Imogen Lamond Email & Phone Number

Sydney, New South Wales, Australia

Leading all marketing activities for Logitech G, Astro, and Blue Microphones. Key responsibilities include:- Comprehensive management of marketing campaigns, from concept to execution.- Developing and implementing key partnerships strategies to expand into wider audiences.- Trade Marketing Management of retail activations and point of sale (POS) materials to drive in-store engagement.- Organizing and executing high-impact events to promote product launches and brand initiatives.- Managing social media strategies to increase online presence and engagement.- Overseeing digital media campaigns to drive traffic and conversions.- Collaborating with influencers to expand brand reach and credibility.- Analyzing campaign performance metrics to optimize marketing efforts and achieve KPIs.- Managing cross-functional teams to ensure seamless execution of marketing initiatives.- Budget planning and management to ensure efficient use of marketing resources.Key Achievements:- Employee of the Quarter APAC- ANZ campaign of the year- Best Practice 360 campaigns - Logitech G Month of Gaming, PRO X 2 series & A50X launch

Leading all marketing activities for Logitech Retail | B2B. Key responsibilities include:- Drive development, execution, and leadership of all marketing programs and campaigns. Formulate and implement strategic digital marketing initiatives to enhance brand visibility and engagement.- Oversee the planning, development, and end-to-end management of 360 campaigns, ensuring integration across all marketing functions, including PR, influencers, social media, digital marketing, product reviews, content syndication, and trade marketing.- Collaborate with cross-functional teams for brand and campaign planning on a quarterly and annual basis, aligning marketing strategies with key business objectives.- Lead strategic brand programs by liaising with internal marketing teams and external agencies. Manage budgets, negotiate annual retainers, contracts, and statements of work (SOW) with agencies.- Direct the organization and execution of key cross-category events, such as the Annual Logitech Showcase, ensuring accurate representation of each brand and its strategic goals.- Develop and implement robust digital and social media strategies to drive always on and key campaignsB2B and Partnership Management: Drive B2B marketing efforts, including the launch of BOLT-compatible products in ANZ. Develop content syndication strategies and build comprehensive marketing plans with distributors and partners.- Utilise analytics to measure campaign performance, optimise marketing efforts, and ensure alignment with business KPIs.Key Achievements:- Developed and Led best practice campaigns recognised regionally- Achieved record breaking pre-orders through extensive retail and ATL campaigns- Integrated syndicated reviews across the company

Sydney, Australia

- Developed, executed and led all marketing programs and campaigns.- Oversee the planning, development, and end-to-end management of 360-degree campaigns, ensuring integration across all marketing functions- Project management of key trade marketing activities across multiple retailers- Developed and Managed a calendar of strategic events to drive brand awareness- Utilise analytics to measure campaign performance and optimise results.Key Achievements-Brought on a Digital Marketing Agency to drive massive brand awareness for Jaybird. This expanded across all brands under Logitech.

Sydney, Australia

- Led the strategic management of Events, PR and Social across all brands within Logitech ANZ.- Developed a calendar of events for Logitech - Driving brand engagement with key major events including retailer and distributor events, to massive consumer events including City2Surf, PAX and key product launches. Driving key product demos and positive brand interactions.

Sydney, Australia

- Led the planning, execution, and management of high-profile events, collaborating closely with Brand Managers. Organized consumer-facing shows such as One Fine Baby and executed large-scale brand awareness activations like Vogue Fashion Night Out and Airport Terminals.- Managed and organized retail activations, training sessions, and corporate program activations, ensuring seamless execution and maximum impact.Key Achievements:- Corporate Affiliates Program: Championed and expanded the Corporate Affiliates Program, increasing activations from monthly to bi-monthly across Australia, thereby enhancing direct strategy support.- Supersonic Airport Activations: Led the 2016 Supersonic Airport Activations to boost sales during the gifting period. Achieved 3,330 interactions, 1,867 product demonstrations, and over 350 unit sales, significantly enhancing brand awareness.- Retail Supersonic Activations: Took ownership of retail Supersonic activations at David Jones and Myer. Secured prominent locations in high-footfall areas, increasing product engagement and sales through enhanced styling opportunities and direct consumer interactions.

Sydney, Australia

Strategic Event Management from creation, implementation, marketing, administration, production and operations, which I had previously undertaken under management. This gave me the freedom to turn my creative ideas into successful events.Achievements1. Producing and creating The Adviser Digital Marketing Boot Camp, running successfully in Sydney, Melbourne & Brisbane for Mortgage Professionals. This event was very well received that we implemented it in Perth & Adelaide. The event had over 850 attendees with positive feedback and helping people grow their businesses.

Sydney Area, Australia

Strategic Event Management in the media and publishing industry. Developed and grew the team from 2 to 5. I managed over 17 events over a variety of magazine titles, running conferences and award nights.Achievements1. Organizing and implementing our first 5 state roadshow the Better Business Summit, which has won Publishing Event of the Year 2014 and 2015 (Publish Awards), Best New Event in WA and Best Conference in SA, VIC and WA 2014 (Australian Event Awards). As well as Best Meeting or Conference 2015 in QLD and WA (Australian Event Awards).2. Implemented and introduced efficient event software to the team. Allowing for efficient event communications with attendees.3. I moved the paper award submission process for the Better Business Awards onto an online submission process. Allowing for easier entry and efficient judging to streamline the complicated processes.

This role allowed me to take on events as my own in the mining and energy sector. I would liaise with speakers and exhibitors, undertake all administration duties including designing and creating all event collateral. I would run 3-day events interstate from start to finish with essential problem solving skills. Achievements1. My biggest accomplishment was organizing and implementing the company’s biggest event of the year the Energy, Oil and Gas Investment Summit with over 500 attendees and 50 exhibitors.

This position with a medical and mental health company allowed me to take on event tasks ranging from organizing registrations, liaising with suppliers, booking travel and accommodation, managing sponsors and speakers. Events ranged from smaller seminars with 200 attendees to larger conferences with over 1000 attendees.Achievements1. I planned, produced, marketed and implemented my first 400-person event, The Mental Health & Wellbeing for Nurses, 2012. A very successful and well-received event with excellent feedback.

Strategic Event Management to style weddings and corporate events.

- Office Management- Training employees - Managing Firm Accounts