Imogen Duffy Email & Phone Number

London, Gb

London Area, United Kingdom

London, England, United Kingdom

- Ownership of all social media management, growing the IG following 380%.- Developing the social strategy, syncing campaigns with the Marketing Manager. - Creating and curating content for social media and online.- Tracking social media analytics to improve future campaigns.- Assisting with customer service enquiries via social media.- Working closely with the retail team to ensure brand consistency both online and offline.- Developing the company’s influencer activations from scratch.- Growing the brand’s newsletter subscription list over 400%.- Designing a minimum of 2 newsletters a week, as well as ongoing flow campaigns.- Copywriting for social media and e-com.- Writing longform blogposts in order to improve the website’s SEO ranking, building a community and positioning the Twiin Store brand.- Managing paid social across Facebook, Instagram and Pinterest, with an average ROI of 3%.

- Instagram results: reach up 1,588%, impressions up 920%, engagement up 129%, over 100K followers gained.- Developing social media strategies by planning, researching and creating highly engaging content across Facebook and Instagram.- Continually monitoring daily social account activities (such as growth and engagement) and performance of campaigns - making decisions based on this information.- Taking note of online conversation within company’s social media channels, responding to questions from followers and making strategic suggestions based on this conversation.- Identifying, recruiting and managing influencer relationships.- Using a variety of social media management tools for scheduling and publishing content, most notably Iconosquare and Sprout Social.- Working with the wider design team to create unique and engaging content, often briefing them based on the success rate of previous campaigns and content.- Continually assisting with content creation such as photography, graphic design, video editing and retouching.- Quick responding, daily crisis management as well as monitoring all social channels and mentions, working closely with our PR agency when necessary.- Working with the Marketing Manager and Brand Founder to reactively adjust the global promotional calendar according to daily sales targets and their success rates.- Creating monthly social media reports for the benefit of the entire brand team in order to continually improve any and all social media and marketing campaigns.- Diving deep into all content performance on Instagram, producing a manual report which splits all content into various categories such as the day posted, content type (including influencer videos, product shots, model shots etc.) with the goal to pinpoint why certain content performs better than others, as well as what it is our audience want to see.

- Working as the lone Marketing employee.- Leading all digital content and strategy across Linkedin, Facebook, Instagram, Pinterest and the company’s webpage. - Utilising Google Analytics to track leads and improve lead capture.- Growing a following organically with no marketing budget.- Making direct contact to both new and old clients to strengthen B2B relationships by organising networking events.- Producing a bi-weekly newsletter to be distributed to an audience of 4,000+ using Mailchimp, increasing the open rate from 3% to 12%.- Meeting with influencial clients to photograph finished projects.- Producing and editing both images and video to be published online and used in promotional material.- Creating client-focussed brochures whilst keeping to the company’s own aesthetic and tone of voice.- Full design and creation of branded items for the company such as cards to be sent out with Christmas gifts for important clients as well as new uniform for the manual workers.- Organisation and hand delivery of gifts for clients upon project completition.- Webpage updates for both aesthetic purposes as well as SEO.

- Creating content for the cafe, assisting to grow the Instagram following from 8k to 12k.- Photographing both branches of the cafe, including new menu items and the interiors for all promotional use.- Assisting in contacting and organising collaborations with social media influencers, giving a free brunch in exchange for social media mentions on their page.- Continually balancing lone working within the cafe whilst also monitoring and managing the Instagram account and community.