Leading strategic discipline across the APAC region, ensuring best-in-class thinking in media, data, and technology for clients including Porsche, Audi, CHANEL, Diageo, Unilever, LG, HSBC and Singapore Airlines. Tasked with driving a transformational approach, I worked closely with executive leadership to develop and execute the region’s overall strategic vision.* Strategic Leadership: Spearheaded strategic initiatives across APAC, enhancing product and strategic capabilities.
* Client Partnerships: Acted as a trusted advisor to senior clients, delivering tailored thought leadership, campaign strategies, and first-to-market opportunities with leading media, data, and cultural partners.
* Training & Development: Led regional education programs and workshops, empowering teams with deep understanding and confidence in proprietary Omnicom/PHD platforms and tools.* Collaboration: Fostered strong working relationships within client agency "villages", ensuring seamless delivery of integrated solutions.