Imogen Holmes Email & Phone Number

London, London, Gb

Leading the performance marketing strategy and execution for the Consumer Lending programme.

London, London, Gb

I was responsible for the planning, delivery and management of all marketing activities at The Giftware Association – a not-for-profit membership organisation representing companies within the gift, home and fashion accessories industry. I developed and implemented effective marketing and recruitment strategies that supported the growth of individual member organisations, as well as increasing the overall membership base. Working with a range of companies – from SMEs to PLC’s - including importers, wholesalers, retailers and sector specialists, I delivered marketing communications using a flexible and tailored approach within a dynamic and creative industry.I worked against defined targets to generate additional income to further develop services and benefits to members. I achieved these through managing and delivering marketing initiatives such as virtual showrooms, voucher schemes as well as selling website advertising. Other areas of responsibility included:- Management of The GA’s website and associated online presence - Development and management of The GA’s corporate brand - Directing and managing all digital and direct marketing campaigns- Copywriting and delivery of all member and prospect member communication - Line management of The GA’s Marketing and Sales Assistantwww.ga-uk.org

Birmingham, England, Gb

Working for the city's marketing partnership, I focused on its inward investment arm to promote the wider Birmingham area as a leading European business destination. I supported and delivered through-the-line B2B marketing activity concentrating on a variety of priority business sectors such as financial services, digital & ICT, food & drink and advanced engineering.I worked in a fast-paced working environment with a complex stakeholder structure, requiring excellent time management skills and a proactive approach to keep on top of project delivery.www.businessbirmingham.com

Birmingham, England, Gb

Role within a region-wide partnership of business and academia to promote excellence in science, technology and innovation. - Delivery of B2C communication campaigns to enhance perception of the region and encourage young people to become the scientists of the future through national surveys, events and open days.- Development of relationships with academic and business stakeholders.- Responsible for producing a range of marketing collateral, maintaining the website, sourcing positive media stories and case studies from partners.Key achievements included:- Management of a promotional video, incorporating over seven regional partners at numerous locations across the West Midlands.- Delivery of a new website from the onset.- Key member in team delivering highly successful PR campaigns in national and regional press with a return on investment of 28:1 and a CIPR gold award in December 2011 in ‘Best Not for Profit’ category.www.birminghamsciencecity.co.uk

Digital Marketing

'Web Analytics' Module / Professional Diploma In Digital Marketing

Advanced Copywriting Skills

Professional Certificate In Marketing

Ba Hons 2:1, English And Drama