including recruitment and performance development. Key Achievements• Developed a Short Walks series, including product development, content creation, leading a dispersed team of creative writers, editors, designers and cartographers through implementation.• Delivered 160 products on time and to budget, as part of the Guidebook Leadership Team.

• Led a team of three staff and a greater freelance team to manage the production and resourcing of the guidebook list (~170 digital and print publications), from approval to publication.Key Achievements• Delivered 170 guidebooks to print, on time and to budget, achieving ~$US35M revenue.• Managed and grew the freelance editor and designer teams through a 25% increase in bookings.• Worked with cross-functional colleagues to improve workflows such as cover image selection and approval of the forward publishing list to decrease risk and cost.

• Program managed Lonely Planet’s European guidebook list (40 titles), leading and mentoring a team of eight editors (product owners) and overseeing a greater team of 200 in-house and freelance writers and editors.• Led several key digital and content transformation projects, ensuring market feedback was translated into product requirements and designs.• Ensured all projects were aligned with strategy, customer needs and were cost effectivene.Key Achievements• Pioneered the use of Agile methodologies in the Guidebook department.• Project managed the editorial component design and implementation of a new custom Content Management System (CMS), a major digital transformation project, which improved efficiencies and cut costs by 62%.• Redesigned Lonely Planet’s flagship Country Guides to better meet user needs as part of a collaborative, diverse team, boosting sales by approximately 15%.