Imogen Blake Email & Phone Number

London, England, United Kingdom

“It is through Imogen's persistence and determination that the BHF has become a visible, influential voice to decision makers. Her expert eye for a fresh angle in NHS data means national journalists have high quality comment and analysis on this most pressing of issues every month. This means that the BHF has become a go-to expert voice on this issue in a very crowded space, and the result has been a steady drumbeat of high profile media opportunities drawing attention to this mort urgent of… Show more “It is through Imogen's persistence and determination that the BHF has become a visible, influential voice to decision makers. Her expert eye for a fresh angle in NHS data means national journalists have high quality comment and analysis on this most pressing of issues every month. This means that the BHF has become a go-to expert voice on this issue in a very crowded space, and the result has been a steady drumbeat of high profile media opportunities drawing attention to this mort urgent of issues. She is constantly tweaking language and messaging to be as impactful as possible, and has established a brilliant working relationship with medical and policy colleagues in the process. She has become a true expert in this area, and has in the process put the BHF at the front of the pack when it most needs to be."“Imogen is a stellar colleague and integral member of the media team. She is always happy to support team members on often difficult topics. Her knowledge and relationships with key people within the organisation helps produce seamless, direct and emotive communication across national media. Imogen has tirelessly been delivering updates and comments on the state of the NHS, delays to treatment and making sure heart care remains at top of the government agenda. She constantly finds new creative ways to highlight the scale of the challenge and convey the devastation that heart patients are facing every day. The NHS is one of the most divisive topics to voters and the queen of quotes never fails to deliver punchy statements and support our spokespeople. Working with case studies who are living with the uncertainty and real-life challenge of delayed tests, treatments, and operations in a caring and compassionate way, Imogen earns their trust ensuring they are comfortable with sharing their personal story with national media - no mean feat. She is a trusted, dependable and admired member of the team who is held in very high esteem." Show less

London, United Kingdom

Experienced senior media officer who works on health and policy campaigns at the BHF. Here's what that means:- I lead bold health campaigns about heart and circulatory diseases, and their risk factors, with the aim of influencing decision makers and raising awareness amongst the general public. For the last three years, I've been working with laser focus on communicating the impact of the pandemic on the UK's 7.6 million heart patients, securing thousands of pieces of coverage in that… Show more Experienced senior media officer who works on health and policy campaigns at the BHF. Here's what that means:- I lead bold health campaigns about heart and circulatory diseases, and their risk factors, with the aim of influencing decision makers and raising awareness amongst the general public. For the last three years, I've been working with laser focus on communicating the impact of the pandemic on the UK's 7.6 million heart patients, securing thousands of pieces of coverage in that time for the BHF. Before then, I led hugely successful and influential campaigns on heart failure and air pollution.- I create and develop human-centred stories to amplify the voices of the people we support.- I use my excellent writing skills to deliver press releases, thought leadership pieces, blogs, and reactive comments to ensure the BHF has a seat at the table for discussions around health and policy.- My time as a journalist means I have a large contacts book, which I use to secure quality coverage in priority media.- I'm on a rota of press officers who answer enquiries from journalists at any time of day or night to ensure they get exactly what they need to make a story work.- As a digital champion, I ensure the BHF's news stories are of the highest standard and reach the widest audience possible. Show less

London Bridge

Covered consumer affairs at The Sun Online with a particular focus on food, drink and supermarket news, features and trends but also energy, insurance, business, retail, personal finance and money-saving tips.Was part of the team when The Sun Money won Consumer Money Title of the Year at the prestigious Headlinemoney awards.

I co-hosted Swipe Right For Love, a podcast all about dating for millennials, the highs... and the lows

I was the MailOnline’s sole food journalist and page editor, with responsibility for the site’s Food channel and all food stories, and a particular focus on consumer issues. I set my own stories live on the site, and commissioned and edited copy. I tracked hits using analytics and achieved up to 6.5 million hits every month.I also edited the Food page, choosing stories for the top of the channel, and edited the work of trainees.I liaised with commercial regarding… Show more I was the MailOnline’s sole food journalist and page editor, with responsibility for the site’s Food channel and all food stories, and a particular focus on consumer issues. I set my own stories live on the site, and commissioned and edited copy. I tracked hits using analytics and achieved up to 6.5 million hits every month.I also edited the Food page, choosing stories for the top of the channel, and edited the work of trainees.I liaised with commercial regarding advertorials and their placement on the Food page. Show less

Edited the launch edition of a new glossy magazine for north London. I also wrote the weekly education page and other education stories for six local north London newspapers.

I deputised for the Features Editor in her absence and put together page plans for the Islington & Hackney Gazettes. Writing for six newspapers, I interviewed high profile celebrities such as Sadie Frost and Hollywood directors. I edited the food and drink pages and wrote restaurant reviews.

I was a senior news reporter for the weekly Ham&High, and deputised for news editors in their absence. I covered Highgate, education and inquests.

Hampstead

Trainee news reporter for the Ham&High, covering the core patch of Highgate, as well as inquests and education

Master Of Arts (Ma), Newspaper Journalism, Merit

Bachelor Of Arts (Ba), English Literature (British And Commonwealth), 2:1

Activities and Societies: Student media - news editor of X-Media Online Volunteer press officer at RSPCA

Education record

A Levels - AABb GCSEs - 11 A*-B